Broadsheet
Type of site
News and culture website/magazine
Available inEnglish
OwnerBroadsheet Media
URLwww.broadsheet.com.au
CommercialYes
RegistrationOptional
LaunchedOctober 2009 (2009-10)
Current statusActive

Broadsheet is an Australian mostly online city guide and culture magazine, founded by Nick Shelton in October 2009 and as of 2021 still run by him. The website covers news related to food and drink, fashion, art and design, entertainment, and health and fitness. It also has an extensive directory of cafes, restaurants, bars and shops which contains imagery and short descriptions of each venue. Print editions have been produced in the past.

History

Nick Shelton was living in London circa 2005 and 2006, and working as a barista. [1] When he returned home to Melbourne, he was impressed by the culinary scene but noticed no one was covering it in depth. He launched Broadsheet at the end of 2009 with the aim of helping readers find the best places to eat, drink and shop.

Former Studio Round employee Rhys Gorgol founded a graphic design agency, "The Company You Keep", in 2012. It shares an office with Broadsheet and handles its design work, as well as taking on external clients.[2]

In 2011, Broadsheet launched in Sydney.[3] In March 2011, the website ran a pop-up cafe in Melbourne, The Broadsheet Cafe, for 11 days.[4][5] In June 2015 it opened a pop-up restaurant in Melbourne, The Broadsheet Restaurant, lasting for two months.[6][7][8] A pop-up restaurant is planned for Sydney in 2016.

As of March 2014, the site received approximately 450,000 unique visitors per month.[3]

Broadsheet launched two cookbooks in October 2015 based on cafes, restaurants and bars from Melbourne and Sydney.[9]

In late April 2016, Broadsheet lead a national roll-out, launching in Adelaide, Brisbane and Perth.[10]

Broadsheet's print papers, first appearing in 2009, relaunched in 2018 after a three-year hiatus, scheduled to be printed six times a year in Melbourne and Sydney and four times a year in Adelaide, Brisbane and Perth.[11] However, as of 2021, these are not described on the website.[12]

Description

As of 2021, Nick Shelton is still overall director and publisher of the brand. There are offices in Melbourne and Sydney, and separate online editions for Adelaide, Brisbane and Perth handled by a dedicated editor.[12]

There are separate versions of the site for Melbourne, Sydney, Adelaide, Brisbane and Perth. Each site's front page hosts a rotating selection of short news stories about restaurant, bar, cafe and shop openings, as well as longer interviews and features related to these fields. Broadsheet does not review restaurants in the traditional sense. "The philosophy is that we only write about what we like. If there’s a restaurant we don't like, we don't write about it," Shelton said in 2015 interview.[1]

The site is supported by advertising.[13]

References

  1. 1 2 Delaney, Brigid (9 July 2015). "The Broadsheet effect: is this the most powerful magazine in Australia?". The Guardian. Retrieved 28 September 2015.
  2. ↑ Feagins, Lucy (3 April 2015). "Rhys Gorgol of The Company You Keep". The Design Files. Retrieved 28 September 2015.
  3. 1 2 "Broadsheet Media appoints editorial director Tim Fisher". Mumbrella. 28 March 2014. Retrieved 28 September 2015.
  4. ↑ Ford, Alexander (2011). "Broadsheet Cafe". The Thousands. Archived from the original on 1 February 2014. Retrieved 28 September 2015.
  5. ↑ Clements, Caroline (2 March 2011). "Broadsheet Cafe Opens This Friday". Broadsheet. Retrieved 28 September 2015.
  6. ↑ Delaney, Brigid (25 June 2015). "Broadsheet restaurant turns reviews into reality – review". The Guardian. Retrieved 28 September 2015.
  7. ↑ "The Broadsheet Restaurant Is Open". Broadsheet. 5 June 2015. Retrieved 28 September 2015.
  8. ↑ Robin, Miriam (7 July 2015). "After six years, Broadsheet getting off the streets and into the kitchen". Crikey. Retrieved 28 September 2015.
  9. ↑ Clements, Caroline (20 October 2015). "The Broadsheet Cookbook". Broadsheet. Retrieved 7 February 2019.
  10. ↑ "Broadsheet Goes National With New Editors In Adelaide, Perth And Brisbane". B&T. 28 April 2016. Retrieved 7 February 2019.
  11. ↑ Tutty, Josie (1 October 2018). "Broadsheet returns to print in cities across Australia". Mumbrella. Retrieved 7 February 2019.
  12. 1 2 "About". Broadsheet. Archived from the original on 26 January 2021. Retrieved 11 February 2021.
  13. ↑ Simons, Margaret (7 March 2012). "The Broadsheet effect: is this the most powerful magazine in Australia?". Crikey. Retrieved 28 September 2015.
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