CeX Ltd.
TypePrivate
IndustryRetail
FoundedTottenham Court Road, London,
United Kingdom 1992 (1992)
FoundersRobert Dudani
Paul Farrington
Hugh Man
Charlie Brooker
Oli Smith
Oliver Ball[1]
HeadquartersWatford, Hertfordshire, United Kingdom
Number of locations
622 (2023)
Key people
David Mullins
(Chairman)
David Butler
(Managing Director)
ProductsElectronics, Music, Mobile Phones, DVDs, Blu-rays, Ultra HD Blu-rays and Games
Websitewww.webuy.com

CeX Ltd. (/sɛks/) (Complete Entertainment eXchange and formerly Computer Exchange until 2001) is a British second hand retail store specialising in technology, computing, video games, DVDs, Blu-rays, Ultra HD Blu-rays and technology repair. It also sells new items. It was established in 1992 in London,[2] and has since grown to have more than 380 shops in the UK which is a mix of franchise and centrally owned stores, and over 230 abroad.

History

A CeX shop in Brighton
CeX, King Street, Hammersmith, London
Interior of a larger branch on The Headrow, Leeds.

CeX was started by Paul Farrington,[3] Robert Dudani,[4] Hugh Man,[5] Charlie Brooker,[6][7] Oli Smith and Oliver Ball. The first shop opened on London's Whitfield Street, close to Tottenham Court Road in 1992.[8] The "CeX" name has moved away from "Computer eXchange" into an acronym for "Complete Entertainment eXchange",[8] and company letterheads state "CeX LTD is trading as CeX Entertainment Exchange". The pronunciation of the chain's acronym name was confirmed as "sex" in British TV commercials aired in March 2017.

Dudani appeared on the British Channel 4 TV show The Secret Millionaire.[9][10][11] This was after the business was affected by the 2011 England riots.[12]

CeX Trading

CeX is a privately owned company. In 2005, CeX began issuing licences for franchising.[13]

As a second hand retailer, CeX trades with customers offering either cash or a voucher for redemption in any CeX shop. CeX offer a 24-month warranty subject to terms on all of the second hand products the company sells. In November 2017, CeX launched a technology repair service called CeX Clinic[14] in the UK. The service covers the repair of video game consoles, smartphones, tablets and laptops. CeX offer a 2 year warranty on device repairs and a no fix, no fee promise to customers.

As of December 2013, CeX Group under Dominic Durante now runs Designer Exchange buying luxury leather goods, jewellery and handbags, with stores in Kensington, Chelsea, Knightsbridge, Manchester, Birmingham, Leeds and Madrid.[15]

Number of shops

CountryShops
United Kingdom[16]390
Spain (mainland)62
Republic of Ireland40
Mexico31
Australia29
Portugal21
India17
Netherlands12
Poland10
Italy4
Canary Islands (Spain)3
Malaysia[17]
    		 2

    References

    1. ↑ "CeX (UK) : About CeX". uk.webuy.com.
    2. ↑ "What is CeX?". Cex. Retrieved 20 May 2017.
    3. ↑ Paul Farrington company obituary
    4. ↑ "The entrepreneurs". The Guardian. 11 April 1999. Retrieved 14 November 2012.
    5. ↑ "How Hugh Man helped CeX achieve roaring trade across the globe".
    6. ↑ Ellison, Cara (16 July 2013). "Gaming Made Me - Charlie Brooker". Rock Paper Shot Gun.
    7. ↑ "CeX (UK) : About CeX". uk.webuy.com. Retrieved 23 June 2021.
    8. 1 2 "About CeX".
    9. ↑ "Is New Addington really a "benighted ghetto"? - Eastlondonlines". 10 September 2012.
    10. ↑ "The Secret Millionaire - S10 - Episode 5: Bobby Dudani". Radio Times.
    11. ↑ "Secret Millionaire yob out of job after six weeks". Your Local Guardian.
    12. ↑ "Secret Millionaire: CeX's Bobby Dudani goes undercover in Croydon". Archived from the original on 4 April 2017. Retrieved 26 April 2017.
    13. ↑ Archived 8 May 2008 at the Wayback Machine CeX Franchise review
    14. ↑ "CeX Repairs - Smartphone, Games Console, Tablet and Laptop Repairs - CeX Clinic". CeX Clinic.
    15. ↑ "How Hugh Man helped CeX achieve roaring trade across the globe - Elite Franchise".
    16. ↑ "CeX (UK) : Franchising". uk.webuy.com.
    17. ↑ Lee, Jonathan. "UK's CeX used electronics and games retailer arrives in Malaysia, first outlet in IOI City Mall". SoyaCincau. Retrieved 25 June 2023.
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