Betta Home Living
FormerlyBetta Electrical
IndustryRetail
Founded1961
HeadquartersBrisbane, Queensland
Number of locations
160[1] (2023)
Key people
Graeme Cunningham (CEO)
ProductsWhitegoods, small appliances, consumer electronics, furniture, bedding, high end appliances
ParentBSR Group
Websitewww.betta.com.au

Betta Home Living is an Australian independent retail franchise group selling home appliance and furniture. It is based in the Brisbane suburb of Eagle Farm and has stores across Australia. It is owned by the BSR Group.

History

In 1959, three local independent electrical retailers (Crystal Radio at East Brisbane, Hess & Ferguson at Wynnum and Laings Electrical at Red Hill) came together to combat rival electrical retail groups and formed the Brisbane Electrical Television Traders Association (BETTA). In 1961, by which time, there were seven independent members, the association was incorporated to form Betta Stores Pty Ltd. By 1964, when there were over 50 members Betta Stores Pty Ltd became a public company (Betta Stores Ltd), a business that serviced both Betta Electrical branded and non-branded independent retailers throughout the 1990s.[2]

After BSL was placed into administration in late 2006,[3] 48 of the Betta Stores acquired the registered brand and formed the BSR Group.[4]

In 2013, Betta Electrical was rebranded as Betta Home Living.[5]

In 2023 Betta Home Living was rebranded simply as Betta.

Sponsorships

Betta Electrical was naming rights sponsor of several Supercars Championship teams; John Faulkner Racing from 1996 until 1998, Briggs Motor Sport / Triple Eight Race Engineering from 2002 until 2006 and Paul Weel Racing in 2003.[6][7][8]

Betta Home Living has been a major partner of the Brisbane Heat cricket team since 2012.[9][10]

References

  1. ↑ "Stores Near Me". Betta Home Living. Retrieved 26 December 2020.
  2. ↑ "Betta Electrical shares tips on standing the test of time in franchising". 19 September 2011. Archived from the original on 11 May 2016. Retrieved 26 October 2019.
  3. ↑ "Betta Electrical creditors set to meet". Sydney Morning Herald. 9 October 2006.
  4. ↑ "Clive Peeters hurts BSR with Ian Everards takeover". applianceretailer.com.au. 11 September 2007. Retrieved 26 October 2019.
  5. ↑ "BSR pushes Betta's rebrand strategy". 22 April 2013. Archived from the original on 3 March 2014. Retrieved 25 March 2014.
  6. ↑ John Faulkner Speedcafe 6 August 2010
  7. ↑ Vodafone to title sponsor V8 team Autosport 9 November 2006
  8. ↑ Team Betta prepares for Sandown 500 Motorsport.com 28 August 2003
  9. ↑ "Brisbane Heat Fire Up With Betta". 1 November 2012. Archived from the original on 18 March 2014.
  10. ↑ "Sponsor partners". Brisbane Heat. Retrieved 26 December 2020.
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