C2 Montréal
StatusActive
GenreBusiness conference
FrequencyAnnually
Location(s)Montreal
CountryCanada
Years active9 years
Inaugurated22–25 May 2012 (Montreal)
FoundersJean-François Bouchard, Daniel Lamarre
Most recent22–24 May 2019
Next event26-28 September 2022 - C2 Online
Attendance7,500 (2019)
LeaderJacques-André Dupont
Organized byC2 International
Websitec2montreal.com

C2 Montréal is a nonprofit organization which holds an annual 3-day international conference in Montreal, Quebec. Its intention is to stimulate the economy in the province of Quebec by facilitating collaboration and networking within the business and creative communities. The conference was conceived by the Montreal-based creative agency Sid Lee in partnership with Cirque du Soleil and has been held every year in May since 2012.[1] C2 Montréal is subsidized by profits generated by C2 International Inc.[2]

Conference

Intended to represent an "intersection of commerce and creativity"[3] (the "Cs" of C2), C2 Montréal was founded in 2012 by Jean-François Bouchard from Sid Lee and Daniel Lamarre from Cirque du Soleil,[4] with Benoît Berthiaume appointed as executive producer at the time.[5] It is held every year in Montreal, Quebec in the month of May. Over 72 partners currently sponsor the conference, including Royal Bank of Canada, Cirque du Soleil, Solotech, BMW, and Facebook.[6] Formal minutes following the conference have been made available since 2015.[7]

The conference requires active participation from the attendees. Participant activities include attending speaker segments, participating in workshops, and one-on-one meetings with other participants (referred to as “Braindates”).[8] Due to the media exposure generated by the conference, attending participants are required to agree to a recording and image waiver.[9]

