Choke
EP by
Poppy
ReleasedJune 28, 2019 (2019-06-28)
Recorded2018-2019
Genre
Length16:50
Label
Producer
  • Titantic Sinclair
  • Chris Greatti
  • Zakk Cervini
Poppy chronology
Am I a Girl?
(2018)		 Choke
(2019)		 I Disagree
(2020)
Singles from Choke
  1. "Voicemail"
    Released: January 31, 2019
  2. "Scary Mask"
    Released: May 29, 2019
  3. "Choke"
    Released: June 19, 2019

Choke is the second extended play (EP) by American singer-songwriter Poppy. It was released on June 28, 2019, via I'm Poppy Records and Mad Decent as her final release under the label.[2] Containing influence from various different genres, the EP has often been labeled as genre-blending.[3]

In support of the EP, Poppy embarked on the co-headlining Threesome Tour in 2019 alongside Bring Me the Horizon and Sleeping with Sirens.[4]

Background

Poppy began using metal influences on her 2018 album Am I a Girl?. Notably, "X", the final song from the album.[5] Poppy initially created the song "Voicemail" as a follow-up to "X", before eventually amalgamating enough material for a full extended play.[1] Poppy said "Voicemail" was chosen to be the lead single to bridge "X" to Choke because "we saw that visual [the black and white music video] so strongly that I think it needed to tell the story next." To promote the single, Poppy created a phone number where fans could leave a voicemail to her.[1]

On June 19 of the same year, the EP became available for pre-order. Simultaneously, the project's title track was released as its third single. In an interview with the music criticism site Gigwise, the singer revealed that the project was originally intended to be called Meat, after the fourth track, but she decided to abandon the idea and rename it Choke, choosing the cover where the singer is portrayed upside down with inclined legs and arms.[1]

A physical cassette release of the EP was released on July 26, 2019.[6]

On the genre change, Poppy commented "I feel that with pop music I never fit into that space as well. There wasn't exactly something that classifies me as pop other than me saying, 'this is pop music'. It wasn't something I sat down and tried to formulaically explore and figure out what a successful pop song is and I will copy that. I was going off of instinct for the first two albums, telling my story of pop the way I wanted it to be told. But I always felt with pop music if there's a room for the outsiders then I would be sitting in the hallway outside of that room. And I don't think it was something, the current state of the genre, that I could surmise trying to entertain much longer."[1]

Reception

American music blog Ones to Watch described the EP as a modern metal version of Marina and the Diamonds' Electra Heart.[3] British site Gigwise compared the chords and bass used throughout the project to Nine Inch Nails.[1]

Singles

"Voicemail" was released as the first single from the EP on January 31, 2019, alongside a black and white music video for the track.[7] The title of the single was announced in an interview with Forbes magazine on January 25, days before the song's release. Poppy told Gigwise the song was created "in a couple of hours" with collaborator Titanic Sinclair and had been inspired by "a couple of very interesting messages" which had been left on a number Poppy had invited fans to leave voicemails on.[1]

"Scary Mask" was released as the EP's second single, featuring rock band Fever 333. The track and music video were released on May 29, 2019, after being teased through Poppy's YouTube channel.[8] Talking to Paper Magazine, Poppy said the song is about "wearing your scary mask when you feel like you don't belong" and that it was written the same day she was at the American Music Awards.[9]

"Choke" is the third and final single from the EP, also acting as the title track for the record. The song was first premiered on BBC Radio 1 on June 16, 2019, before its release to streaming platforms three days later on June 19.[2]

Track listing

Credits adapted from Apple Music.[10]

No.TitleWriter(s)Producer(s)Length
1."Choke"
Titanic Sinclair4:02
2."Voicemail"
  • Pereira
  • Mixter
Sinclair2:42
3."Scary Mask" (featuring Fever 333)
  • Pereira
  • Mixter
  • Chris Greatti
  • Stephen Harrison
  • Zakk Cervini
  • Greatti
  • Cervini
3:02
4."Meat"
  • Pereira
  • Mixter
  • Simon Wilcox
Sinclair3:32
5."The Holy Mountain"
  • Pereira
  • Mixter
Sinclair3:32
Total length:16:50

References

  1. 1 2 3 4 5 6 7 "Poppy's track by track guide to new EP Choke | Gigwise". www.gigwise.com. Retrieved 2021-04-05.
  2. 1 2 "Poppy Debuts "Choke" and Reveals Track List & Pre-Order for New EP". CelebMix. 2019-06-19. Retrieved 2021-04-05.
  3. 1 2 "Ones To Watch". Ones to Watch. Retrieved 2023-07-09.
  4. ↑ Childers, Chad (August 7, 2019). "Bring Me the Horizon Announce Fall 'Threesome' Tour". Loudwire. Retrieved 2021-04-05.
  5. ↑ Cromer, Ronnie. "Heavy Metal for Hippies | "X" – Poppy". Impact 89FM | WDBM-FM. Retrieved 2023-07-09.
  6. ↑ "- Choke". Zia Records. Retrieved 2023-07-09.
  7. ↑ Benjamin, Jeff. "Poppy Shares Details On New Single 'Voicemail,' WWE Collaboration, AR Experience At Sundance & More". Forbes. Retrieved 2021-04-05.
  8. ↑ The Scary Mask is Coming, retrieved 2021-04-05
  9. ↑ "Poppy Has a New EP and Is Coming to VidCon". PAPER. 2019-05-09. Retrieved 2021-04-05.
  10. ↑ Choke - EP by Poppy, retrieved 2021-04-05
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