Avenida Brasil
Genre
Created byJoão Emanuel Carneiro
Directed by
Starring
Opening themeVem Dançar Kuduro
ComposerEduardo Queiroz
Country of originBrazil
Original languagePortuguese
No. of episodes179 (original run)
Production
Production locationsRio de Janeiro, Brazil
Camera setupMultiple-camera setup
Running time55-35 minutes
Original release
NetworkTV Globo
Release26 March (2012-03-26) –
19 October 2012 (2012-10-19)

Avenida Brasil (English: Brazil Avenue)[1] is a Brazilian primetime telenovela created by João Emanuel Carneiro. It premiered on 26 March 2012 and ended on 19 October 2012 on TV Globo.

It was written by João Emanuel Carneiro in collaboration with Antonio Prata, Luciana Pessanha, Alessandro Marson, Marcia Prates and Thereza Falcão. And directed by José Luiz Villamarim, Amora Mautner and Ricardo Waddington. Starring Débora Falabella, Adriana Esteves, Murilo Benício, Cauã Reymond, Marcello Novaes and Eliane Giardini.

The telenovela achieved an overall daily average of more than 50 million viewers, becoming the most watched TV program of the year. And quickly became the most-commercially successful telenovela in Brazilian history, Forbes estimated $1 billion in total earnings for Globo, thanks to its international success in Latin America, Europe and Africa.[2][3]

Nominated for 118 prizes, winning 41, Avenida Brasil was also nominated for Best Telenovela at the 41st International Emmy Awards, losing to another TV Globo telenovela Side by Side (Lado a Lado).

Plot

The plot follows the dramatic story of Rita (Débora Falabella), a sweet young woman who struggles to recover part of the life her ruthless gold digging stepmother, Carminha (Adriana Esteves), took from her when she was only a child.

When Rita's father dies accidentally and prematurely at the hand of Tufão (Murilo Benício) but directly related to Carminha's scheme, Carminha and her lover, Max (Marcello Novaes), send the young girl off to live in a landfill, so that she doesn't stand in the way of their plan to get rich. Carminha uses this fact to trap Tufão into a guilt ridden marriage unknowingly. Rita at the landfill is subjected to child labor under the control of a deplorable man, named Nilo (José de Abreu). But, she is lucky enough to meet Batata (Cauã Reymond), a boy who becomes her best friend and true love. He takes her to live with other children, under the care of motherly Lucinda (Vera Holtz), in another house at the landfill. Fortunately, Rita is soon adopted and moves out of the country to Argentina with a nice family who changes her name to Nina. However, she has issues with her adoptive mother who passes away and eventually with her adoptive sisters because of her mission of revenge. Rita/Nina's adoptive father loved her very much and treated her well. He educated her and provided for his family nicely. She becomes a famous chef. When her adoptive father dies it intensifies her loss of her natural father and revenge for Carminha and Max. Batata is adopted by Carminha and Tufão and they rename him Jorginho. Jorginho has many emotional issues because his birth mother adopts him years after she abandons him at the landfilled as a toddler. Jorginho despises Caminha but he doesn't know why and he does not remember her clearly from his early childhood before the abandonment.

Years later, unrecognizable and motivated by vengeance, Nina moves back to Brazil under her adoptive name, she infiltrates the family by becoming the personal chef for Carminha's family. Eventually, she must face the bitter consequences of seeking revenge against those who hurt her the most. As mentioned above, vile Carminha has managed to lure and marry Tufão who is a friendly, rich football player and is unaware of her many lies and manipulations. They live with his loud and garish relatives in an unrefined suburban mansion and, underhandedly, she makes the evil Max her brother-in-law by marrying him to Tufão's annoying sister.

Together, Carminha and Max continue to carry out their sadistic plans to get ahead while continuing their love/hate affair in the same house as their unsuspecting spouses. Nina becomes so engrossed in her single-minded goal to inflict suffering and punishment on those who wronged her that her own happiness is jeopardized. Carminha and Nina have one thing in common: their earnest love for Jorginho, who is Carminha's biological son (and adoptive son) and Nina's childhood sweetheart, Batata.