History

Year Theme(s) Speakers Attendees
2012 Thinking Pattern

Multi-disciplinary Thinking

Creative Spaces

Corporate Culture

Flexible Business Models

Research and Development

Success Indicators

Collective Creation

Path Dependency

Startup Mentality

Francis Ford Coppola

Marc Chapman

Patrick Pichette

Arianna Huffington

Michael Eisner

Robert Safian

Winy Maas

Daniel Lamarre

Ian Schrager

Jennifer Yuh Nelson

Robert Wong

Bertrand Cesvet

Dr. Rex Jung

Carl Bass

Lotfi EL-Ghandouri

Sakchin Bessette

Jonah Lehrer

Deborah Dugan

1,500 participants[10]
2013 Connection

Inspiration

Experimentation

Celebration

Sir Richard Branson

Barry Diller

Philippe Starck

Neri Oxman

Diane von Fürstenburg

Arkadi Kuhlmann

Chris Bangle

Fred Dust

Tom Gentile

John Mackey

Tracey Bleckzinski

Blake Mycoskie

Andy Nulman

Stephan Ouaknine

Nicole Piasecki

Will Travis

Hilary Mason

Sanjay Poonen

Steve Brown

2,500 participants[11]
2014 Inspiration

Experimentation & Connection

Celebration

James Cameron

Prof. Muhammad Yunus

Tony Hsieh

Abigail Posner

Bobby Dekeyser

Stefan Sagmeister

Bjarke Ingels

Zita Cobb

Simon Berry

Esther Lee

Ray Davis

John Hardy

Denys Lapointe

Noreena Hertz

Philip Sheppard

Andrew Wilson

Jonas Tåhlin

James Murphy

Nathalie Bondil

Jonathan Becher

Kevin O'Brien

Marie Saint Pierre

Rad Hourani

Welby Altidor

Graham Douglas

Rafik Belmesk

Catherine Hoke

Princess Reema bint Bandar Al Saud

George Stromboulopoulos

4,000 participants[12]
2015 Choices Alec Baldwin

Chelsea Clinton

Andre Agassi

Carolyn Everson

Kimbal Musk

Leilani Münter

Jonathan Martin

Phyllis Lambert

David Shing

Morten Albæk

Bertrand Piccard

André Borschberg

Marika Anthony-Shaw

Terry Stuart

Adam Garone

Jane McGonigal

David Rose

Kara Medoff Barnett

Michelle Dennedy

Ayah Bdeir

Marije Vogelzang

Alex Kazaks

Joe Kiani

David Edelman

Carsten Thoma

Jordan Brown

Rangu Salgame

Robert T. Cancalosi

Sean McDonald

5,000 participants[12]
2016 The Many Massimo Bottura

Dr. Kate Darling

Suroosh Alvi

Prof. Nick Bostrom

Tim Brown

Paul Bennett

Chad Dickerson

Martha Stewart

Dr. David Suzuki

Chip Conley

A.J. Paron-Wildes

Ali Velshi

David Davies

Dr. Beth Altringer

Alex Fiancé

Hon. Bardish Chagger

Byron & Dexter Peart

Christine Renaud

David Johnston

David Manela

Diane Bérard

Doreen Lorenzo

Elke Govertsen

Emily Chang

Estelle Métayer

Esther Song

Elizabeth Plank

Elizabeth Tobey

Elora Hardy

Harley Finkelstein

Guy A. Lepage

Guy Crevier

Hicham Ratnani & Ethan Song

Hugh Evans

Jake Barton

James Cooper

James Jackson

Joanna Peña-Bickley

Joel Simkhai

Jonathan Glencross

Justin Kingsley

Kimberly Bryant

Lakshmi Pratury

Marie-France Bazzo

Marc Blanchard

Mark Brand

Dr. Maxwell Anderson

Michel Laprise

Mike Yapp

Prof. Muhammad Yunus

Nadya Hutagalung

Nanxi Liu

Nyla Rodgers

Olivier Royant

P.K. Subban

Patrik Frisk

Paul DeLong

Paul Gray

Rangu Salgame

Ricky Solorzano

Sandy Speicher

Sébastien Turbot

Stowe Boyd

Tara Hunt

Tasha McCauley

Tatiana Fraser

Thomas John Muthoot

Wanjira Mathai

William Zhou

Will Travis

6,000 participants[13]
2017 Ecosystems Steve Wozniak

Jade Raymond

Dr. Rajesh Aggarwal

Paul Allard

Navdeep Singh Bains

Assaf Biderman

Linda Boff

Jean-François Bouchard

JF Bouchard

Ben Boyd

Joel Beckerman

Prof. Yoshua Bengio

Brian Behlendorf

Dror Benshetrit

Ian Bernstein

Eric Boyko

Monika Bielskyte

Chris Burch

Leonard Brody

Richard Brown

Harout Chitilian

Kirpatrick Day

Simon Da Baene

Sukhinder Singh Cassidy

Wesley Chan

Magaly Charbonneau

Katie Emery

Nicola Farinetti

Harley Finkelstein

Cal Fussman

Jean-François Gagné

Frank Giustra

Farah Ramzan Golant

Gabriella Gómez-Mont

Erik Grab

Peter Grimaldi

Mindy Grossman

Claude Guay

Laura Henderson

Tom Herbst

Amanda Hill

Christine Jacovcic

Hon. Mélanie Joly

Dean Kamen

Brad Keywell

Tim Kring

