Cartoonito
CountryUnited Kingdom[1][2]
Germany
Broadcast areaBalkans
Baltics
Benelux
CIS
Caucasia
Central Europe
Central and Eastern Europe
East-Central Europe
Eastern Europe
HeadquartersLondon, United Kingdom[1][2]
Munich, Germany
Programming
Language(s)Dutch
English
German
Hungarian
Polish
Romanian
Russian
Bulgarian
Czech (continuity in English)
Slovenian (continuity in English)
Serbian (continuity in English)
Croatian (continuity in English)
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerWarner Bros. Discovery EMEA
Sister channelsCartoon Network CEE
Cartoon Network Netherlands & Flanders
Cartoon Network Poland
Cartoon Network SEE
CNN International
WarnerTV Comedy
WarnerTV Film
WarnerTV Serie
History
Launched
  • 5 June 2005 (2005-06-05) (as Boomerang Europe)
  • 12 October 2011 (2011-10-12) (as an independent feed)
ReplacedBoomerang Germany
Closed14 December 2021 (2021-12-14) (Latvia)[3]
9 March 2022 (2022-03-09) (Russia)
Former namesBoomerang (2011–2023)
Links
Websitewww.cartoonito.cz
www.cartoonito.de
www.cartoonito.hu
www.cartoonito.nl
www.cartoonito.pl
www.cartoonito.ro
www.cartoonito.bg
Availability
Streaming media
Ziggo GO (Netherlands)ZiggoGO.tv (Europe only)
Sweet.tv (Ukraine)sweet.tv (Europe only)

Cartoonito is a European pay television channel that airs animated programming for pre-school children. It is broadcast in Germany, Austria, Switzerland, Benelux, the CIS, Czech Republic, Slovakia, Hungary, Romania, Poland, the Balkans, the Baltics and the Caucasus. Cartoonito was previously the Central and European feed of Boomerang, until it relaunched on 18 March 2023 at 6am CET.[4]

History

As Boomerang (2011–2023)

First logo from 5 June 2005 to 2 February 2015.
Second logo from 2 February 2015 to 18 March 2023.

On 5 June 2005, Boomerang EMEA was launched on the channel feed as it expanded to Europe.[5] In the first few years the channel was dedicated to select classic animated cartoons, but over the years more recent programming was introduced. On 1 August 2007, the channel continued to roll out across most CEE[6] and Arabic countries[7] by the end of 2010.[8] On 12 October 2011, at 6:00 am (CEST), it was split into two different feeds: this feed focused on Central and Eastern Europe, while Boomerang HQ centred on the Benelux, Cyprus, Czech Republic, Greece, Middle East & Africa, and Portugal. The European feed at the time consisted of four audio tracks, which were in English, Romanian, Hungarian and Polish. On 1 August 2007, TV channel began broadcasting from the Astra 1K and Hot Bird 7A satellites in the territories of the CIS and Baltic countries.[9] The TV channel was partially broadcast in Russian.[6] Since 1 October 2013, the channel has been completely dubbed into Russian.[10]

Between November 2014 and February 2015, Boomerang CEE replaced Boomerang HQ in the Netherlands and Belgium, and got a localized Dutch feed between 2 February 2015 and 2017.[11] Since 2017 the CEE feed is available in the Netherlands and Belgium.[12]

On 4 April 2018, Boomerang CEE switched to the 16:9 aspect ratio.[13] On 1 October 2018, Boomerang CEE replaced Boomerang Germany and took over its channel slot. It launched a subfeed intended to air German advertisements and has no Russian rating icons being displayed in its broadcast, differing from the main feed. Sometimes they were shown anyway because of mistakes.[14]

Since 10 November 2020, Boomerang has received a Czech licence (RRTV) in order to ensure the continuation of legal broadcasting in the European Union in accordance with the EU Directive on Audiovisual Media Services (AVMSD) and the law on the single market after the UK leaves the European Union. Since the Czech Republic has minimum broadcasting rules, it was chosen for licensing purposes in the EU. Broadcasting centre of the TV channel is still located in London.[1][2]

On Monday, 1 November 2021, Boomerang CEE launched a new Bulgarian-language audio track, as well as a Bulgarian channel sub-feed for Bulgarian television advertisement commercials, only on Bulsatcom, for now as A1 Bulgaria.[15] On Friday, 3 December 2021, Boomerang CEE launched a new Czech-language audio track.

