Canopy Labs
IndustryComputer software
Founded2012
FounderWojciech Gryc
Jorge Escobedo
SuccessorDrop
Headquarters
Toronto, Ontario, Canada
Websitewww.canopylabs.com

Canopy Labs is a customer analytics company headquartered in Toronto, Ontario, Canada with offices in San Francisco.[1] It was founded in 2012 and offers SaaS marketing analytics for businesses and organizations.[2][3] The company is an alumnus of the Y Combinator accelerator program.[4] Canopy Labs was acquired by Drop.[5]

History

Canopy Labs was founded in 2012 in Thornhill, Ontario by Wojciech Gryc and Jorge Escobedo.[6] Gryc is a Loran Scholar, Rhodes Scholar and former McKinsey consultant, and Escobedo is a former PhD researcher at the Perimeter Institute and University of Waterloo.[7][8]

In 2012, the company joined the Y Combinator start-up acceleration program in Silicon Valley as part of the 2012 Summer Class.[4][9] The company returned to Toronto in 2012, raising $1.5 million in seed funding from BDC Venture Capital's IT Fund, Peter Thiel's Valar Ventures, and a number of angel investors.[6][10]

In March 2015, the company announced the launch of its new Canopy Labs platform, focused on helping businesses to track and optimize customer journeys and purchase funnels.[11]

In 2018, Canopy Labs was acquired by customer loyalty company Drop Technologies.[12]

References

  1. ↑ Parmar, Neil. "Startups Mine 'Big Data' Too". Entrepreneur.com. Retrieved May 1, 2014.
  2. ↑ Ha, Anthony. Y Combinator-Backed Canopy Labs Unveils A Self-Serve Approach To Customer Modeling TechCrunch. August 7, 2012.
  3. ↑ Techvibes. Canadian Startup Canopy Labs Reaches Milestone, Launches New Website Techvibes. May 31, 2013.
  4. 1 2 Taylor, Colleen (August 21, 2012). "Y Combinator S12 Demo Day". TechCrunch.
  5. ↑ Golang, Jessica (November 15, 2018). "Drop acquires predictive analytics company Canopy Labs". Betakit.
  6. 1 2 Acharya-Tom Yew, Madhavi. Thornhill start-up Canopy Labs raises $1.5 million in venture capital funding The Toronto Star. December 12, 2012.
  7. ↑ Dobby, Christine. Startup Roundup: Canopy Labs raises $1.5M, CN Tower elevator pitches and Ottawa’s new incubator Financial Post. December 14, 2012.
  8. ↑ Tossell, Ivor. Want to keep tabs on your customers? Big Data can help The Globe and Mail. April 9, 2012.
  9. ↑ Lorinc, John. "Big Data for the Little Guys". UTSC Commons. Retrieved Apr 24, 2014.
  10. ↑ "Canopy Labs Raises $1.5M To Make Customer Analytics More Accessible – TechCrunch". techcrunch.com. Retrieved 2018-06-25.
  11. ↑ Ha, Anthony. "Canopy Labs Relaunches To Help Businesses Understand Their "Fuzzy" Customer Funnels". TechCrunch. Retrieved Mar 11, 2015.
  12. ↑ Galang, Jessica (November 15, 2018). "Drop Acquires Predictive Analytics Company Canopy Labs". Betakit. Retrieved August 26, 2021.


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