Félix Lajeunesse & Paul Raphaël

Nathalie Le Prohon

Amy Liu

Miguel McKelvey

Dario Meli

Prof. Gautam Mukunda

Maestro Kent Nagano

Kyle Nel

Jimmy Nelson

Prof. Dava Newman

Joanna Peña-Bickley

Valérie Pisano

Howard Pyle

Dr. Naveen G. Rao

Karim Rasheed

Bob Richards

Fernando Romero

Georges St-Pierre

Daisuke Sakai & Takashi Kudo

Gary J. Shapiro

Michael Slaby

Sean Stanleigh

Dr. Michelle Thaller

Angela Tran Kingyens

Neilson Vignola

Lauren Wesley Wilson

Christian Yaccarini

Prof. Muhammad Yunus

Randi Zuckerberg

6,000 participants[14]
2018 Transformative Collisions Snoop Dogg

Chelsea Manning

Noelle Acheson

Dr. Foteini Agrafioti

Suroosh Alvi

Hon. Dominique Anglade

Dan Ariely

Bertrand Badré

Katie Bardaro

Sébastien Bazin

Rev. Dr. Christopher Benek

Sakchin Bessette

His Excellency Omar Bin Sultan Olama

Alex Bodman

Jean-François Bouchard

Diane Brady

Brian Braiker

Mark Brand

Edward Burtynsky

Emma Carrasco

Stephanie Carrulo

Bertrand Cesvet

Buffy Childerhose

Ted Chung

Alexa Clay

Louis-Yves Cloutier

Kim Cope

Frank Cooper III

Jim Coulter

Her Excellency Hon. Linda Dessau AC

Ryan Detert

Dr. Sylvia Earle

Robert Elliott

Annalisa Enrile

Harley Finkelstein

Jean-Martin Fortier

Daniel Franklin

Ping Fu

Jean-François Gagné

Luca Gamberini

Erik Gatenholm

Timnit Gebru

Alan Gertner

Suzanne Gibbs Howard

Lex Gill

Françoise Girard

Anna Gong

Adam Greenblatt

Sophie Grégoire Trudeau

Kelsey Halling

Charles Hamelin

François Hamelin

Arlan Hamilton

Kyle J.J. Kemper

Hon. Mélanie Joly

David Jones

Dennis Kastrup

Tunde Kehinde

Justin Kingsley

Tom Klein

Tim Kobe

Normand Laprise

Jessica Lauretti

Shira Lazar

Dominique Leclerc

Eamon Leonard

Bruce Linton

Andrew Lufty

Arwa Mahdawi

Heather Mann

Dr. Carl Marci

Bentley Meeker

Philippe Meunier

Christofer Mowry

Sean Mullin

Jessica Neal

Jimmy Nelson

Anna Neistat

Craig Nevill-Manning

Andy Nulman

Jowan Österlund

Her Excellency the Right Hon. Julie Payette

Marie-Joëlle Parent

Dr. Joëlle Pineau

Elizabeth Plank

Valérie Plante

Jean Raby

Dr. Noah Raford

Holly Ransom

Guto Requena

Andrew Revkin

Katerine-Lune Rollet

Michael Sabia

Colombe Saint-Pierre

Richard St-Pierre

Martine St-Victor

Beth Schechter

Siim Sikkut

Craig Silverman

Jordan Soles

John Stackhouse

Sean Stanleigh

Christine Sunu

Dr. Robert Sutor

Dawn Taketa Riordan

Skylar Tibbits

Ciara Trinidad

Illiana Oris Valiente

Stephanie van der Wiel

Corrine Vezzoni

Austin Wang

Freya Williams

John Winter Russell

Lauren Yoshiko Terry

Dave Zaboski

6,500 participants[15]
2019 Tomorrow Angela Ahrendts

Dr. Foteini Agrafioti

Alexandre Amancio

Anousheh Ansari

Daniel Arsham

Samarth Athreya

Cam Battley

Conn Bertish

Carolina Bessega

BINA48

Michael Birkin

Marc Blanchard

Daniela Bohlinger

JF Bouchard

Laura Bourbeau

Tom Brunet and Yoan Prat

Jessica Brillhart

Bertrand Cesvet

Jason Chen

Sarah Cooper

Jacomo Corbo

Hope Cowan

David Cox

Gordon Cox

Jon C. Flint

Ian Daly

Dax Dasilva

Isabelle Depatie

Stephanie Dinkins

Pedro Domingos

Rena Effendi

Emily Eisen

Layla El Asri

Steve Ellis

Ian Ernzer

Ayaan Esmail

Lady Lynn Forester de Rothschild

Dominique Fularski

Dr. Pauline Gagnon

Mitch Garber

Piera Luisa Gelardi

Sabrina Geremia

Isabella Grandic

Katherine Graham

Sophie Grégoire Trudeau

Loren Grush

Kate Heartfield

Dr. Brent Hecht

Nicole Jacek

Lisa Jackson

Sarah Jenna

Michael Jung

Prof. David Keith

Guy Laliberté

Daniel Lamarre

Pierre Laramée

Shira Lazar

Spike Lee

Génifère Legrand

Jean-François Lépine

Lisa Lindström

Selena Lu

Shagun Maheshwari

Jamie Margolin

Samaira Mehta

Charles Melcher

Estelle Métayer

Dr. Luke McKay

Rob McLaughlin

David McMillan

Debbie Millman

Angelique Mohring

Amanda Parris

Elizabeth Plank

Jane Poynter

Paul Propster

Diane Quinn

Jui Ramaprasad

Sandrine Rastello

Ruth Reader

Jacy Reese

Jenny Rooney

Daan Roosegaarde

