Avantages
Editor-in-chiefIsabelle Bourgeois
CategoriesWomen's magazine
FrequencyMonthly
PublisherAvantages SA
Founded1988 (1988)
CompanyMarie Claire Group
CountryFrance
Based inParis
LanguageFrench
WebsiteAvantages
ISSN0992-9967

Avantages is a monthly women's magazine published in Paris, France. It is one of the most read women's magazines in the country[1] and is the French edition of the British magazine Essentials.[2][3]

History and profile

Avantages was established in 1988.[4] The owner of the magazine is Marie Claire Group[5][6] and its publisher is Avantages SA.[7] The magazine has its headquarters in Paris and is published on a monthly basis.[7][8] Its target audience includes working-class women.[9]

As of 2015 Isabelle Bourgeois was the editor-in-chief of Avantages.[6] She was appointed to the post in March 2007.[10]

The website of Avantages was launched in 2009 and provides the readers with an opportunity to do shopping online, being the first in this regard in France.[1][6]

Circulation

The circulation of Avantages was 512,000 copies in 2005.[11] The magazine sold 465,000 copies in the period of 2007-2008.[12] It had a circulation of 438,565 copies in 2010.[13] Its circulation was 457,028 copies in 2013.[4] In November 2014 the number of its readers was 1,829,000.[1] The magazine had a circulation of 430,299 copies in 2014.[14]

References

  1. 1 2 3 "PowaTag a conclu un partenariat avec Avantages, premier mensuel féminin en France". Marketing News (in French). 25 November 2014. Retrieved 21 March 2015.
  2. ↑ Janice Winship (2004). "The impossibility of Best: Enterprise meets domesticity in the practical women's magazines of the 1980s". In Dominic Strinati; Stephen Wagg (eds.). Come on Down?: Popular Media Culture in Post-War Britain. London; New York: Routledge. p. 111. ISBN 978-1-134-92368-7.
  3. ↑ Anna Gough-Yates (2003). Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain. London; New York: Routledge. p. 49. ISBN 978-1-134-60624-5.
  4. 1 2 "Avantages, a magazine for positive living". Group Marie Claire. Archived from the original on 2 April 2015. Retrieved 21 March 2015.
  5. ↑ "Marie Claire Group puts titles on PressReader". InPublishing. 19 May 2014. Retrieved 21 March 2015.
  6. 1 2 3 "The first consumer website for women". Group Marie Claire. Archived from the original on 2 April 2015. Retrieved 21 March 2015.
  7. 1 2 "Avantages". Publicitas. Archived from the original on 2 April 2015. Retrieved 21 March 2015.
  8. ↑ Coline Klapisch (1997). "The media and logic of concrete action in the "housekeeping" press". In Winfried Nöth (ed.). Semiotics of the Media: State of the Art, Projects, and Perspectives. Walter de Gruyter. p. 817. ISBN 978-3-11-015537-2.
  9. ↑ Agnes Rocamora (2009). Fashioning the City: Paris, Fashion and the Media. London: I.B.Tauris. p. 61. ISBN 978-0-85773-113-5.
  10. ↑ "Isabelle Bourgeois, nouvelle rédactrice en chef du magazine Avantages". Fashion Mag (in French). 14 March 2007. Retrieved 21 March 2015.
  11. ↑ "European Publishing Monitor. France" (PDF). Turku School of Economics (Media Group). March 2007. Archived from the original (PDF) on 27 April 2015. Retrieved 20 April 2015.
  12. ↑ Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). ZenithOptimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 8 April 2015.
  13. ↑ "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 21 June 2012. Retrieved 4 April 2015.
  14. ↑ "Presse Magazine". OJD. Archived from the original on 19 March 2015. Retrieved 21 March 2015.
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