Cholo style, originating from Chicanos in the US, can be seen here as adopted by men from Cacos 13, a gang from the La Neza (Nezahualcoyotl) neighbourhood of Mexico City.

A cholo or chola is a member of a Chicano and Latino subculture or lifestyle associated with a particular set of dress, behavior, and worldview which originated in Los Angeles.[1] A veterano or veterana is an older member of the same subculture.[2][3][4] Other terms referring to male members of the subculture may include vato and vato loco.[5][6] Cholo was first reclaimed by Chicano youth in the 1960s and emerged as a popular identification in the late 1970s.[1][7] The subculture has historical roots in the Pachuco subculture, but today is largely equated with anti-social behavior, criminal behavior and gang activity.[8][9]

Usage of terms

Historical

Cholo was originally used to denote a racialized individual of lower socioeconomic status. It first emerged in the early 17th century as a term used by Spanish colonizers. "The children of these they call cholos. Cholo is a word from the Windward Islands; it means dog, not of the purebred variety, but of very disreputable origin; and the Spaniards use it for insult and vituperation."[10] In the latter part of the 19th century, it referred to "culturally marginal" mestizos of Native American origin,[11] being applied to "peasant mestizos as a pejorative ethnic label to distinguish the rich, the upwardly mobile, and other aspiring members ... from the working class."[7]

Clearly the origin is complex, Jose Cuellar writes in 1982:

Racial and cultural status, along with social class are reflected in the term cholo itself, which was adopted in California in the 1960s by youth following the pachuco tradition, as a label for that identity (Cuellar 1982). In 1571, Fray Alonso de Molina, in his Nahuatl vocabulary (Vocabulario en Lengua Castellana y Mexicana Y Mexicana y Castellana), defined the word xolo as slave, servant, or waiter. The Porrúa Dictionary defines cholo, as used in the Americas, as a civilized Native American or a half-breed or mestizo of a European father and Native American mother. The word has historically been used along the borderland as a derogatory term to mean lower class Mexican migrants, and in the rest of Latin America to mean an acculturating Indian or peasant.[12]

Pachucos

During the 1930s and 1940s, the Chicano look known as pachuco appeared and was associated with the zoot suit and hep cat subcultures.[13] The press at the time accused the pachucos in the U.S. of gang membership, petty criminality, and a lack of patriotism during World War II leading to the Zoot Suit Riots.[14] Continuing until the early 1970s, the typical Chicano hairstyle was a variant of the pompadour, piled high on the head and kept in place with large quantities of wet-look gel.

Reclamation

In the 1960s, the Chicano Movement turned the term cholo into a way to express Chicano pride and identity.[1][15] Since then, it has been more widely reclaimed among Latinos of mixed heritage.[6]

Style

'Eastside Playboys' Cholo style graffiti in Los Angeles.

Cholo

Cholo style is often associated with wearing some combination of a tartan, flannel, or Pendleton shirt buttoned at the top over a white T-shirt or tanktop, a hair net over short hair combed straight back or a shaved head, a bandana tied around the head and pulled down just above the eyes, reverse baseball caps, dark sunglasses, loose-fitting khaki pants (chinos) or shorts, long chains, long socks, white tennis shoes, and stylized tattoos.[8][16][17] The style has been described as both a necessity and a style of empowerment.[1] Cholo style represents a large part of cholo subculture, although it does not represent it in its totality.[5] Cholo style has been identified as combining the loose-fitting comfort of the traditional huipil and baggy draping of the zoot suit donned by the pachuco.[7]

Adopting cholo style has also been identified as a way for youths to assert their Chicano identity, especially for those who are only English-speaking. James Diego Vigil analyzes how some barrios in the United States that were predominately Spanish-speaking in the 1960s became mostly English-speaking by the 1980s. Some use cholo style to deny their anglicization or cultural assimilation as well as to separate themselves from affiliating with Mexican migrants. As stated by Vigil, "much of this interethnic friction revolves around ... competition for scarce job resources, especially between members of the depressed underclass and desperate immigrants."[11] However, it is also cultural, with "Mexicans making fun of a Chicano's inability to speak 'proper' Spanish and conversely" Chicanos and cholos sometimes using interethnic pejoratives against Mexican migrants, such as "chuntaro" and "wetback."[11]

Cholo style graffiti is a unique writing and lettering style.[18] The artist Chaz uses a calligraphic variant in his works. Retna's work is inspired by Cholo letters. This designation may also be associated with black ink tattoos, commonly involving calligraphy and art. A cholo might also stereotypically own a lowrider. Another staple of cholo fashion is long hair tied into braids as depicted by actor Danny Trejo.