Nina uses Max and become entangled, which irritates Carminha for her loss of love interest. Subsequently, Nina helps Max by giving ransom with interest for her kin. Day-to-day Max demands money, Nina finally is unable to help him and Max realizes that she doesn't love him. Devastated Max agrees to Carminha for overwhelming Nina. Soon after, Nina stealthily takes a picture of themselves on their bed – threatens Carminha. The photos are used to blackmail Carminha until she tactically steals them from Nina's cache and announces the identity of Nina for Tufão's family. Tufão confuses but tend to believe Carminha's statement, with Nina no hope to describe what she is. Upon Max convincing Carminha to leave the mansion, she betrays him to death-trap from drowning him in his boat but timely survived by his mother Lucinda. Max disguises and manages to reveal Nina's photo to Tufão family at which Carminha is fired. The big event is that Max kidnaps Nina, soon dead Nilo, Lucinda, Carminha and Jorginio. At that time, Max uses Nina as a human shield for escape, but someone repeatedly knocks unconscious and kills him using a spade. Carminha swears about the murder of Max and is sentenced three years. The later series shows Carminha returning from jail and reconciling to Nina.

Production

Opening sequence

The opening was created by director Alexandre Pit Ribeiro, which featured 135 dancers dancing on a catwalk. The choreography was produced by Dudu Neles.[4]

The opening theme is a re-recording of Vem Dançar Kuduro with new Portuguese lyrics, adapted to the Brazilian market. It was played by Robson Moura and Lino Krizz, and known for its refrain "Oi Oi Oi", which became successful in social networks.

Cast

ActorCharacter[5]
Adriana EstevesCarminha (Carmen Lucia Moreira de Souza Araújo)[6]
Débora FalabellaNina García Hernández / Rita Fonseca de Souza[7]
Murilo BenícioTufão (Jorge Araújo)[8]
Cauã ReymondJorginho (Jorge Moreira de Araújo Filho) / Cristiano Oliveira / Batata[9]
Marcello NovaesMax (Maxwell Pereira Oliveira)[10]
Eliane GiardiniMuricy Araújo[11]
Marcos CarusoLaércio "Leleco" Araújo[12]
Vera HoltzLucinda Pereira (Mom Lucinda)[13]
José de AbreuNilo Oliveira[14]
Heloísa PérisséMonalisa Barbosa[15]
Juca de OliveiraSantiago[16]
Leticia IsnardIvana Araújo[17]
Nathalia DillDébora Magalhães Queirós[18]
Ísis ValverdeSuelen[19]
Alexandre BorgesCadinho / Dudu (Carlos Eduardo de Souza Queirós)[20]
Débora BlochVerônica Magalhães Queirós[20]
Camila MorgadoNoêmia Buarque Queirós[21]
Carolina FerrazAlexia Bragança Queirós[22]
Juliano CazarréAdauto[23]
Cacau ProtásioZezé[24]
Bruno GissoniIran Barbosa[25]
Fabíula NascimentoOlenka Cabral[26]
Thiago MartinsLeandro[27]
Débora NascimentoTessália das Graças Mendonça[28]
José LoretoDarkson Silas[29]
Daniel RochaRoni "Roniquito"[30]
Ailton GraçaPaulo Silas
Cláudia MissuraJanaína
Otávio AugustoDiógenes
Paula BurlamaquiDolores Neiva (Soninha Catatau)[31]
Betty FariaPilar Albuquerque[32]
Bianca ComparatoBetânia de Almeida[33]
Luana MartauBeverly
Emiliano D'ÁvilaLúcio
Carol AbrasBegonia García Hernández[34]
Ronny KriwatTomás Buarque
Cláudia AssunçãoNeide
João Henrique GagoValdo[35]
Felipe AbibJimmy Bastos
André Luiz MirandaValentim
Murilo ElbasBranco
Patrícia de JesusJéssica
Ana Karolina LannesÁgatha Moreira Araújo
Bruna GriphaoPaloma Bragança
João FernandesPicolé[36]
Mário HermettoZenon
Jean Pierre NoherMartin García Hernández[37]
Márcio TadeuPadre Solano
Leandro SantannaHerculano
Vilma MeloConceição
Marcella ValenteRenata[38]
Tony RamosGenésio Fonseca Souza[6]
Mel MaiaRita Fonseca de Souza (child)
Bernardo SimõesBatata / Jorginho (child)
Rodrigo RangelMoreira (Carminha's kidnapper)
Breno de FilippoTubarão (Carminha's kidnapper)
Vicentini GomezSerjão (Carminha's kidnapper)