Dr. Martine Rothblatt

Olivier Royant

Michael Sabia

Richard St-Pierre

David Saint-Jacques

Bozoma Saint John

Bekah Sirrine

Marcus Samuelsson

Dr. Justin Sanchez

Aithan Shapira

John Stackhouse

Elissa Strome

Tom Standage

Sean Stanleigh

Humza Teherany

Mark Tercek

Valentine Thomas

Alicia Tillman

Afo Verde

Manish Vora

Jameson Wetmore

will.i.am

Dave Williams

7,500 participants
2020 Resilience Gary Vaynerchuk Stephanie Harvey Malcolm Gladwell TBC

Governance

Fourteen administrators govern C2 Montréal, two of whom are representatives from the organization's cofounding partners (Sid Lee and Cirque du Soleil).[16]

Board of directors (as of 2018)

  • Jean-François Bouchard - Chairman and co-founder of Sid Lee - Chairman
  • Richard St-Pierre - President, C2 Montréal - Treasurer
  • Michel Boislard - Partner, Fasken Martineau - Secretary
  • Claudine Blondin Bronfman - Co-chair Claudine and Stephen Bronfman Family Foundation
  • Jade Raymond - Group General Manager, Electronic Arts
  • Jean Novak - President Vidéotron Business Solutions, Vidéotron
  • Luc Bernard - chief executive officer, Groupe Multi-Prêts
  • Michel Leblanc - President and chief executive officer, Board of Trade of Metropolitan Montréal
  • Myriam Achard - Director of Communications and Public Relations, Centre Phi
  • Pierre Larochelle - Vice-president, Power Corporation
  • Roger Duguay - Managing Partner, Boyden
  • Simon Olivier - Senior Vice-president, Agropur
  • Stephane Lefebvre - Chief Financial Officer, Cirque du Soleil
  • Yves Lalumière - President and chief executive officer, Tourisme Montréal
  • Richard Masse - Director of Public Health for Montreal

Leadership team (as of 2018)

  • Jacques-André Dupont - President and chief executive officer
  • Génifère Legrand - Chief Creative Officer
  • Anick Beaulieu - Vice President - Growth and Partnerships
  • Chris Cowley - Vice President - Digital Innovation and Technology
  • Julia Cyboran - Vice President - Marketing and Audience
  • Yannick Bocquet - Vice President - Production
  • Thomas Guité - Vice President - Finance
  • Martin Corbo - General Manager
  • Linda Leroy - Vice President - Talent and Culture

Funding

As a nonprofit organization, C2 Montreal receives its funding from corporate sponsors and from the Government of Canada. For its first conference in 2012, the organization received grants totalling 40% of its total budget from the federal government. In 2017, the grants had been reduced to 15% of the organization's total budget as C2 Montréal had successfully secured more significant funding from their private sponsors.[17]

The Canada Economic Development for Quebec Regions, an agency working within the Government of Canada providing assistance to Quebec-based organizations,[18] has awarded a $1.5 million non-repayable grant to C2 Montreal, with half of the amount allocated to the 2018 conference and the other half allocated to the upcoming 2019 conference.[19]

C2 International Inc.

Created in 2015, C2 International Inc. specializes in the facilitation and logistical services for international high-profile events. It is owned by the Montreal-based creative agency Sid Lee. Earnings gained by C2 International finance C2 Montréal. The for-profit company shares expenses with C2 Montréal, which includes employees. C2 International also produces the Movin' On Summit and C2 Melbourne (now cancelled).[17][20]

C2 Melbourne

C2 International was preparing for the C2 Melbourne conference, scheduled for October 2018. Arrangements for this event came to a halt upon an announcement from its creator Martin Enault, claiming health issues.[20] It would later be confirmed by current president of C2 Montréal, Richard St-Pierre, that low ticket sales and the retraction of a major partner were the cause of cessation of C2 Melbourne. Thirty employees were discharged from C2 International as a result.[21]

