Chloé
TypeSubsidiary of Richemont
IndustryFashion
Founded1952 (1952)
FoundersGaby Aghion
Jacques Lenoir
Headquarters
Paris
,
France
Key people
Gabriela Hearst,[1] Previous creative director, Karl Lagerfeld
Websitechloe.com
Hong Kong

Chloé (French pronunciation: [klɔe]) is a French luxury fashion house founded in 1952 by Gaby Aghion. During the next year of 1953 Aghion joined forces with Jacques Lenoir,[2] formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé. Its headquarters are located in Paris. The house is owned by luxury brands holding company Richemont Group. Chloé has been worn by many celebrities, including Marion Cotillard, Sienna Miller, Madonna, January Jones, Maggie Gyllenhaal, Kirsten Dunst, Cameron Diaz, Emma Stone, Clémence Poésy and Katie Holmes.[3] The brand is characterized by a youthful and bohemian aesthetic, and has produced several successful fragrances. As of October 2023, Chemena Kamali is its creative director.[4]

History

Chloé was founded in 1952 by Egyptian-born Gaby Aghion, who sought to offer luxury prêt-à-porter (ready-to-wear)—a concept new at that time.[5] Gaby Aghion and her partner Jacques Lenoir continued to run the house until 1985, when Chloé was bought by Alfred Dunhill Ltd. (now part of Richemont).

Locations

Chloé's headquarters are located at Avenue Percier, 8th arrondissement of Paris. The regional offices are in New York, Tokyo, Shanghai, Hong Kong and Dubai.

Chloé has boutiques in Toronto, Bal Harbour, Costa Mesa, Las Vegas, New York City, Beijing (2), Sydney, Shanghai (2), Shenzhen, Hong Kong (2), Singapore, Kaohsiung, Taipei (3), Bangkok, Bandung, Paris, Munich, Porto Cervo, Moscow (2), Marbella, Istanbul, London, Tokyo (2), Nagoya, Salmiya, Beirut, Doha, Seoul, Zurich, Dubai (2) and Kuwait.

Timeline

  • 1952: Chloé is founded by Gaby Aghion, a Parisian of Egyptian-Jewish origin. She and her partner, Jacques Lenoir, were among the first to become aware of the rising demand for collections that could merge the strict requirements of haute couture and those of ready-to-wear.
  • 1956: The first collection is introduced at Café de Flore, one of their favorite cafes and the meeting place of artists in Paris. The collection was designed by Gaby Aghion and made by a first assistant at Lelong. Gaby Aghion and Jacques Lenoir start hiring young talented designers, who would eventually make a name of their own: Christiana Bailly, Michèle Rosier, Maxime de la Falaise, Graziella Fontana, Tan Giudicelli, Guy Paulin, Carlos Rodriguez.
  • 1966: Karl Lagerfeld is the main designer and Chloé becomes one of the symbolic brands of the 1970s. Among its customers : Jackie Kennedy, Brigitte Bardot, Maria Callas and Grace Kelly.
  • 1971: The first Chloé boutique opens at the 3 rue Gribeauval in Paris.
  • 1985: The company is acquired by the Richemont group.
  • 1980s: Chloé keeps working with promising and eventually famous artistic directors: Martine Sitbon in 1988, Karl Lagerfeld in 1992.
  • 1997: Stella McCartney brings in a new direction, feminine, romantic and impertinent.
  • 2001: Phoebe Philo adds a personal and sensual touch. Kirsten Dunst, Natalie Portman, and Lou Doillon become customers.
  • 2002: Chloé launches a line of bags, small leather goods and shoes.
  • 2008: After close collaboration with the brand for the launch of the fragrance, Hannah MacGibbon is named artistic director.
  • 2009: MacGibbon introduces her first collection in March at the Spring-Summer 2009 runway. She cited the fashion illustrations of Antonio Lopez as an inspiration.[6] American actress, former model and fashion designer Chloë Sevigny becomes a spokesperson for the company.
  • 2010: Geoffroy de la Bourdonnaye becomes CEO and chairman Ralph Toledano
  • 2011: MacGibbon is replaced by former Pringle of Scotland Designer Clare Waight Keller.
  • 2012: Chloé starts sponsorship of the annual Prix Chloé at the Festival de Mode de Hyères
  • 2017: Clare Waight Keller is replaced by Natacha Ramsay-Levi as creative director of Chloé
  • 2020: Natacha Ramsay-Levi announces she will leave Chloé in December 2020, with Gabriela Hearst announced as her replacement
  • 2023: Chloé collaborates with Angelina Jolie's newly launched fashion brand, Atelier Jolie
  • 2023: Gabriela Hearst leaves Chloé and is replaced by Chemena Kamali in October

References

  1. ↑ Nicole Phelps (7 December 2020). "Gabriela Hearst Named Creative Director of Chloé". Vogue. Retrieved 9 May 2021.
  2. ↑ "Chloé - Biographies Archived 7 April 2016 at the Wayback Machine." retrieved 13 August 2014.
  3. ↑ Chloé Offices Retrieved on 23 August 2009.
  4. ↑ Chemena Kamali appointed creative director at French fashion house Chloe Reuters, October 9, 2023
  5. ↑ Mower, Sarah (2013). Chloe: Attitudes. Rizzoli Intl Pubns. ISBN 978-0847838523.
  6. ↑ Mower, Sarah (11 March 2009), "Chloé Fall 2009 Ready-to-Wear Collection", Style.com, retrieved 11 February 2010

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