Bruxie
TypePrivate
IndustryFast casual restaurant
FoundedOrange, California (2010 (2010))
FounderDean Simon
Kelly Mullarney
Headquarters
Orange, CA
Number of locations
6
Area served
California and Georgia
Websitewww.bruxie.com

Bruxie is a Southern California-based fast casual restaurant chain founded in 2010. They primarily specialize in fried chicken waffle sandwiches.[1]

History

Bruxie was founded in 2010 by Dean Simon and Kelly Mullarney. They opened their first restaurant in Orange, California.[2] The restaurant earned rave reviews from diners, later becoming Yelp's second most popular restaurant in the country in 2011.[3]

In March 2014, the chain opened their first restaurant outside of Southern California in Glendale, Colorado.[4] Their Colorado restaurant would later close less than a year later in January 2015.[5]

In April 2016, the chain opened a restaurant in Las Vegas, Nevada, at entertainment complex The Park, located between casinos New York-New York and Park MGM.[6][7]

In August 2017, the chain opened their first international restaurant at Lotte World Mall in Seoul, South Korea.[8]

In 2019, Bruxie began the process of franchising by signing agreements for over 18 locations in California, Colorado, Alabama, Georgia, and Florida.[9][10] However, franchising talks have been put on-hold indefinitely due to the COVID-19 pandemic.

In March 2020, Bruxie announced the temporary closure of all of their Southern California restaurants in response to the COVID-19 pandemic.[11] The restaurant chain remained closed until October 2020, reopening their Orange and Brea locations under new ownership.[12]

Bruxie was featured in season 6 of food reality television series Man v. Food, hosted by Casey Webb, in 2017.

References

  1. ↑ Luna, Nancy (12 April 2017). "Bruxie's evolution: More fried chicken, store remodels and craft beer". Orange County Register. Retrieved 12 April 2017.
  2. ↑ "Bruxie Receives Significant Investment From Catterton Partners, The Leading Consumer-Focused Private Equity Firm". Cison PR Newswire. Retrieved 1 October 2013.
  3. ↑ Luna, Nancy (8 January 2012). "O.C. eatery is No. 2 most popular on Yelp". Orange County Register. Retrieved 8 January 2012.
  4. ↑ Luna, Nancy (19 March 2014). "Bruxie waffle shop heading to Colorado". Orange County Register. Retrieved 19 March 2014.
  5. ↑ Antonation, Mark (26 January 2015). "Bruxie Will Waffle No More in Glendale". Westword. Retrieved 26 January 2015.
  6. ↑ Jones, Jay (27 January 2016). "Las Vegas: Bruxie waffle sandwiches to open at splashy new pedestrian area called The Park". Los Angeles Times. Retrieved 27 January 2016.
  7. ↑ Stapleton, Susan (5 April 2016). "Bruxie Opens Its First Waffle House in Nevada at The Park". Eater Las Vegas. Retrieved 5 April 2016.
  8. ↑ "Bruxie Takes its Waffle Sandwiches to Korea with Location in Seoul – It's [sic] First Internationally". Branding in Asia. 18 August 2017. Retrieved 18 August 2017.
  9. ↑ "Bruxie Launches Franchise Opportunity". QSR Magazine. Retrieved 23 January 2020.
  10. ↑ "Bruxie grows chicken and waffle franchise locations in US, abroad". Fast Casual. 24 January 2020. Retrieved 24 January 2020.
  11. ↑ Metzger, Phil; Pagaran, Michelle (2 April 2020). "UPDATED: These O.C. Restaurants Have Closed Indefinitely During Coronavirus Distancing". Orange Coast Magazine.
  12. ↑ Valdespino, Anne (22 September 2020). "Bruxie is back in Old Towne Orange; Brea will return Wednesday, Oct. 7". Orange County Register. Retrieved 22 September 2020.
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