Camella
TypeSubsidiary
IndustryReal estate
FoundedAugust 1977 (1977-08)
FounderManuel B. Villar Jr
HeadquartersWorldwide Corporate Center,
Mandaluyong, Metro Manila
,
Philippines
Key people
Manuel B. Villar Jr. (Chairman)
Manuel "Paolo" A. Villar III (Vice Chairman, President and CEO)
Cynthia Javarez (COO)
Brands
  • Camella Homes
  • Camella Manors
ParentVista Land
Websitewww.camella.com.ph

Camella Inc. also known as simply Camella, is a house and lot and condominium developer in the Philippines.[1] It is the flagship subsidiary of Vista Land, which is part of the Villar Group of Companies associated with Manny Villar.[2][3]

History

Camella was founded by Manuel B. Villar, Jr. in August 1977. Villar took out a seven-year loan from a rural bank offering low interest rates then kick-started building and selling at his first project, Camella Homes Phase 1 and 2 in Las Piñas, with 160 units initially.[4][5] The company became the pioneer for developing house and lot packages in the country when the usual practice at that time was to sell lots for future homeowners to build on. This initiated the mass housing projects through economies of scale, utilizing the cost advantages of developing a large-scale project to bring down housing prices. Camella has since become the country's largest home building company.[6][7]

Accolades

Camella has been recognized by Reader's Digest as Asia's Trusted Brand in property development from 2012 to 2017.[8][9][10][11][12][13]

In 2016, Camella's Camella Palawan resort was named as Best Housing Development by the Philippines Property Awards.[14]

References

  1. ↑ "About Camella". Camella.com.ph. Retrieved January 28, 2021.
  2. ↑ "Company Information". edge.pse.com.ph. Retrieved January 28, 2021.
  3. ↑ "Villar group sets P175-B capex for next 3 years". BusinessWorld. December 29, 2020. Retrieved January 28, 2021.
  4. ↑ Tanya T. Lara (February 3, 2010). "Cynthia Villar on Manny, the presidency & what her father taught her". Philippine Star. Retrieved January 28, 2021.
  5. ↑ "Geography". CHAINworks. Camella Homeowners Association, Inc. Retrieved 14 February 2015.
  6. ↑ "Mr. Billion How Cheap Homes Made A Filipino Rich". CNN. November 30, 2021. Retrieved January 28, 2021.
  7. ↑ "Senator Manny Villar". Senate Of The Philippines. Retrieved January 28, 2021.
  8. ↑ Zinnia B. Dela Peña (July 19, 2012). "Camella Homes bags Reader's Digest Trusted Brands Gold Award". Philippine Star. Retrieved January 28, 2021.
  9. ↑ "Camella cited by Reader's Digest". SunStar Cebu. June 3, 2013. Retrieved January 28, 2021 – via PressReader.
  10. ↑ "Camella bags Reader's Digest award anew as Asia's Trusted Brand in property dev't". Philippine Star. June 8, 2014. Retrieved January 28, 2021.
  11. ↑ "Full List of Winners of Reader's Digest Trusted Brand 2015". LionhearTV. Retrieved January 28, 2021.
  12. ↑ "Reader's Digest Trusted Brands 2016: Recognizing the consumer's choice". Adobo Magazine. July 11, 2016. Retrieved January 28, 2021.
  13. ↑ "TRUST REMAINS BIGGEST INFLUENCER". Philippine Star. March 7, 2017. Retrieved January 28, 2021.
  14. ↑ "Villar receives the Philippines' Real Estate Personality of the Year Award". Property Finds Asia. Retrieved January 28, 2021.
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