Impact

Ratings

National reception

The soap opera had a successful run, increasingly becoming a critical and commercial success. It became a popular subject on social media. On the night of its final chapter, it topped Twitter's trending topics worldwide. The last chapter notoriously ceased major activities in Brazil, when the streets of big cities as São Paulo and Rio de Janeiro were deserted. Rede Globo's programming had segments dedicated to the soap opera and several other Brazilian television networks also commented on its end. With the high number of television sets tuned in, a hoax quickly spread about a possible nationwide blackout after the broadcast, due to an effect called "loading ramp", where people resume activities which could generate an electricity overload, leaving the country in the dark. However, this did not actually occur. The last chapter was watched by 80 million people, making it the highest rated Brazilian television program in 2012.[44]

Timeslot # Ep. Premiere Finale Rank Season Rating average
Date Premiere
Rating		 Date Finale
Rating
Mondays—Saturdays
9:15pm
 179
26 March 2012
 37[45]
19 October 2012
 51[46][47] #1[48][49][50][51][52][53] 2012–13 39[54]

Portugal

Besides the success in Brazil, Avenida Brasil, is also a big hit with the audience in Portugal. In its debut, 24 September 2012, the novel has recorded 13 points and 31.6% audience share, finishing third in the ranking of hearings that day.[55] Week after week, the soap opera continued to record satisfactory levels of audience. On 15 November 2012 Avenida Brasil recorded 11.4 points and an audience share of 36%, meaning that one in three televisions were watching a telenovela. It was the fourth most watched program each day.[56] On 3 January 2013 it was registering 15.9 points and an audience share of 36.6%, the largest audience to date. It remained fourth place in the rankings.[57]

Timeslot # Ep. Premiere Final Rank Season Views average
Date Premiere
share		 Date Finale
share
Mondays—Friday
11:30pm
 200
24 September 2012
 36.3%
6 September 2013
 39% No. 1 2013 1.5 million

Awards and nominations

The cast received 108 nominations and won 36 awards. João Emanuel Carneiro, Adriana Esteves, Murilo Benício and Mel Maia were the most prized.

Broadcast

English title-card.

Avenida Brasil has become the most exported telenovela made by Rede Globo, surpassing Da Cor do Pecado (ibid), which was the prior sales leader for other countries.[58]

The telenovela has been licensed by more than 150 countries, including all of Latin America, the United States, South Korea, Armenia, Sweden and Guatemala, being dubbed into 19 languages.[59]

Reception

In Portugal it received 16.1 points and a 39% audience share for the last chapter, which means more than 1.5 million viewers watched the outcome of the novela. The plot debuted in SIC in September 2012 and was leader of the time in which it was displayed. It was one of the most watched programs in the country, second only to "Dancin' Days", co-produced by Globo and SIC.[60] The telenovela has also good viewing figures in Greece, Croatia, Hungary and Kosovo[61] Argentina reached an average of 12 points with peaks of 13.3 in its first chapter, ensuring impressive viewing figures for Telefe.[62][63][64]

