Better Cotton
Formation2005 (2005) (as Better Cotton Initiative)a
TypeNot-for-profit Swiss association[1]
CHE-317.159.900 MWST
Registration no.Swiss UID CHE-317.159.900
Purpose
Region
Worldwide
Websitehttps://bettercotton.org/

Better Cotton is a non-profit, multistakeholder governance group that promotes better standards in cotton farming and practices across 22 countries. As of 2023, Better Cotton accounts for 22% of global cotton production. In the 2022-2023 cotton season, 2.2 million licensed farmers grew 5.4 million tonnes of Better Cotton.[2] Partner retailers include H&M, Gap, IKEA, and Levi Strauss, and include funding partners from USAID.[3] At the end of 2022, Better Cotton had over 2,563 members – 325 retailer and brand members, 2,171 supplier and manufacturer members, 17 producer organisation members, 34 civil society members and 16 associate members.[4] Better Cotton contributes towards the UN's goals to achieve better global water sustainability and sustainable agriculture.[5]

Better Cotton farmers receive training on how to use water efficiently, care for the health of the soil and natural habitats, minimise the impact of harmful crop protection practices, preserve fibre quality and apply decent work principles.[6] Better Cotton also promotes the use of better irrigation practices with farmers, as well as reducing the use of fertilizers. Some examples point to a 40% reduction in water use by farmers in Pakistan and farmers in India cutting water use by half.[7] Better Cotton is currently the only notable sustainability standard in the cotton sector that allows farmers to grow genetically modified cotton.[8]

Cotton bolls on the cotton plant are ready for harvesting and processing into cotton yarn and fabric.

Some similar conservation efforts for cotton farming practices include Bayer's CropScience’s e3 sustainable cotton program.[9]

Definition

Better Cotton's "global definition" describes "better cotton" in terms of the behaviours of better cotton farmers:

  • Better Cotton is produced by farmers who:
  • minimise the harmful impact of crop protection practices
  • use water efficiently and care for availability of water
  • care for the health of the soil
  • conserve natural habitats
  • care for and preserve the quality of the fibre
  • promote Decent Work.[10]

History

Prior logo, used 2015-2021.[11]

Better Cotton started in a roundtable discussion by the World Wildlife Fund (WWF) in 2005. It exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.[12] Implementation of practices began in 2010 including regions and countries in Africa, as well as Brazil, India, and Pakistan. The initiative expanded to several other new countries in 2013 including China, Tajikistan, Turkey, and Mozambique.[13]

Initially named the Better Cotton Initiative (BCI), the organisation changed its name to Better Cotton in 2021[14].

Levi Strauss has released figures that donations to Better Cotton between 2009 and 2011 were approximately $600,000.[9]

In March 2020, Better Cotton suspended licensing and assurance activities in the Xinjiang Uyghur Autonomous Region of China due to "persistent allegations" of forced labor in the region.[15] In October 2020, Better Cotton ceased all field-level activities in Xinjiang, citing "sustained allegations of forced labour and other human rights abuses" in the region leading to "an increasingly untenable operating environment".[16][17]

In March 2021, the Chinese consumers start to boycott companies who have vowed against using cotton in Xinjiang. Chinese consumers criticized H&M, which in September 2020 announced it would stop using a Chinese manufacturer accused with using forced labor, citing Better Cotton's decision to stop licensing Xinjiang cotton.[18] People's Daily named New Balance, Burberry and all Better Cotton members in online posts, calling for Chinese consumers to boycott these brands.[19] Chinese celebrities terminated endorsements of the companies mentioned.[20] Amid the boycotts, Chinese sportswear company Anta Sports announced it was exiting Better Cotton, citing their statement on Xinjiang as "seriously concerning".[20]

On March 26, 2021, the Better Cotton Shanghai representative office said it found no evidence of forced labor in Xinjiang. The office stated that since 2012, the Xinjiang project site has performed second-party credibility audits and third-party verifications over the years, to reach their findings.[21] Better Cotton subsequently removed its October 2020 statement from its website regarding the ceasing of field-level activities in Xinjiang.[22]

Labor practices

Better Cotton advertises that it encourages fair work practices and reduction of child labor in countries such as India by raising public awareness.[23] The company has also worked with an independent consultancy, Ergon Associates in 2012 in a study to create formal policies, training partnerships, and research on farmer incomes, safety, and labor.[24] In 2018 Terre des hommes Foundation (Tdh), the leading Swiss organisation for children’s aid, partnered with the Better Cotton to support cotton farmers, to address and prevent the risks of child labour and to promote decent work in cotton farming.[25]

Partners may use unannounced spot checks for work environments and conduct worker interviews to assess levels of child labor and bonded labor. The International Resources for Fairer Trade (IRFT) also organizes training sessions for work environments and topics on agronomics.[24]

Responses

In 2017, independent studies and journalistic investigations sought to demonstrate that Better Cotton was offering greenwashing solutions to firms or intermediate producers that are systematically resorting to child labour, forced labour, intensive irrigation or massive pesticide spraying.[26] They have accused Better Cotton of providing a marketable 'one-size-fits-all' consumer label to clothing firms that does not offer any information or guarantee in terms of social and environmental responsibility.[27] Better Cotton responded to these allegations as an unjustified representation of its activity.[28]

