Carole MacGillvray[1]
Born
Carole Ann Bienkowski

1937
Boston, Massachusetts, U.S.
NationalityAmerican
Years activeLate 1970s–mid-1990s[2][3]
Employers

Carole MacGillvray Rappeport[1] was an employee of the General Mills Toy Group. As early as 1978, she was associate vice-president of Hasbro's toy marketing unit;[2] in the early 1980s, she served as vice-president of U.S. marketing at General Mills' CPG (Consumer Products Group) division.[4] In February 1984, she became president of General Mills' M.A.D. (Marketing and Design) service, replacing Bernard Loomis.[5][6] In the mid-1990s, she ran a toy consulting company in Santa Barbara, California.[3]

MacGillvray was a boss to fellow General Mills/Kenner staffer Paul Pressler.[1] Both were executive producers for 1985's The Care Bears Movie, produced by Canada's Nelvana studio.[7] Before its completion, MacGillvray's search for a distributor led to rejections from major U.S. studios; The Samuel Goldwyn Company, an independent outfit, eventually acquired the film for U.S. release.[8][9]

Personal life

MacGillvray was born Carole Ann Bienkowski in Boston in 1937 to Adam and Eleanor Bienkowski.[10][11][12]

In 1961, she married Edward A. Locklin.[13]

References

  1. 1 2 3 4 Zeider, Sue (September 26, 2002). "Newsmaker: 'Idea' man Pressler tapped for Gap helm". Reuters.
  2. 1 2 3 "Who's What Where". The Boston Globe. May 14, 1978. p. 55. Hasbro Industries Inc., Pawtucket: Carole MacGillvray of Warwick, associate vice president marketing for its Rhode Island toy division...
  3. 1 2 Woodyard, Chris (November 20, 1994). "After a Successful Stint at Disney Stores, Paul Pressler Is Becoming ... : The New Mayor of Disneyland". Los Angeles Times. p. 3. Retrieved September 5, 2011.
  4. 1 2 Salmans, Sandra (February 10, 1981). "Little Miss Was Born to Sell". The New York Times. p. D1. Retrieved September 5, 2011.
  5. 1 2 Dougherty, Philip H. (February 16, 1984). "Advertising; People". The New York Times. Retrieved September 5, 2011.
  6. 1 2 Salmans, Sandra (February 14, 1985). "New Yorkers & Co.; A Grown-up's Winning Touch in Toys (Usually)". The New York Times. p. D1. Retrieved September 5, 2011.
  7. ↑ Selznick, Arna (director) (1985). The Care Bears Movie (Animated film). The Samuel Goldwyn Company (distributor) / Nelvana Limited / American Greetings / CPG Products Corp.
  8. ↑ Sharkey, Betsy (April 22, 1985). "Selling the Whole Family on Film That Cares-a-Lot". Adweek. A/S/M Communications, Inc. Creative Solutions.
  9. ↑ Salamon, Julie (April 16, 1985). "At the Movies: Care Bears Hit It Big, Onscreen and Off". The Wall Street Journal. p. 32 (W)/28 (E).
  10. ↑ "Obituary for Eleanor Bienkowski". The Boston Globe. 27 November 1994. Retrieved 27 January 2023.
  11. ↑ "Obituary for Adam Bienkowski". The Boston Globe. 6 January 1984. Retrieved 27 January 2023.
  12. ↑ "Massachusetts, U.S., Birth Index, 1860-1970". Ancestry. Retrieved 27 January 2023.
  13. ↑ "Mr Locklin and Bride Will Live in Squantum". The Boston Globe. 20 August 1961. Retrieved 27 January 2023.
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