The cholo/a subculture has spread to cities in the United States with large Chicano or Latino populations, including New York City. It has also been adopted as a subculture in Japan[19] and has been introduced to Mexico (such as in Nogales, Sonora, and Mexico City) in a modified form as documented in the 2015 photo documentary book Cholumbianos by Amanda Watkins.[20]

Chola

Chola style is often associated with wearing some combination of a long white T-shirt or tanktops, sometimes worn under plaid shirts, baggy jeans, flat black shoes, long hair, spiked bangs, dark or heavy eyeliner, and dark lipstick and lip liner.[1] Chola style has been identified as exhibiting "a radically criminalized femininity, situating them in the purview of official and unofficial policing as well as legal and extralegal sanctions." Chola style is perceived with less menace than cholo style, although it has been described as more directly challenging to the gendered expectations placed on women.[1]

Criminalization

Chicano/a youth who adopt a cholo or chola culture endure criminalization, with police and other institutions equating cholo style with a 'gang member'.[9] While older residents in barrios initially embraced cholas and cholos as "a larger subculture not necessarily associated with crime and violence (but rather with a youthful temporary identity), law enforcement agents, ignorant or disdainful of barrio life, labeled youth who wore clean white tennis shoes, shaved their heads, or long socks, as deviant."[8]

Gilberto Rosas describes the fashion of cholos as a style which has become criminalized–"a radically conditioned choice to be visibly and self-consciously identified with a criminalized class"[1] Because the way cholo style has been criminalized, it commonly excludes cholos from employment opportunities while opening them up to routine police harassment and arrest.[1]

In a study of cholos in a Southern California community renamed "Riverland" (to protect the confidentiality of the participants),[21] Victor Rios and Patrick Lopez-Aguado discuss how cholos are marked as "human targets" and come to understand their own perceived criminality.[9] Rios and Lopez-Aguado identify that cholos experience routine harassment and arrest by police. As stated by Rios and Lopez-Aguado, cholos remain "steadfast in their stylistic stance because their visible opposition appeared to be the entire point," as it is "intentionally oppositional to the mainstream." Cholos are aware that their style will not grant them social mobility and often maintain their style after having been rejected by multiple institutions, including "family, schools, police, and the labor market." Rios and Lopez-Aguado explain:

Nonetheless, the feeling of dignity and affirmation often outweighed the punitive consequences meted out by the state... Conscious of the few opportunities to find legitimate career paths, Latino youth adopted appearances they knew would block them from the low-level service positions they were expected to fill. They tapped into racist fears of their inherent criminality to create a public impression that would counter the image of the submissive, stigmatized servant. In a racialized, hyperexploited service economy, these youths deliberately put themselves out of service to retain their dignity.[9]

Media

Film

Games

  • In the video game Grand Theft Auto: Vice City Stories, there is a street gang called the Cholos who resemble the stereotypical gangster image of a Cholo.[22]
  • In the video game Grand Theft Auto: San Andreas, there are two gangs called the Aztecas and Vagos. One of the supporting characters, Cesar Vialpando, is a member of the Aztecas and serves as a friend to the main character Carl "CJ" Johnson.
  • In the video game Grand Theft Auto V, several Latino street gangs are depicted, including the Vagos, Aztecas, and the Marabunta Grande.

Literature

  • The Adventures of Chico Loco, a comic strip created by David Gonzalez popular in the late 1990s and early 2000s led to the production of toys known as "Homies," which have become collectibles across the world and have inspired numerous imitations. The Los Angeles Police Department stated that the toys promoted "gang life."[6]

Music

Television

  • In Mayans M.C., the motorcycles owned by EZ and Angel Reyes are refereed to as "cholos chops" by two members of a hostile club.
  • The show This Fool takes a comedic look on cholo life experiences, culture, and lifestyle.[26]

