College

Offered 50–60 scholarships from schools around the country, Goodrich chose to play college football in his hometown for the renowned Southern Methodist University (SMU) in Dallas, Texas. Goodrich received his bachelor's degree in psychology and played tight end on the SMU team that won the 1966 Southwest Conference (SWC) Championship and played in the 1967 Cotton Bowl Classic.

ABC Sports

Goodrich started his career in 1970 at ABC Sports. He began working for ABC on a part-time basis, performing various duties on different sports telecasts. In addition to the hands-on experience he gained, Goodrich learned about the business from the sports broadcasting pioneer Roone Arledge. Goodrich joined ABC Sports full-time in 1971 as a production assistant, becoming an associate producer in 1973 before being elevated to full producer in 1976.

Goodrich was producer of ABC’s NFL’s Monday Night Football from 1980-86. He was appointed producer by Arledge after sportscaster Howard Cosell and MNF director Chet Forte revolted against new producer Terry O'Neil on the eve of the 1980 regular season. Goodrich "was not considered creative," rather "he had an amiable personality and a subdued ego," which was what Arledge decided the broadcasts needed in the midst of turmoil.^[1] In the made-for-TV dramatization of Monday Night Mayhem, a book by authors Bill Carter and Marc Gunther, actor Brennan Brown portrayed Goodrich, who worked as a consultant on the film about the rise of Monday Night Football.

Along with director Chet Forte, Goodrich is credited with innovating in 1981 the use of a replay camera on the opposite side of the football field from the press box, which Goodrich dubbed "reverse-angle" replay.^[1]

Goodrich was the producer for the Monday Night Football game on Monday, December 8, 1980, the night John Lennon was killed. Goodrich relayed the news to Howard Cosell, who informed the television audience of Lennon's death.

Among the many highlights during Goodrich’s career at ABC Sports was serving as the producer for the network’s first-ever coverage of the Super Bowl, Super Bowl XIX, in January 1985 in Stanford, California. He also produced the Super Bowl XXV pre-game and halftime programs in Tampa, Florida in 1991.

Goodrich spearheaded ABC Sports’ coverage of college football as a producer for 22 years, and as coordinating producer for 12. In addition, he produced ABC Sports’ live coverage of the Indianapolis 500 for 16 consecutive years, having previously co-produced the network’s coverage of the world’s greatest auto race for seven years. He also served as a coordinating producer of the 1998 World Cup of Soccer (FIFA WORLD CUP).

For ABC's broadcasts of the Olympic Games, Goodrich was the producer of the basketball coverage at the 1976 Summer Olympics, the hockey coverage at the 1976 Winter Olympics and again at the 1984 Winter Olympics, speed skating at Lake Placid at the 1980 Winter Olympics, gymnastics in Los Angeles at the 1984 Summer Olympics and the Alpine coverage for the 1988 Winter Olympics in Calgary.

During his career, Goodrich also produced ABC’s major golf championship coverage including the U.S. Open, British Open and PGA Championship and many of the PGA Tour events. He also produced a variety of [Wide World of Sports] events, including the World Track & Field Championships, World Alpine Skiing Championships, boxing and other auto racing. Goodrich also served as producer for the North American Soccer League and ABC’s Monday Night Baseball telecasts. In addition to his successful career as a producer, Goodrich has also directed golf, auto racing and football telecasts.

Goodrich is currently a freelance television producer, director, and consultant for companies including ABC/ESPN, NFL Network, and SEC Network.

Among the well-known broadcasting personalities with whom Goodrich has worked are Howard Cosell, Jim McKay, Brent Musburger, Keith Jackson, Bob Griese, Jack Whitaker, Al Michaels, Frank Gifford, Brad Nessler, Paul Maguire, Chris Schenkel, Al Trautwig, and Chris Fowler.

Sportscast Stars Training

In 2008, Goodrich and his wife, Annie Hoffman Goodrich, founded Sportscast Stars Training, a company that provides media training and coaching to professional athletes who want to get into broadcasting and athletes who need help dealing with the media. They also work with broadcasters, producers, and executives who want help improving their position in the broadcast industry. They have provided media training and coaching to corporate and non-profit executives as well as coaches and athletic administrators.