Due to the Russian invasion of Ukraine, on 9 March 2022, WarnerMedia closed the channel in Russian territories, along with Cartoon Network.[16]

As Cartoonito (2023–present)

Cartoonito began as programming block in 2011 targeting preschoolers. It aired weekday mornings and afternoons until 2014, when all Cartoonito programming merged into Boomerang's schedule. On 8 August 2022, it was announced that Cartoonito would be returning to Boomerang CEE as part of the brand's 2021 relaunch.

The block officially returned on 1 September 2022, airing from 8am to 2pm CEST.[17] On 4 January 2023, it was announced that Boomerang CEE would fully rebrand into a dedicated Cartoonito channel on 18 March 2023.[18]

After the decisions, the Czech regulator (RRTV) chose to stop airing the channel in Latvia and changed to the Scandinavian version of Cartoonito, on 17 April 2023 (officially 1 May 2023),[19] but it has long been removed from the cable operator's register in Latvia, in December 2021, because it has not been used by any TV provider in recent years.[3]

See also

References

  1. 1 2 3 "License document" (PDF). rrtv.cz. Retrieved 5 April 2023.
  2. 1 2 3 "Ofcom | TV Cable and Satellite".
  3. 1 2 "NEPLP no Latvijā retranslējamo programmu reģistra izslēdz 38 programmas". Archived from the original on 27 February 2023. Retrieved 27 February 2023.
  4. ↑ "Kanał Boomerang 18 marca zmieni się w Cartoonito. "Miejsce dla przedszkolaków i ich rodzin"". www.wirtualnemedia.pl (in Polish). Archived from the original on 10 January 2023. Retrieved 12 January 2023.
  5. ↑ "Boomerang развлекает детей". old.telesputnik.ru. 2 February 2009. Archived from the original on 13 January 2021. Retrieved 21 December 2021.
  6. 1 2 "Телеспутник • Просмотр темы - 1 июня встречаем новый пакет "ДЕТСКИЙ"". Телеспутник. 21 March 2013. Archived from the original on 3 December 2013. Retrieved 12 January 2023.
  7. ↑ "Boomerang zmieni się w Cartoonito [wideo]". SATKurier.pl. Archived from the original on 8 February 2023. Retrieved 27 January 2023.
  8. ↑ "Boomerang widens CEE reach". Broadband TV News. 19 January 2010. Archived from the original on 20 January 2023. Retrieved 27 January 2023.
  9. ↑ "Boomerang развлекает детей". old.telesputnik.ru. 2 February 2009. Archived from the original on 13 January 2021. Retrieved 21 December 2021.
  10. ↑ "Телеканал Boomerang заговорил по-русски". ProTV.UA - ТВ, технологии, телекоммуникации. Archived from the original on 27 April 2019. Retrieved 12 January 2023.
  11. ↑ "Nieuw logo voor Boomerang". Broadcast Magazine (in Dutch). 1 February 2015. Archived from the original on 17 March 2023. Retrieved 16 March 2015.
  12. ↑ "Boomerang CEE (Dutch) - Continuity (July 1, 2017)". YouTube. 1 July 2017. Archived from the original on 18 May 2021. Retrieved 18 January 2019.
  13. ↑ RegularCapital (4 April 2018). "Boomerang Central Eastern Europe Now In Widescreen From Today 4th April". RegularCapital. Archived from the original on 23 February 2023. Retrieved 23 February 2023.
  14. ↑ "Boomerang Germany - Final Day/Closedown/CEE Takeover (September 30-October 1, 2018)". YouTube. 2 October 2018. Archived from the original on 20 December 2021.
  15. ↑ "Boomerang CEE (Bulgaria) - Launch (November 1, 2021)". YouTube. 1 November 2021. Archived from the original on 20 December 2021.
  16. ↑ "WarnerMedia and Discovery join the stampede of businesses leaving Russia | CNN Business". CNN. 9 March 2022. Archived from the original on 9 March 2022. Retrieved 10 March 2022.
  17. ↑ GmbH, DWDL de. "Kinder-Marke Cartoonito kommt ins deutsche Fernsehen". DWDL.de. Archived from the original on 12 September 2022. Retrieved 12 September 2022.
  18. ↑ "Kanał Boomerang 18 marca zmieni się w Cartoonito. "Miejsce dla przedszkolaków i ich rodzin"". Archived from the original on 10 January 2023. Retrieved 10 January 2023.
  19. ↑ "Změny v distribuci dětských kanálů v Lotyšsku". 23 March 2023.
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