Bernd Reichart

Bernd Reichart (born 24 March 1974)[1] is a German businessman who is the CEO of A22 Sports Management, a company founded to "sponsor and assist" the creation of the European Super League.[2] He has lived in Spain since 2003.[3]

Education

Reichart studied sports science and English in Konstanz, Germany; Salamanca, Spain; and the University of North Carolina in the United States.[1]

Career

After graduating, Reichart worked in Hamburg at UFA Sports.[3] He moved to Madrid, where he worked as marketing manager for Sportfive.[3]

Reichart then spent almost ten years working for media company Atresmedia, where he started in investor relations and eventually became managing director, in charge of five free-to-air channels, including NEOX, NOVA, and NITRO.[4][3][1] After that, he returned to Germany to serve as CEO for media company RTL Deutschland.[1][2][5][6]

In October 2022, Reichart became CEO of A22 Sports Management.[4][3]

Personal life

Reichart is fluent in Spanish.[3]

References

  1. 1 2 3 4 "Reichart, Bernd". Munzinger Online/People - International Biographical Archive. Retrieved 30 December 2023.
  2. 1 2 ""Porque é que só a UEFA pode organizar competições europeias? Os clubes podem fazê-lo, e muito melhor"". Tribuna Expresso (in Spanish). 27 October 2022. Retrieved 30 December 2023.
  3. 1 2 3 4 5 6 Brennan, Joe (7 November 2022). "Who is Bernd Reichart, the German CEO trying to relaunch the European Super League?". Diario AS. Retrieved 30 December 2023.
  4. 1 2 de la Calle, Fermin (19 October 2022). "¿Quién es Bernd Reichart, el nuevo CEO de la Superliga?". El Periódico (in Spanish). Prensa Ibérica Media. Retrieved 30 December 2023.
  5. ↑ Siebenhaar, Hans-Peter (27 June 2013). "Bernd Reichart – Der Gesandte". Handelsblatt.
  6. ↑ Bialek, Catrin (1 February 2019). "Bernd Reichart – Nicht lange zaudern". Handelsblatt.
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