Bright Side
Websitebrightside.me
YouTube information
Channel
Years active2017–present
Genres
Subscribers44.5 million[1][2]
Total views10.938 billion[2]
100,000 subscribers
1,000,000 subscribers
10,000,000 subscribers
Last updated: July 28, 2022

Bright Side (stylized in all caps) is a Cypriot YouTube channel operated by media publisher TheSoul Publishing. Founded in 2017, the channel uploads videos regarding how-to trivia as well as history and knowledge. The YouTube channel has over 44.5 million subscribers to its main channel, and over 10.938 billion views,[3] The channel has over seven thousand videos.[4]

History

Bright Side was created on 15 March 2017, and posts videos that are a mix of “facts”, riddles and life hacks.[5] Bright Side has been described as a "popular content farm channel".[6]

In June 2019, Bright Side popularized a 382-day fast held in 1965 by Angus Barbieri, after creating an animated video recounting the event. The video received over 300,000 views within a week of its upload.[7]

Its most popular video is called "13 Tips on How to Survive Wild Animal Attacks", which was created in October 2017. As of January 2024, the video still has 93 million views.

The channel is operated by TheSoul Publishing, a company founded by Russian developers Pavel Radaev and Marat Mukhametov.[8] The company owns 100+ channels including 5-Minute Crafts, 5-Minute Crafts Kids, 5-Minute Crafts Girly, 7-Second Riddles and 5-Minute Magic.[4][9] In 2019, the company operated 40 Facebook pages in 10 languages and had 550 employees.[5] In 2021 the company had 100 channel brands in 19 different languages, with a 2,100 member global workforce. [10]

See also

References

  1. ↑ "BRIGHT SIDE's Real-Time Subscriber Count - Social Blade YouTube Stats | YouTube Statistics". socialblade.com.
  2. 1 2 "About BRIGHT SIDE". YouTube.
  3. ↑ "Top 100 YouTubers sorted by Subscribers - Socialblade YouTube Stats | YouTube Statistics". socialblade.com.
  4. 1 2 Kaplan, Lisa (2019-12-18). "The Biggest Social Media Operation You've Never Heard of Is Run Out of Cyprus by Russians". Lawfare. Retrieved 28 December 2019.
  5. 1 2 Jennings, Rebecca (2018-11-12). "Why YouTube is riddled with bizarre DIY videos". Vox. Retrieved 28 December 2019.
  6. ↑ McCluskey, Megan (2019-09-04). "This '5-Minute Craft' YouTube Channel Is Captivating the Masses". Time. Retrieved 28 December 2019.
  7. ↑ Reporter (2019-06-28). "Fife man Angus Barbieri's incredible food fast becomes a YouTube hit". The Courier UK. Retrieved 28 December 2019.
  8. ↑ Jennings, Rebecca (12 November 2018). "Why YouTube is riddled with bizarre DIY videos". Vox. Retrieved 6 April 2021.
  9. ↑ "TheSoul Publishing". TheSoul Publishing. Archived from the original on 2022-06-15. Retrieved 2022-04-14.
  10. ↑ "Here's what happened when this company banned meetings". Fast Company. Fast Company. Retrieved 15 August 2022.
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