Niman Ranch, Inc.
TypePrivate
IndustryFood distribution
FounderBill Niman
HeadquartersWestminster, CO[1],
USA
Key people
Chris Oliviero
General Manager
ProductsBeef, pork, and lamb
Number of employees
60
ParentPerdue Farms
SubsidiariesNiman Ranch Pork Co.
Websitenimanranch.com

Niman Ranch began in the early 1970s on an eleven-acre ranch in a small coastal town just north of San Francisco. They produce beef, lamb, and pork.

History

Early years

Niman Ranch was founded in 1969 by rancher William Ellis "Bill" Niman, a hippie and elementary school teacher, who has since left the company. He had moved from Minnesota to the small coastal town of Bolinas, California.[2] There he purchased a ranch for $18,000 to begin a part-time pig, goat, and chicken farming operation. His first cattle were acquired as trade for tutoring services.[3]

Growth and investment

By 1994, the company had developed a reputation for high quality beef, but demand was exceeding the company's production capacity. In 1994, Niman met Iowa pork farmer Paul Willis, and began private labeling Willis' pork under the name "Niman-Schell".[4]

In 1997, Niman undertook an ambitious expansion aided by management changes and several million dollars of funding. That year investors Rob Hurlbut and Mike McConnell became owner-partners and the company was renamed "Niman-McConnell". Hurlbut, a former manager of coffee for Nestle, became the CEO. Orville Schell left to become dean of the UC Berkeley Graduate School of Journalism. Subsequently, the company also accepted funding from Pacific Community Ventures, a community development venture capitalist itself funded in large part by the California Public Employees' Retirement System (CalPERS).[5]

Revenues grew in the period, from $3 million in 1997 to $5 million in 1998, and $20 million in 2000, as Niman began to sell packaged meats in grocery stores.[3]

Niman becomes a national brand

When Alice Waters opened her Chez Panisse restaurant in 1971, Bill Niman sent her pork for evaluation. Waters agreed to buy pork from Niman, and included both the name and company logo on her menus.[6]

In 2001 Niman entered an agreement to sell pork to the Chipotle Mexican Grill restaurant chain. To meet the demand, Paul Willis recruited hog farmers, mostly from the Midwest, to raise pigs under contract.[7]

In 2005 Niman Ranch sold to more than 1,200 restaurants and restaurant groups.[8]

In July 2006, Chicago-based Natural Food Holdings (part of Hilco Equity Partners) bought a major stake in the company; at the time, Niman Ranch was losing close to $3 million. In January 2009, due to bankruptcy Niman Ranch was merged into its chief investor.[9] The CEO at the time, Jeff Swain, said that the company is making $7,000 a week since Natural Food took over, rather than losing $10,000.[10]

Embezzlement Scandal

In April 2010, former Niman Ranch treasurer Gary Steven Gross was indicted by a federal grand jury of defrauding the company of more than $1.6 million.[11]

Bill Niman leaves Niman Ranch

In August 2007 Bill Niman left Niman Ranch after increasing confrontations with the new management team. Bill Niman is no longer part of the company and is forbidden to use his surname commercially.[12]

Perdue buys Niman Ranch

In September 2015, Perdue Farms, a large privately owned poultry company, announced that it was buying Natural Food Holdings, the owner of Niman Ranch.[13]

Niman Ranch becomes Certified Humane

Beginning September 1, 2016, all of Niman Ranch’s pork, beef, lamb and processed products, including bacon, sausages, hot dogs, and hams, became Certified Humane[14] by the Humane Farm Animal Care program, making them the largest multi-protein company in the U.S. to join the program.[15]


Footnotes

  1. ↑ "Company Contacts Page". nimanranch. Retrieved 19 April 2019.
  2. ↑ (Bjerklie 2004)
  3. 1 2 (IDOCH 2005)
  4. ↑ (Rodell 2005)
  5. ↑ (Barron 2004)
  6. ↑ (Gale 2006)
  7. ↑ (Kaihla 2006)
  8. ↑ (Hastings 2005)
  9. ↑ (Duxbury 2009)
  10. ↑ (Finz 2009)
  11. ↑ (Lee 2010)
  12. ↑ (Severson 2008)
  13. ↑ Strom, Stephanie (8 September 2015). "Perdue Buys Niman Ranch, as It Expands in Specialty Meat Business". The New York Times – via NYTimes.com.
  14. ↑ "Niman Ranch joins the Certified Humane® program - Certified Humane". 29 August 2016.
  15. ↑ "Certified Humane - Niman Ranch Joins Humane Farm Animal Care".

References

Further reading

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