Beauty Bakerie
IndustryCosmetics
Founded2011
FounderCashmere Nicole
Headquarters
San Diego, California
,
United States
Number of employees
30 (2017)
Websitebeautybakerie.com

Beauty Bakerie is an American beauty company founded by Cashmere Nicole in 2011 and headquartered in San Diego, California.

History

Beauty Bakerie was founded by Cashmere Nicole in 2011. Nicole put herself through college and became a nurse.[1] Her interest in beauty products began when her daughter complained that it was hard for her to find makeup which suited her dark skin tone.[2] Beyoncé boosted the company in 2014 by promoting it during Breast Cancer Awareness Month, after reading Nicole's story of surviving breast cancer on an Indiegogo promotion.[3][4] The company produces no-smudge lipstick which is vegan and not tested on animals.[4] The name of the company references her love for sweets.[1]

Expansion

Beauty Bakerie launched in the UK in 2017 and by 2019 was selling products in more than 130 countries.[3][5][6] The brand is promoted by former US Olympic gymnast Gabby Douglas.[5] It is based in San Diego and employs thirty people.[4] In 2019, Huda Kattan was accused of stealing ideas used by Beauty Bakerie in her makeup range.[7]

Products include eyeshadow palettes, foundations, powders, highlighters, and face oils.[1]

References

  1. 1 2 3 "How Beauty Bakerie founder Cashmere Nicole went from food stamps to launching a multi-million dollar cosmetics brand". Good Morning America. Retrieved 2023-02-24.
  2. ↑ Battle, Marqueysa (30 January 2018). "I shopped at Riley Rose, the colorful beauty superstore by Forever 21". Revelist. Retrieved 6 December 2021.
  3. 1 2 King, Lollie. "Beauty Bakerie CEO Cashmere Nicole On What It's Like Having Beyoncé As A Customer". Bustle. Retrieved 6 December 2021.
  4. 1 2 3 Feldman, Amy (3 December 2017). "How A Single Mom Battling Breast Cancer Built Beauty Bakerie To A $5M Brand, Got Unilever To Invest". Forbes. Retrieved 6 December 2021.
  5. 1 2 "Cashmere Nicole Acquires $3 Million in Funding for Beauty Bakerie". Ebony. 16 November 2017. Retrieved 6 December 2021.
  6. ↑ Feldman, Amy. "How A Single Mom Battling Breast Cancer Built Beauty Bakerie To A $5M Brand, Got Unilever To Invest". Forbes. Retrieved 2023-02-24.
  7. ↑ "Beauty Guru Huda Kattan In Yet Another Racism Row, But Still No Apology". iDiva. 6 June 2019. Retrieved 6 December 2021.
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