References

  1. ↑ "2022-23 Annual Report" (PDF). Better Cotton Initiative. 2023-09-28. Retrieved 2023-11-22.
  2. ↑ Glover, Simon (2023-09-28). "Better Cotton claims 22% of global production". Ecotextile News. Retrieved 2023-09-28.{{cite news}}: CS1 maint: url-status (link)
  3. ↑ "Better Cotton". Better Cotton Initiative. Archived from the original on 2008-11-21. Retrieved 2017-04-16.
  4. ↑ "Better Cotton 2022-23 Annual Report". 2023-09-28.{{cite news}}: CS1 maint: url-status (link)
  5. ↑ "Better Cotton Initiative (BCI)". supply-chain.unglobalcompact.org. Archived from the original on 2017-04-29. Retrieved 2017-04-16.
  6. ↑ "Mango commits to sustainable cotton sourcing". 2018-04-19. Archived from the original on 2018-08-15. Retrieved 2018-08-15.
  7. ↑ Confino, Jo (2011-12-09). "Can the Better Cotton Initiative transform the global textile industry?". The Guardian. ISSN 0261-3077. Archived from the original on 2017-01-03. Retrieved 2017-04-16.
  8. ↑ Voora, V., Larrea, C., and Bermudez, S. (2020). "Global Market Report: Cotton". State of Sustainability Initiatives. Archived from the original on 2021-02-12.{{cite web}}: CS1 maint: multiple names: authors list (link)
  9. 1 2 "Why Retailers Like Zara and Ikea Are Turning to Sustainable Cotton". Bloomberg.com. 2016-10-20. Archived from the original on 2017-04-17. Retrieved 2017-04-16.
  10. ↑ Better Cotton Initiative (2013), Better Cotton: Production Principles & Criteria Archived 2021-04-24 at the Wayback Machine, published May 2013, accessed 24 April 2021
  11. ↑ "What Does Our Logo Mean? An explainer from Better Cotton". bettercotton.org. Better Cotton Initiative. Retrieved 2023-11-22.
  12. ↑ "Better Cotton Initiative benefits sector". Solidaridad Network. 2014-08-21. Archived from the original on 2018-08-15. Retrieved 2018-08-15.
  13. ↑ "BCI History - Better Cotton Initiative". Better Cotton Initiative. Archived from the original on 2017-05-05. Retrieved 2017-04-16.
  14. ↑ "What's behind the logo?". Better Cotton. Retrieved 2024-01-09.
  15. ↑ "BCI Pulls Out of Xinjiang". Archived from the original on 2021-03-27. Retrieved 2021-03-28.
  16. ↑ "Xinjiang Uyghur Autonomous Region (XUAR) Update". Better Cotton Initiative. 21 October 2020. Archived from the original on 2020-11-30. Retrieved 2021-03-26.
  17. ↑ Clark, Evan (2020-10-21). "Better Cotton Initiative Stops Xinjiang Field Activity". WWD. Archived from the original on 2021-03-29. Retrieved 2021-03-29.
  18. ↑ McDonald, Joe (2021-03-25). "China attacks foreign clothing, shoe brands over Xinjiang". AP News. Archived from the original on 2021-03-25. Retrieved 2021-03-26.
  19. ↑ Ben Westcott and Laura He (25 March 2021). "H&M and Nike are facing a boycott in China over Xinjiang cotton statements". CNN. Archived from the original on 2021-04-18. Retrieved 2021-03-28.
  20. 1 2 Zhang, Tianwei; Ap, Tiffany; Clark, Evan (2021-03-25). "Xinjiang Cotton: Li Ning, Anta Shares Surge While Nike, Adidas, Burberry Hit With Backlash". WWD. Archived from the original on 2021-03-27. Retrieved 2021-03-28.
  21. ↑ "BCI China Finds No Forced Labor". Reuters. 26 March 2021. Archived from the original on 2021-03-26. Retrieved 2021-03-28.
  22. ↑ Allen-Ebrahimian, Bethany (April 13, 2021). "Xinjiang statement removed from cotton watchdog website". Axios. Archived from the original on April 13, 2021. Retrieved April 14, 2021.
  23. ↑ "Can going green help pick the slavery out of cotton?". Reuters. 2017-02-10. Archived from the original on 2017-04-17. Retrieved 2017-04-16.
  24. 1 2 "Promoting decent work in cotton: GOOD PRACTICE AND GUIDANCE FOR BCI IMPLEMENTING PARTNERS" (PDF). Oct 2013. Archived (PDF) from the original on 2017-04-17. Retrieved 2016-04-26.
  25. ↑ "Terre des hommes | La plus grande organisation suisse d'aide à l'enfance". www.tdh.org (in French). Archived from the original on 2018-08-15. Retrieved 2018-08-16.
  26. ↑ "Cash Investigation". Cash Investigation (in French). Archived from the original on 2018-06-12. Retrieved 2017-11-30. (France 2 official channel)
  27. ↑ "BCI and the greening of cotton". Wageningen University & Research. Archived from the original on 2017-12-01. Retrieved 2017-11-30.
  28. ↑ Guinebault, FashionNetwork.com, Matthieu. "Coton : épinglée par Cash Investigation, la Better Cotton Initiative répond". FashionNetwork.com (in French). Archived from the original on 2018-08-15. Retrieved 2018-08-15.{{cite news}}: CS1 maint: multiple names: authors list (link)
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