"Breathe"
Single by Midge Ure
from the album Breathe
Released22 March 1996
Length4:06 (Radio version)
4:28 (Album version)
LabelArista
Songwriter(s)Midge Ure
Producer(s)Richard Feldman
Midge Ure singles chronology
"I See Hope (In The Morning Light)"
(1991)		 "Breathe"
(1996)		 "Guns And Arrows"
(1996)

"Breathe" is a song by Scottish singer Midge Ure released on 22 March 1996 as the first single from his album Breathe.

The song was written by Midge Ure and produced by Richard Feldman.

It was made famous by its use in a popular television advertising campaign of the Swatch, two years after its actual publication, which has revived the fortunes of both the commercial track of the disc in which was contained.[1]

Three music videos have been recorded for this song. The main music video sees Midge Ure sing the song next to Westbury White Horse. The other two are a first and a second part. The first part shows references to the 1997 Swatch's commercial which featured this song. The second one shows a wedding and was filmed in Budapest.[2][3][4]


Tracks

CD-Maxi Arista (74321 54277 2 (BMG) / EAN 004)[5]

  1. "Breathe" (radio edit) – 4:06
  2. "Breathe" (live) – 3:58

Charts

Weekly charts

Chart (1997–1998) Peak
position
Austrian Singles Chart[6] 1
French Singles Chart[7] 24
German Singles Chart[8] 12
Italian Singles Chart[9] 1
Spanish Singles Chart[10] 2
Swiss Singles Chart[11] 17
UK Singles Chart[12] 70

Year-end charts

Chart (1998) Position
Germany (Official German Charts)[13] 63

References

  1. ↑ Midge Ure, "If I Was...", Virgin, 2005, p.222–229
  2. ↑ "Swatch commercial featuring Midge Ure's Breathe (1997) (in French)". YouTube.
  3. ↑ "Swatch's 1997 commercial - "How Long is a Swatch Minute?" (in English, low definition)". YouTube.
  4. ↑ "First part, including Swatch commercial references". YouTube.
  5. ↑ "Breathe su italiancharts.com". Retrieved 2010-09-29.
  6. ↑ Steffen Hung. "Midge Ure - Breathe". austriancharts.at. Retrieved 2011-02-09.
  7. ↑ Steffen Hung. "Midge Ure - Breathe". lescharts.com. Retrieved 2011-02-09.
  8. ↑ "Chartverfolgung / Ure,Midge / Single". Archived from the original on 2012-10-12. Retrieved 2011-03-24.
  9. ↑ "Top National Sellers" (PDF). Music & Media. Vol. 14, no. 52. 27 December 1997. p. 19. Retrieved 27 November 2019.
  10. ↑ Salaverri, Fernando (September 2005). Sólo éxitos: año a año, 1959–2002 (1st ed.). Spain: Fundación Autor-SGAE. ISBN 84-8048-639-2.
  11. ↑ Steffen Hung. "Midge Ure - Breathe". hitparade.ch. Retrieved 2011-02-09.
  12. ↑ "Official Charts Company". Official Charts Company. Retrieved 2012-08-02.
  13. ↑ "Top 100 Single-Jahrescharts" (in German). GfK Entertainment. Retrieved 2018-04-18.
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