Criticism

Economics professors François Vaillancourt of Université de Montréal and Amine Ouazad of HEC Montréal stated that C2 Montréal's $167.5 million economic impact affirmed in a 2017 study conducted by PricewaterhouseCoopers produced "exaggerated" claims. The professors declared issues with the study, one being that C2 Montréal doesn't follow the method mandated by Tourisme Québec to calculate economic impact, and the other being that the value of the contracts between the participating Québec institutions and C2 Montréal is unknown.[17]

References

  1. "C2 Montréal: 126,1M$ in economic impact - Economic Return Increases Over Previous Year". Newswire. April 6, 2016. Retrieved 2018-11-14.
  2. Brousseau-Pouliot, Vincent (May 25, 2018). "Subventions à C2MTL: retombées importantes ou impact exagéré?". La Presse (in French). Retrieved 2018-11-14.
  3. "C2-MTL: The business of storytelling, and how to make a circus". mediaincanada.com. Retrieved 2018-11-12.
  4. "C2-MTL: faire de Montréal le "Davos de la créativité" | Vincent Brousseau-Pouliot | Économie". La Presse (in Canadian French). 2011-10-05. Retrieved 2018-11-12.
  5. "This is not business as usual: C2-MTL's first edition a success". www.newswire.ca. Retrieved 2018-11-12.
  6. Poiré, Anne-Sophie (May 25, 2018). "C2 Montréal: des activations pour engager la connectivité". Infopresse (in French). Retrieved 2018-11-14.
  7. "C2 MONTRÉAL COMMERCE + CREATIVITY 26 – 28 MAY 2015" (PDF). Cdn.coverstand.com. Retrieved 12 November 2018.
  8. Plamondon Emond, Etienne. "L'innovation sociale à C2 Montréal". Le Devoir (in French). Retrieved 2018-11-14.
  9. "Recording and image waiver - C2 Montréal". C2 Montréal. Retrieved 2018-11-12.
  10. Hinse, Geneviève (June 18, 2012). "Bilan de la première édition de C2-MTL : Événement surprenant et innovant, promesse tenue". www.newswire.ca/fr. Retrieved 14 November 2018.
  11. Ducas, Marie-Claude (May 24, 2013). "C2-MTL : un bilan, des suites". L'actualité. Retrieved 14 November 2018.
  12. 1 2 Jolicoeur, Martin (June 18, 2014). "Nouveau président chez C2MTL". Les Affaires (in French). Retrieved November 14, 2018.
  13. "C2 Montréal a accueilli 6000 participants". Le Journal de Montréal (in French). 2016-05-27. Retrieved 2018-11-14.
  14. Houdassine, Ismaël (May 27, 2017). "C2 Montréal: un bilan au-delà des attentes selon les organisateurs". www.quebec.huffingtonpost.ca. Retrieved 14 November 2018.
  15. "C2 Montréal 2018". www.economie.gouv.qc.ca (in French). May 22, 2018. Retrieved 2018-11-14.
  16. "Governance - C2 Montréal". C2 Montréal. Retrieved 2018-11-12.
  17. 1 2 3 "Subventions à C2MTL: retombées importantes ou impact exagéré? | Vincent Brousseau-Pouliot | Québec". La Presse (in Canadian French). 2018-05-25. Retrieved 2018-11-12.
  18. Regions, Government of Canada, Canada Economic Development for Quebec. "Home - Canada Economic Development for Quebec Regions". www.dec-ced.gc.ca. Retrieved 2018-11-12.{{cite web}}: CS1 maint: multiple names: authors list (link)
  19. "Financement public pour C2 Montréal | Direction Informatique". www.directioninformatique.com (in French). 28 May 2018. Retrieved 2018-11-12.
  20. 1 2 "C2 Melbourne cancelled as creator suddenly steps down | Conference News". www.conference-news.co.uk. 24 August 2018. Retrieved 2018-11-12.
  21. Orfali, Philippe. "Trente emplois en moins chez C2". Le Journal de Montréal (in Canadian French). Retrieved 2018-11-12.
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