Backbase BV
TypeBesloten vennootschap
IndustryFinancial technology
Founded2003
FounderJouk Pleiter
Gerbert Kaandorp
HeadquartersAmsterdam
Number of locations
Amsterdam, Atlanta, New York, Boise, Mexico City, Toronto, London, Cardiff, Dubai, Krakow, Singapore, Sydney, Tokyo, Hyderabad
Number of employees
2200
Websitebackbase.com

Backbase is a Dutch banking technology financial technology company that provides engagement banking for financial institutions globally from large banks to credit unions and community banks. Backbase provides solutions for retail banking, business banking and wealth management.

History

Backbase was founded in 2003 in Amsterdam by Jouk Pleiter and Gerbert Kaandorp. The company originally produced an AJAX framework, based on HTML, JavaScript and CSS. This eventually took the form of the Backbase Customer Experience Portal[1] Backbase originally sold to a wide range of internet-facing businesses, including financial services, but in 2013, Pleiter pivoted the company to focus solely on financial services.[2] In 2017, Pleiter's work at Backbase was recognized with the LOEY Award, the prize for the best online entrepreneur in the Netherlands.[3]

The business expanded globally[4] in the following years, with offices in several countries. Backbase employs around 2000 staff globally.

In 2021, Backbase announced a strategic partnership with Microsoft,[5] which sees Backbase's Engagement Banking Platform serving in the engagement layer within Microsoft Cloud for Financial Services.

In June 2022, Backbase received investment of €120 million from US-base private equity firm, Motive Partners, giving Backbase a valuation of €2.5 billion.[6]

Services

Backbase offers a variety of features that help banks to improve their customer experience, including:

Identity and entitlements management: This feature helps banks to securely manage the digital identities of their customers and employees, ensuring that they only have access to the information and services that they need. Customer experience services: This feature includes a suite of tools that help banks to create personalized and engaging customer journeys across all of their digital channels, from mobile apps and websites to chatbots and voice assistants.

Digital banking services: This feature provides banks with a comprehensive set of features for building and managing their digital banking products and services, such as online and mobile banking, payments, and financial management tools.

Human assist services: This feature offers banks a suite of tools for providing customer support through chatbots, voice assistants, and live chat.

Process automation services: This feature helps banks to automate their business processes, which can free up their employees to focus on more strategic work.

Customer data and AI services: This feature provides banks with a set of tools for collecting, analyzing, and using customer data to improve their products, services, and marketing efforts.

Integration services: This feature helps banks to integrate their Backbase platform with their existing IT systems, such as core banking systems and CRMs.

Backbase also offers a variety of deployment options, including Backbase-as-a-Service (BaaS) and on-premises deployment. BaaS allows banks to deploy the Backbase platform in the cloud, which can save them time and money on infrastructure and maintenance. On-premises deployment allows banks to host the Backbase platform on their own infrastructure, which can give them more control over the platform and its security.

The developer experience is also important to Backbase, and the company provides detailed documentation, tools, training, and personalized support to help developers get the most out of the platform. The platform also comes with an extensive set of APIs and SDKs, which can be used to integrate the platform with other applications and services.

References

  1. ↑ Pleiter, Jouk. "Five Major Trends in Next Generation Portals". CMS Wire. Retrieved 11 May 2022.
  2. ↑ "Backbase moet bankieren leuk, makkelijk en intuïtief maken". FD.nl (in Dutch). Retrieved 2022-05-11.
  3. ↑ "Jouk Pleiter (Backbase) winnaar LOEY Award". Emerce (in Dutch). Retrieved 2022-05-11.
  4. ↑ "Nederlands fintechbedrijf Backbase groeit in VS met binnenhalen Goldman Sachs". FD.nl (in Dutch). Retrieved 2022-05-11.
  5. ↑ "Backbase partners with Microsoft". thepaypers.com. Retrieved 2022-05-11.
  6. ↑ "Backbase raises its first funding, $128M at a $2.6B valuation, for tools that help banks with engagement". TechCrunch. Retrieved 2022-06-10.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.