Soundtrack

Nacional

Avenida Brasil - Nacional[65]
Soundtrack album by
Various artists
Released2012 (2012)
LabelSom Livre
Cover
Murilo Benício
No.TitleMusicSignificanceLength
1."Reza"Rita LeeCandinho 
2."Amiga da Minha Mulher"Seu JorgeSilas and Olenka 
3."Humilde Residência"Michel TelóAdauto 
4."Assim Você Mata o Papai"Sorriso MarotoTessália 
5."Depois"Marisa MonteJorginho and Nina 
6."Cachorro Perigoso"Tchê GarotosDarkson 
7."Correndo Atrás de Mim"Aviões do ForróSuellen 
8."Meu Lugar"Arlindo Cruz  
9."Filho da Simplicidade"Grupo Revelação  
10."História de Nós Dois"José AugustoTufão and Monalisa 
11."Pura Adrenalina"BeloSilas and Monalisa 
12."A Menina do Salão de Beleza"Pedro Luís e a Parede  
13."O Dia do Corno"Reginaldo RossiTufão 
14."Tá Faltando Homem"Banda Xeiro De MelOlenka 
15."Vem Dançar com Tudo"Robson Moura feat. Lino KrizzTheme song 
16."Cupido"Maria RitaJorginho and Débora 

Nacional Vol. 2

Avenida Brasil - Nacional Vol. 2[66]
Soundtrack album by
Various artists
Released2012 (2012)
LabelSom Livre
Cover
Débora Falabella
No.TitleMusicSignificanceLength
1."Você de Mim Não Sai"Luan SantanaSuelen, Roni and Leandro 
2."Eu Quero Tchu, Eu Quero Tcha Mulher"João Lucas & MarceloSilas and Olenka 
3."Hot Dog"BuchechaDarkson 
4."Favorita (Remix)"MC Marcinho  
5."Em um Outdoor"Zeca Pagodinho  
6."Mas que Nada"Sérgio MendesDarkson 
7."Minha Razão"Péricles and Chitãozinho & XororóTufão and Nina 
8."Pra Me Provocar"MC KoringaSuelen 
9."Ricardão"MariozanLeleco and Muricy 
10."Nem Vem que Não Tem"Wilson SimonalNilo 
11."Charme"BebetoSilas and Monalisa 
12."Que Bonito É (Instrumental)"Waldir Calmon  
13."Mulher Carioca"Preta Gil  
14."Tanta Coisa"PaoloDarkson and Tessália 

Internacional

Avenida Brasil - Internacional[67]
Soundtrack album by
Various artists
Released2012 (2012)
LabelSom Livre
Cover
Cauã Reymond
No.TitleMusicSignificanceLength
1."Long Live"Taylor SwiftDébora05:16
2."Set Fire to the Rain"AdeleNina04:00
3."Finally Falling"Mayer Hawthorne 03:21
4."Charlie Brown"ColdplayDébora and Jorginho04:45
5."Video Games"Lana Del ReyDébora04:42
6."The One That Got Away"Katy Perry 03:48
7."Hotel Nacional"Gloria EstefanCadinho03:26
8."Addicted to You"ShakiraSuelen02:27
9."Bring On the Nite"Mister Jam feat. Ali Pierre & CymcoléMax03:39
10."Infiltrado"BajofondoCarminha03:40
11."The Glory of Love"Paul McCartneyMax and Carminha03:43
12."Endless Love"Lionel Richie & Shania TwainRonni and Suellen04:17
13."Belle"Cattle and CaneRonni, Suellen and Leandro04:14
14."She's Got Everything"Ellison ChaseAgata 

