Browar Lomza brewery (2004)

The Browar Łomża (Polish pronunciation: [ˈwɔmʐa]) is Poland's fourth largest brewery. Browar Łomża Sp. z o.o. launched the plant in 1968. In 2007, it was purchased by Royal Unibrew.[1] In 2011, it was sold to Polish Brewery Van Pur of Warsaw.[2] The Browar Łomża brewery is located in Łomża, Poland.

Brand

Łomża Lemon Radler
Łomża Jasne in can.

Browar Łomża Brewery has been brewing since 1968. The plant was modernized in 2004 and has a capacity to brew up to 850 thousand hectolitres. Traditionally it used to brew three slightly different beers: "Kurpie", "Wyborowe", "Export" and "Jasne". Later came "Łomża Strong" but it was not particularly successful and has now been discontinued. In 2010, Browar Łomża came up with a new taste "miodowe" (honey). After ownership changes and due to marketing campaigns, new brands such as "Łomża niepasteryzowane" (unpasteurised) and "Łomża Export niepasteryzowane" are gaining popularity.

Marketing

The label shows two Kurpie folks people dancing on a label and the deer of the coats of arms of Łomża.

See also

References

  1. ↑ Browar Łomża, Royal Unibrew Group Retrieved from Wayback Machine on January 24, 2013.
  2. ↑ "Royal Unibrew and Van Pur team up in Poland". Euro Investor.co.uk. Retrieved January 24, 2013.

53°09′34″N 22°02′19″E / 53.1595°N 22.0387°E / 53.1595; 22.0387

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