See also

References

  1. 1 2 3 4 5 6 7 8 9 Rosas, Gilberto (2012). Barrio Libre: Criminalizing States and Delinquent Refusals of the New Frontier. Duke University Press. pp. 80–88. ISBN 9780822352372.
  2. ↑ Diego Vigil, James (Spring 1983). "Chicano Gangs: One Response To Mexican Urban Adaptation In The Los Angeles Area". Urban Anthropology. 12 (1): 45–75. JSTOR 40552988.
  3. ↑ Gómez-Peña, Guillermo; Taccone, Tony (2003). Culture Clash in America. Theatre Communications Group. p. 144. ISBN 9781559362160.
  4. ↑ Christof, Tag (August 15, 2019). "Cruising low and slow: The 'Lowrider Capital of the World' is seeing a rolling revival—thanks to local pride, pageantry, and hydraulics". Roadtrippers. Retrieved June 29, 2020.
  5. 1 2 Diego Vigil, James (2010). Barrio Gangs: Street Life and Identity in Southern California. University of Texas Press. pp. 40–42, 113. ISBN 9780292786776.
  6. 1 2 3 4 "13 Things You Should Know About Cholo Culture". we are mitú. November 7, 2018.
  7. 1 2 3 Chavez Candelaria, Cordelia. Encyclopedia of Latino Popular Culture: Volume 1. pp. 160, 266.
  8. 1 2 3 Plascencia-Castillo, José S. (2019). Gringo Injustice: Insider Perspectives on Police, Gangs, and Law. Routledge. pp. 154–69. ISBN 9780367276065.
  9. 1 2 3 4 Rios, Victor M.; Diego Vigil, James; Patrick, Lopez-Aguado (2017). Human Targets: Schools, Police, and the Criminalization of Latino Youth. University of Chicago Press. pp. 75–85. ISBN 9780226090993.
  10. ↑ de la Vega, Garcilaso, Inca (1609). Los Comentarios Reales de los Incas. pp. ME.{{cite book}}: CS1 maint: multiple names: authors list (link)
  11. 1 2 3 Vigil, James Diego (1988). Barrio Gangs: Street Life and Identity in Southern California. Austin: University of Texas Press. ISBN 0-292-71119-0.
  12. ↑ Cuellar, J. (September 21, 1982). The Rise and Spread of Cholismo as a Border Youth Subculture. Southwest Border Regional Conference's Third Annual Binational Border Governors' Conference, Tijuana, Baja California, Mexico: Unpublished manuscript.
  13. ↑ LA Almanac
  14. ↑ Zoot suit riots media Archived March 4, 2016, at the Wayback Machine
  15. ↑ Alexandra de F. Szoenyi, V. (January 17, 2020). "Cholo: 23 Facts About the History of the Word". Hip Latina. Retrieved June 23, 2020.
  16. 1 2 Mayorga, Luanne (2014). Cholo Style. Rowman & Littlefield. pp. 81–82. ISBN 9780759121508.
  17. ↑ Luis Aldama, Frederick (2013). "Glossary". The Routledge Concise History of Latino/a Literature. Routledge. ISBN 9780415667876.
  18. ↑ Chastanet, François (2009). Cholo writing : Latino gang graffiti in Los Angeles. Dokument Press. ISBN 978-91-85639-21-2. OCLC 318421538.
  19. ↑ "LOOK: Japanese 'Cholos' Embrace Lowriders And Chicano Fashion". HuffPost. September 11, 2012. Retrieved September 23, 2021.
  20. ↑ Watkins, Amanda (2014). Cholombianos. Trilce Ediciones. ISBN 978-607-7663-64-5. OCLC 880356978.
  21. ↑ Rios, Victor M. (2017). Human Targets: Schools, Police, and the Criminalization of Latino Youth. University of Chicago Press. p. 14. ISBN 9780226091044.
  22. ↑ Beale, Lewis (August 6, 2006). "The young stars of an award-winning new film reflect on their Mexican roots". USA Weekend.com. Archived from the original on January 5, 2013. Retrieved January 11, 2009.
  23. ↑ "Cholo goth". San Diego Reader. November 6, 2013. Retrieved May 30, 2014.
  24. ↑ Lisa Derrick (March 25, 2014). "Prayers: Cholo Goth Is 'Ready to Bleed' and to Rock | Lisa Derrick". Huffingtonpost.com. Retrieved May 30, 2014.
  25. 1 2 Vineyard, Jennifer (July 12, 2006). "Black Eyed Peas' Fergie Gets Rough And Regal In First Video From Solo LP – Music, Celebrity, Artist News". MTV. Retrieved January 16, 2012.
  26. ↑ Martinez, Kiko (October 4, 2022). "New Hulu series 'This Fool' takes comedic look at Cholo lifestyle". mySA. Retrieved January 28, 2023.
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