Blackline Safety Corp. (formerly Blackline GPS) is Canadian public company that designs, develops and manufactures employee safety monitoring technology.[1] It is traded under the symbol BLN on the TSX Venture Exchange.[2][3]

History

The company started out as Blackline GPS. They introduced a car-tracking device that uses GPS in 2008.[4] Named GPS Snitch, it can be controlled via the internet or by texting to a special phone number.

Another offering from Blackline is named Blip.[5][6]

The idea for the initial product originated in 2004,[7][8] but success was limited by the lack of a reliable income stream. Outside funding enabled growth in the consumer market, but by 2010 "the decision was made to leave the consumer GPS market and focus solely on the industrial GPS market".[7]

In 2013 85% of the company's income was from consumer sales, but in 2018 85% was from industrial sales.

In 2014, the company received a contract of $240,000 CAD from the Canadian government under the Build in Canada Innovation Program. They worked with Correctional Services Canada in Ontario to outfit parole officers with about 100 of its Loner 900/Loner Bridge System monitors.[9]

The company changed names in July 2015 to Blackline Safety Corp.[2][3]

Income stream

The company requires monthly (or yearly) fees. Success is based on having an ongoing income stream;[10] getting more customers is not enough.[7]

See also

References

  1. ↑ "Blackline Safety Corp. (BLKLF) Stock Price Today, Quote & News". SeekingAlpha. Retrieved 2021-04-05.
  2. 1 2 Winger, Diana. "Blackline Safety Name Change Approved by TSX Venture Exchange". www.blacklinesafety.com. Retrieved 2021-04-05.
  3. 1 2 "BLACKLINE SAFETY CORP (BLN.V) Company Profile & Facts - Yahoo Finance". ca.finance.yahoo.com. Retrieved 2021-04-05.
  4. ↑ John Biggs (June 5, 2008). "Track Down Your Car, With Help From an Electronic Sidekick". The New York Times. p. C7.
  5. ↑ Viktor Mayer-Schönberger (2011). Delete: The Virtue of Forgetting in the Digital Age. ISBN 1400838452.
  6. ↑ James Allan Brady (March 26, 2008). "BlackLine GPS Blip – Buddy Beacon for your GPS-enabled BlackBerry". do everything you'd normally have to do at a computer with the Snitch, on your BlackBerry
  7. 1 2 3 Craig Elias (May 10, 2013). "GPS maker says farewell to fickle customers". The Globe and Mail.
  8. ↑ Brendon Cook and Patrick Rousseau
  9. ↑ "Calgary tech company gets boost from federal government". calgaryherald. Retrieved 2021-04-05.
  10. ↑ J. Spronk (1981). Interactive Multiple Goal Programming: Applications to Financial ... ISBN 0898380642. an income stream is positively effected by its level, and negatively by its riskiness


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