Audiokite Research
TypePrivate
IndustryOnline services
Founded2014
FateAcquired by ReverbNation
HeadquartersQueens, New York
Key people
Alex Jae Mitchell (Co-Founder), Benjamin Sklovsky (Co-Founder)
ProductsMarket research
Online service provider
WebsiteAudiokite.com

Audiokite is an online market research company based in New York, offering consumer research and opinion polling to musicians and labels.[1][2][3] Using the Amazon Mechanical Turk service and an internal reviewer filtering process, the service streams music over the internet to U.S.-based music consumers and administers a survey.[4] The results are organized into a report, which determines eligibility for a variety of discounts and opportunities through partnerships with music services including Bandzoogle, New Artist Model, Feature.fm and others.[1][5]

In an article about data in the modern music industry, Forbes noted that "More and more artists are A/B-testing their music, either on their own or through market research services like Audiokite."[3]

History

The company was founded in 2014 by the musician Alex Jae Mitchell and law student Benjamin Sklovsky, following their previous music venture.[6] Citing the accessible price point, the service earned praise from members of the music technology community following its launch.[7]

In 2015, Audiokite won the SF Music Tech Summit Startup Innovators Challenge.[8]

In 2016, the company pitched in the first Canadian Music Week Startup Launchpad.[9]

Acquisition

Audiokite was acquired by ReverbNation in November 2016 for an undisclosed sum.[10][11] ReverbNation CEO Mike Doernberg reported the reasoning behind the acquisition was to "deliver more comprehensive and insightful information to promoters of festivals, licensing companies and radio at a much broader scale."[10]

References

  1. 1 2 "How To Objectively Pick Your Best Songs (Or Find Out If You Just Completely Suck)". Digital Music News. 11 May 2015. Retrieved 11 August 2016.
  2. ↑ Todd Thomas (10 August 2016). Get More Fans: The DIY Guide to the New Music Business: (2016 ed.). Jesse Cannon. pp. 88–. ISBN 978-0-9837577-2-6.
  3. 1 2 "What Do The World's Highest-Paid Musicians Sound Like?". Forbes. Retrieved 11 August 2016.
  4. ↑ "Audiokite: Helping Music Artists Get Fast, Actionable Market Insights". Amazon. Retrieved 11 August 2016.
    - "The Importance of Market Research in Music". Music Biz Podcast. Retrieved 11 August 2016.
  5. ↑ "Audiokite Opportunities". Retrieved 11 August 2016.
  6. ↑ "Queens startup offers independent musicians feedback from public - QNS.com". QNS. Retrieved 11 August 2016.
  7. ↑ "Audiokite: Honest Feedback And Stats On Your Songs". 27 October 2014. Retrieved 11 August 2016.
    - "The power of data for indie musicians". 1 April 2015. Retrieved 11 August 2016.
    - "SoundOut vs AudioKite vs Music Xray - Passive Promotion". 29 October 2014. Retrieved 11 August 2016.
    - "What Artists Should Know About AudioKite - MTT - Music Think Tank". Music think tank. Retrieved 11 August 2016.
    - "3 standouts from the #NYMusicTech meetup at Livestream Public - Technical.ly Brooklyn". 3 November 2014. Retrieved 11 August 2016.
  8. ↑ "Startups + Developers". SF MusicTech Summit. Retrieved 11 August 2016.
    - "SF MusicTech Names 2015 Startup Innovators Challenge Winners". Hypebot. Retrieved 11 August 2016.
  9. ↑ McIntyre, Hugh. "Meet The Seven Music Startups That Were Featured At Canadian Music Week". Forbes. Retrieved 11 August 2016.
  10. 1 2 McIntyre, Hugh. "ReverbNation Acquires AudioKite To Better Consumer Research For Musicians". Forbes. Retrieved 10 March 2017.
  11. ↑ "REVERBNATION ACQUIRES USER REVIEW SITE AUDIOKITE". MusicBusinessWorldwide. Retrieved 10 March 2017.
    - Houghton, Bruce. "ReverbNation Acquires Audiokite Fan Feedback Platform". Hypebot. Retrieved 10 March 2017.
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