Notes

    References

    1. ↑ TV Globo Internacional – Brazil Avenue – TV Globo International Archived 29 October 2013 at the Wayback Machine
    2. ↑ "Brazilian Telenovela 'Avenida Brasil' Makes Billions By Mirroring Its Viewers' Lives". 19 October 2012. p. Forbes. Retrieved 11 July 2015.
    3. ↑ "'Brazil Avenue' Creator Preps 'A Regra do Jogo'". 9 July 2015. p. Variety. Retrieved 11 July 2015.
    4. ↑ "Confira os bastidores da gravação da abertura de Avenida Brasil". TV Globo. 20 March 2012. Archived from the original on 27 January 2016. Retrieved 3 June 2013.
    5. ↑ "Conheça os personagens - Avenida Brasil". Archived from the original on 28 March 2012. Retrieved 12 April 2012.
    6. 1 2 Sara Paixão Extra (1 March 2012). "'Avenida Brasil': Tony Ramos e Adriana Esteves gravam em Guadalupe".
    7. ↑ Redação NaTelinha (4 March 2012). "Débora Falabella muda visual para viver protagonista em "Avenida Brasil"". Archived from the original on 5 March 2012.
    8. ↑ Redação Rede Globo (10 February 2012). "Avenida Brasil: confira a primeira foto de Murilo Benício na pele de Tufão".
    9. ↑ Sara Paixão Extra (26 January 2012). "O novo desafio de Cauã Reymond em 'Avenida Brasil'".
    10. 1 2 OGlobo (4 March 2012). "Marcello Novaes faz laboratório para compor vilão de 'Avenida Brasil'".
    11. ↑ Redação Rede Globo (17 February 2012). "Eliane Giardini será mãe controladora em "Avenida Brasil"". Archived from the original on 19 February 2012.
    12. 1 2 NaTelinha (9 December 2011). "Globo inicia gravações de "Avenida Brasil" neste sábado". Archived from the original on 17 January 2012.
    13. ↑ Redação UOL (30 December 2011). "Vera Holtz substitui Fernanda Montenegro em 'Avenida Brasil'".
    14. ↑ EXTRA (7 March 2012). "Vera Holtz e José de Abreu representam a bondade e maldade no lixão de 'Avenida Brasil'".
    15. 1 2 Correio de Uberlândia. "Heloísa Périssé será cabeleireira nordestina em novela". Archived from the original on 30 July 2012. Retrieved 12 April 2012.
    16. ↑ "Ator Entra Em Novela". Archived from the original on 6 September 2012.
    17. ↑ Jornal do Povo (29 December 2011). "Letícia Isnard no horário nobre da Globo". Archived from the original on 24 September 2019.
    18. ↑ "Nathalia Dill muda o visual para "Avenida Brasil"".
    19. ↑ OGlobo (29 February 2012). "Isis Valverde: "Minha nova personagem é pegadora nata"".
    20. 1 2 Redação Virgula UOL (24 February 2012). "Alexandre Borges e Debora Bloch gravam cenas de "Avenida Brasil"". Archived from the original on 24 June 2016.
    21. ↑ Redação UOL (17 January 2012). "Camila Morgado será uma das mulheres de Alexandre Borges em "Avenida Brasil"".
    22. ↑ Correio de Uberlândia (16 February 2012). "Conheça a personagem de Carolina Ferraz em "Avenida Brasil"". Archived from the original on 30 October 2013.
    23. ↑ Coisa de Mulher (24 February 2012). "Débora Bloch e Carolina Ferraz gravam avenida brasil". Archived from the original on 29 October 2013.
    24. ↑ "Cacau Protásio defende Zezé: 'Não é fofoqueira, só troca informações'". 10 October 2012. Retrieved 16 October 2012.
    25. ↑ UOL (16 February 2012). "Penteado de Neymar tambem entra na novela da Globo".
    26. ↑ Ofuxico (16 February 2012). "Fabíula Nascimento vive cabeleireira em Avenida Brasil".
    27. ↑ MSNEntretenimento (16 February 2012). "Thiago Martins faz laboratório com Vagner Love". Archived from the original on 7 March 2012.
    28. ↑ Contigo! (1 January 2012). "Débora está animada para seu retorno na TV". Archived from the original on 28 March 2012.
    29. ↑ Dihitt (28 November 2011). "José Loreto estará no elenco de "Avenida Brasil"".
    30. ↑ "Daniel Rocha estreia em 'Avenida Brasil'" (in Portuguese). Retrieved 16 October 2012.
