Bellroy
TypePrivate
Founded2009 (2009)
Melbourne, Victoria, Australia
Founder
  • Andrew Fallshaw
  • Hadrien Monloup
  • Lina Calabria
  • Matthew Fallshaw
HeadquartersMelbourne, Victoria, Australia
Key people
  • Andrew Fallshaw, co-founder (CEO)
  • Lina Calabria, co-founder (COO)
  • Matthew Fallshaw, co-founder (CIO)
ProductsBags, wallets, phone cases, pouches, folios, key covers
Websitebellroy.com

Bellroy is an Australian accessories brand making carry goods, including bags, folios, wallets,[1][2][3][4] pouches, mobile phone cases, and key covers.[5][6] It is a certified B Corporation.[7]

History

Bellroy was founded in 2009 by designers Andrew Fallshaw and Hadrien Monloup,[8] and engineers Lina Calabria and Matthew Fallshaw.[9] Its first products to market were slim wallets.[10] The name Bellroy is derived from the towns of Bells Beach and Fitzroy, where the company has offices.[11] The brand launched its first wallets in August 2010.[12][13]

In April 2019, Bellroy announced a partnership with Silas Capital, a New York-based growth equity firm that invests in consumer brands;[14][15] and later that year was valued at $83 million.[16] In 2021 Bellroy was voted Australia's best small business workplace.[17] As of 2023, Bellroy has over 100 employees.[18]

References

  1. ↑ Slotnick, David. "The best travel wallets of 2021". Insider. Retrieved 9 March 2022.
  2. ↑ Ismael, Amir. "The 8 best men's wallets, from a sleek money clip to a bifold with room for extra bills". Insider. Retrieved 9 March 2022.
  3. ↑ Porter, Will (24 February 2022). "You Definitely Need a Passport Wallet for Traveling". Gear Patrol. Retrieved 9 March 2022.
  4. ↑ Flynn, David (22 August 2013). "Review: Bellroy Travel Wallet". Executive Traveller. Retrieved 9 March 2022.
  5. ↑ "Hands on with beautiful Bellroy Airpods accessories and Magsafe Cases". Newsweek. 27 June 2021. Retrieved 3 March 2022.
  6. ↑ "Best key organizer". FOX 2. 3 March 2022. Retrieved 9 March 2022.
  7. ↑ Lim, Jason. "When Being A 'B Corp' Is Better Than Just A Company". Forbes. Retrieved 15 April 2019.
  8. ↑ Ainomugisha, Gerald (14 December 2014). "How start-up Bellroy has become an international brand in just 6 years". Anthill Mag. Retrieved 15 March 2022.
  9. ↑ "The Business of Bellroy w / CEO Andy Fallshaw". The Business of Surf. 6 February 2018. Retrieved 15 April 2019.
  10. ↑ Kaminer, Michael. "Good Company: Bellroy's Pioneering Accessories". www.barrons.com. Retrieved 18 May 2023.
  11. ↑ Kilmartin, Scott (17 September 2014). "An Evening With Bellroy Co- founder Andy Fallshaw". Online Store Guys. Archived from the original on 15 April 2016. Retrieved 4 April 2016.
  12. ↑ "Introducing the MAAP X Bellroy Phone Pocket | The CyclingTips Emporium". CyclingTips. 19 July 2017. Archived from the original on 15 April 2019. Retrieved 15 April 2019.
  13. ↑ Navarro, R. (2018). Marketing with Purpose: A C-Suite guide to being truly customer-centric. Australia: Marketing with Purpose.
  14. ↑ "Silas invests in accessories brand Bellroy". PE Hub. 10 April 2019. Retrieved 15 April 2019.
  15. ↑ Ell, Kellie (10 April 2019). "EXCLUSIVE: Bellroy's Slim Wallets Are Getting a Fat Paycheck". WWD. Retrieved 15 March 2022.
  16. ↑ Bailey, Michael (15 August 2019). "Bellroy valued at $83m in global push". Australian Financial Review. Retrieved 16 March 2022.
  17. ↑ Maskiell, Lois (12 August 2021). "How Bellroy's founders created one of Australia's best places to work". SmartCompany. Retrieved 15 March 2022.
  18. ↑ Bellroy Revenue and Competitors
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