Juan Valdez as portrayed by Carlos Sánchez

Carlos José Sánchez Jaramillo (1935 – December 29, 2018) was a Colombian actor who portrayed Juan Valdez for over thirty years, from 1969 to 2006.[1] He was originally a coffee farmer from Antioquia, Colombia. He was an artist in Medellín, Colombia.

He was born in Fredonia, Colombia, in 1935 and studied at the University of Antioquia before becoming a painter. He died on December 29, 2018, in Medellín, at the age of 83.[2]

Juan Valdez is a fictional character that has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1959, representing the Colombian coffee farmer. He typically appears alongside his mule Conchita, carrying sacks of harvested coffee beans. He has become an icon for Colombia as well as coffee in general.

References

  1. Juanvaldez.com Archived October 17, 2008, at the Wayback Machine. In 1969, Carlos Sánchez of Medellín, Colombia, was chosen to replace José F. Duval, a New York-based actor, who had until then portrayed Juan Valdez. Mr. Sánchez has been Juan ever since.
  2. Slotnik, Daniel E. (January 9, 2019). "Carlos Sánchez, 83, Dies; Embodied Colombian Coffee as Juan Valdez". Retrieved February 24, 2019 via NYTimes.com.


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