    31. ↑ Veja a primeira foto de Paula Burlamaqui em cena como ex-atriz pornô
    32. ↑ "Betty Faria assina com a Globo e será mãe de Alexia em 'Av. Brasil'".
    33. ↑ OGlobo (19 February 2012). "Bianca Comparato será frentista em 'Avenida Brasil'".
    34. 1 2 "Carol Abras visitou clínicas para viver a dependente química Begônia". Globo.com. 23 March 2012. Retrieved 7 April 2012.
    35. ↑ "Valdo - João Henrique Gago" (in Portuguese). Retrieved 16 October 2012.
    36. ↑ "Com diabetes, ator mirim de 'Avenida' se destaca na reta final da novela". Retrieved 16 October 2012.
    37. ↑ NaTelinha (29 February 2012). "Globo grava a novela "Avenida Brasil" na Argentina". Archived from the original on 20 July 2012.
    38. ↑ MSNEntretenimento (9 February 2012). "Marcella Valente fica loira para nov novela das nove".
    39. ↑ Revista Quem - Débora Falabella será a protagonista de "Avenida Brasil"
    40. ↑ "Contigo ! - Cauã Reymond será protagonista da próxima novela de João Emanuel Carneiro". Archived from the original on 19 November 2013. Retrieved 7 January 2014.
    41. ↑ Rede Globo - Murilo Benício encarna jogador de futebol em "Avenida Brasil"
    42. ↑ NaTelinha (9 December 2011). "Globo inicia gravações de "Avenida Brasil" neste sábado".
    43. ↑ Ofuxico (9 February 2012). "Paula Burlamaqui promete papel polêmico em Avenida Brasil".
    44. ↑ Avenida Brasil Final Ratings
    45. ↑ O GLOBO (27 March 2012). "Confira as principais audiências de segunda-feira". O Globo. Retrieved 17 September 2012.
    46. ↑ KOGUT, Patrícia (22 October 2012). "Recorde do ano". O Globo. Retrieved 22 October 2012.
    47. ↑ "Último capítulo de "Avenida Brasil" é o programa mais visto de 2012". Folha de S.Paulo. 19 October 2012. Retrieved 20 October 2012.
    48. ↑ "Último capítulo de Avenida Brasil garante maior audiência da TV em 2012". Archived from the original on 22 October 2012. Retrieved 3 June 2013.
    49. ↑ Final de Avenida Brasil tem a maior audiência da TV em 2012
    50. ↑ Capítulo final de Avenida Brasil teve a maior audiência da TV Brasileira no ano
    51. ↑ Último capítulo de "Avenida Brasil" tem 50,9 de Ibope e é maior audiência da TV no ano
    52. ↑ Recorde do ano
    53. ↑ Último capítulo de "Avenida Brasil" é o programa mais visto de 2012
    54. ↑ Com maior audiência da TV no ano, final de ‘Avenida Brasil’ para a cidade
    55. ↑ Redação (25 September 2012). "NT Internacional: "Avenida Brasil" estreia com boa audiência em Portugal". NaTelinha. Uol. Archived from the original on 29 October 2013.
    56. ↑ Redação (15 November 2012). "Portugal: "Avenida Brasil" ganha audiência e se destaca no Ibope". NaTelinha. UOL. Archived from the original on 29 October 2013. Retrieved 6 June 2013.
    57. ↑ A Tarde – Avenida Brasil vira success de audiência em Portugal
    58. ↑ "Avenida Brasil é a novela maid vended da Globo no exterior". Rede Globo. 2 July 2013. Retrieved 3 July 2013.
    59. ↑ ""Avenida Brasil", licenciada para 130 países, é a mais exportada da Globo". Uol. 8 July 2014. Retrieved 11 July 2015.
    60. ↑ 'Avenida Brasil' chega ao fim em Portugal com mais de 1,5 milhão de espectadores
    61. ↑ Globo apresenta seus maiores sucessos na Ucrânia
    62. ↑ "Avenida Brasil" estreia com audiência histórica na Argentina
    63. ↑ ""Avenida Brasil", un fenómeno de rating". El Día. 22 December 2013. Retrieved 24 December 2013.
    64. ↑ "El boom brasileño que rompe récords". Archived from the original on 28 December 2013. Retrieved 11 January 2014.
    65. ↑ CD Avenida Brasil Nacional
    66. ↑ CD Avenida Brasil Nacional Vol 2
    67. ↑ Avenida Brasil Internacional
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