Christa Pitts is an American entrepreneur,[1] living in Atlanta, Georgia.[2][3][4]

Early life & Professional career

In 2001, Christa's career started as a program host for QVC.[5][6]

In order to start CCA&B, LLC dba The Lumistella Company, Christa Pitts left QVC by the end of 2005[7][8] to team up with her mother and twin sister to share their beloved family Christmas tradition with the world through their book[9][10]The Elf on the Shelf: A Christmas Tradition.[11][12][13]

She is the co-founder[14][15] and co-CEO of The Lumistella Company.[16][17]

Christa was named the 2023 Southeast Ernst and Young Entrepreneur Of The Year.[1]

References

  1. 1 2 Patterson, Madison (2023-07-13). "The Lumistella Company CEOs Named Southeast Entrepreneurs of The Year". The Toy Book. Retrieved 2023-11-09.
  2. ↑ "Elf on the Shelf owner plots future with rebrand". Retrieved 2023-11-09.
  3. ↑ "What's the Elf on the Shelf story? Here's how the beloved Christmas tradition originated". Yahoo News. 2022-12-13. Retrieved 2023-11-09.
  4. ↑ Kavilanz, Parija (2021-11-06). "The Elf was a lot harder to get on your Shelf this year | CNN Business". CNN. Retrieved 2023-11-09.
  5. ↑ "'Elf on the Shelf': How the brand evolved over 17 years". FOX Business. 2022-11-25. Retrieved 2023-11-09.
  6. ↑ O’Brien, Kyle (2021-12-06). "Christa Pitts Turned a Holiday Tradition Into a Juggernaut". www.adweek.com. Retrieved 2023-11-09.
  7. ↑ Herzog, Kenny (2021-12-15). "How 'The Elf on the Shelf' Conquered Critics and Remade Christmas Commerce". Entrepreneur. Retrieved 2023-11-09.
  8. ↑ "It's a Christmas tradition now known around the world – and it all started here in metro Atlanta". WSB-TV Channel 2 - Atlanta. 2023-12-03. Retrieved 2023-12-20.
  9. ↑ "Meet the Mother-Daughter Duo Who Wrote "The Elf on the Shelf"". Good Housekeeping. 2016-12-01. Retrieved 2023-11-09.
  10. ↑ "MSN". www.msn.com. Retrieved 2023-12-20.
  11. ↑ "Insider Q&A: Elf On Shelf Co-CEO Christa Pitts". AP News. 2021-12-14. Retrieved 2023-11-09.
  12. ↑ Belvedere, Matthew J. (2016-03-15). "Elf on the Shelf's success secret: Ignore haters". CNBC. Retrieved 2023-11-09.
  13. ↑ Herzog, Kenny (2021-12-15). "How 'The Elf on the Shelf' Conquered Critics and Remade Christmas Commerce". Entrepreneur. Retrieved 2023-11-09.
  14. ↑ "Lumistella and The Frozen Farmer partner to launch new frozen treat". FoodBev Media. 2023-10-11. Retrieved 2023-11-09.
  15. ↑ "How Extremely Seasonal Businesses Can Stay Profitable and Thrive All Year Round".
  16. ↑ Murray, Taayoo. "I started the Elf on the Shelf with my mom and sister. We self-published a book and took on credit-card debt to turn our family tradition into a business". Business Insider. Retrieved 2023-11-09.
  17. ↑ "How the Elf on the Shelf Took Over Christmas". Bloomberg.com. 2023-12-20. Retrieved 2023-12-21.


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