| Type | Beer company |
|---|---|
| Industry | Beverage |
| Founded | 1968 |
| Founder | Socialist Republic of Serbia |
| Headquarters | Peć, Kosovo |
Key people | Blerim Devolli (owner since 2014) |
| Products | Beer, soft drinks |
Production output | 280,000 hectoliters (max. in Yugoslavia) |
Number of employees | ~200 |
| Parent | Devolli Group |
| Website | www.birrapeja.com |
Birra Peja is a Kosovar, founded in 1968 in the city of Peć (Peja) (then part of the Socialist Republic of Serbia within Socialist Federal Republic of Yugoslavia, today partially recognized state of Kosovo) that produces a beer brand of the same name.
History
Beginnings
Construction of the beer factory began in 1968 on a 24-hectare site.[1] The first beer was produced in 1971. The company was then state-owned by Yugoslavia and was called Pećko Pivo. The pilsner beer "Pećko Pivo", the only variety produced there for a long time, was known and sold throughout the country before the Breakup of Yugoslavia.[2]
The maximum annual production capacity of the factory during that period was 280,000 hectoliters of beer.[2] After the Kosovo War (1998–1999), the name of the factory and its beer brand were changed to "Birra Peja", after the Albanian name of the city Peć.
References
- ↑ "History". Birra Peja. Retrieved 2023-11-18.
- 1 2 Seferi, Idro (2020-12-10). ""Mini Šengen" može da vrati Pećko pivo na tržište Srbije". Deutsche Welle (in Serbian).