BlimE! (Stylization of "bli med!", Norwegian for "join in!") is a friendship campaign hosted by the Norwegian Broadcasting Corporation with the slogan "Say hello! Be a friend! Join in". The primary purpose is to inspire children to see each other, care for each other and include each other.[1]

The campaign consists of a song and a corresponding dance that is performed simultaneously by approximately 400.000 children every year.[2] Although the actual effect of the campaign is debated, it is generally agreed that it does support a sense of community by providing common experiences among children.[3]

In 2018, BlimE Day was Friday 21 September.[4] The song was "BlimE" by Freddy Kalas. The following year, BlimE day was Friday 6 September, with the song "Mer enn god nok" by Stina Talling. The army participated with a dance video of its own that received a lot of attention on the internet and in the media and the 2019[5] edition was named the editorial event of the year during the media awards 2019 under the auspices of the Media Companies National Association.[6]

It was introduced in 2010, and has since then been an annual event. In 2020, It was extended to an international event named #SayHi , hosted by broadcasters from 13 different countries.[7]

In 2021, the campaign was supplemented with cross-disciplinary learning resources for primary schools focusing on ethical dilemmas and social competences.

References

  1. ↑ www.nordvision.org. "Si hei, vær en venn. Blime!". Nordvision - Det nordiska public service-samarbetet. Retrieved 2021-10-07.
  2. ↑ "BlimE 10 år: Fra snill barneboogie til omfavnelse av den kommersielle popkulturen". Periskop (in Norwegian Bokmål). 2020-11-05. Retrieved 2021-10-07.
  3. ↑ Madsen, Ole Jacob (2020-11-30). "Blir alle med av BlimE?". Aftenposten. Retrieved 2021-10-07.
  4. ↑ NRK Super - BlimE! (in Norwegian), retrieved 2022-08-01
  5. ↑ "(+) Over 600.000 har sett Hæren danse BlimE-dansen til NRK Super: – Har gått mer viralt enn vi hadde trodd". m24.no (in Norwegian Bokmål). 2019-09-30. Retrieved 2022-08-01.
  6. ↑ Manbari, Zhilwan (2020-09-04). "NRK.no kåret til årets nasjonale nyhetsnettsted". NRK (in Norwegian Bokmål). Retrieved 2022-08-01.
  7. ↑ Union (EBU), European Broadcasting (2020-11-05). "EBU launches worldwide #SayHi campaign to promote friendship for kids". www.ebu.ch. Retrieved 2021-10-07.
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