Christine Moorman | |
|---|---|
| Nationality | American |
| Title | T. Austin Finch Professor, Sr. |
| Academic background | |
| Education | University of Pittsburgh |
| Thesis | The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988) |
| Doctoral advisor | Gerald Zaltman C. Whan Park |
| Academic work | |
| Discipline | Marketing |
| Institutions | Duke University University of Wisconsin, Madison |
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy,[1][2][3] marketing organization[4] and marketing research.[5][6] She is a Fellow of the American Marketing Association[7] and has served as the Editor-in-Chief of the Journal of Marketing.[8] She is the Founder and Director of The CMO Survey.
Books
- Aaker, David A. and Christine Moorman (2023), Strategic Market Management, 12th Edition. Wiley.[9]
- Moorman, Christine and George S. Day (2010), Strategy from the Outside In: Profiting from Customer Value. McGraw Hill.[10]
- Moorman, Christine and Donald R. Lehmann (ed.) (2004), Assessing Marketing Strategy Performance. Marketing Science Institute.[11]
Selected Research Publications
- Moorman, Christine, Alina Sorescu, and Nader Tavassoli, “Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching,” Journal of Marketing Research, Forthcoming.
- Wies, Simone, Christine Moorman, and Rajesh K. Chandy (2022), “Innovation Imprinting: Why Some Firms Beat the Post-IPO Slump,” Journal of Marketing, 87 (2), 232-252.
- Moorman, Christine, and George S. Day. "Organizing for Marketing Excellence." Journal of Marketing 80, no. 6 (2016): 6–35.
- Simone Wies and Christine Moorman (2015), “Going Public: How Stock Market Listing Changes Firm Innovation Behavior,” Journal of Marketing Research, 52 (October), 694-709.
- Moorman, Christine, Simone Wies, Natalie Mizik, and Fredrika J. Spencer (2012), “Firm Innovation and the Ratchet Effect among Consumer Packaged Goods Firms,” Marketing Science, 31 (November–December), 934-951.
- Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), “Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act,” Marketing Science, 31 (September–October), 717-737.
- Moorman, Christine (1998), “Market-level Effects of Information: Competitive Responses and Consumer Dynamics,” Journal of Marketing Research, 35 (February), 82-98.
- Moorman, Christine, Rohit Deshpande, and Gerald Zaltman. "Factors Affecting Trust in Market Research Relationships." Journal of Marketing (1993): 81–101.
- Moorman, Christine, Gerald Zaltman, and Rohit Deshpande. "Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations." Journal of Marketing Research 29, no. 3 (1992): 314.
Selected Business Press Articles
- Tavassoli, Nader and Christine Moorman (2023), “The End of Averages for Marketing Budgets,” MIT Sloan Management Review, November 16.
- Moorman, Christine, Jana Soli, and Michelle Seals (2023), “How the Pandemic Changed Marketing Channels,” Harvard Business Review, August 1.
- Moorman, Christine and Katie Hinkfuss (2023), “Managing the Cultural Pitfalls of Hybrid Work,", MIT Sloan Management Review, May 2.
- Moorman, Christine, Jana Soli, and Dennis Cardoso (2022), “Closing the Gap Between Digital Marketing Spending and Performance,” Harvard Business Review, July 29.
Honors and Awards
- Academic Fellow (2023), British Academy [12]
- William L. Wilkie “Marketing for a Better World” Award (2022)
- Gilbert Churchill Award for Lifetime Contributions to Marketing Research (2022) [13]
- Irwin-McGraw Hill Distinguished Marketing Educator (2018), American Marketing Association.[14]
- Fellow (2017), American Marketing Association
Advisory Boards
- Academic Fellow, Marketing Science Institute[15]
- Board Member, AiMark Foundation The Netherlands [16]
References
- ↑ "Marketers Keep Spending on Social Despite Lack of Results". Ad Age. 2016-02-17. Retrieved 2021-01-20.
- ↑ Ariker, Matt; Diaz, Alejandro; Moorman, Christine; Westover, Mike (2017-11-30). "Quantifying the Impact of Marketing Analytics". Harvard Business Review. Retrieved 2021-01-20.
- ↑ Christine Moorman. "Hiring A Marketer? Join The Crowd!". Forbes.com. Retrieved 2021-01-20.
- ↑ Christine Moorman. "Why You Should Build A Digital Marketing Organization". Forbes.com. Retrieved 2021-01-20.
- ↑ Seetharaman, Deepa; Woo, Stu (2016-10-10). "Facebook Rolls Out Workplace Chat Tool". WSJ. Retrieved 2021-01-20.
- ↑ "Christine Moorman Bio". faculty.fuqua.duke.edu.
- ↑ "The American Marketing Association Announces 2017 Fellows". Prweb.com. 2017-05-16. Retrieved 2021-01-20.
- ↑ "Christine Moorman Named New Editor of Journal of Marketing". Archived from the original on 2018-02-26. Retrieved 2018-01-23.
- ↑ "Strategic Market Management, 12th Edition | Wiley". Wiley.com. Retrieved 2024-01-09.
- ↑ "Outside the box? A timely book teaches to manage an enterprise 'outside-in' for great success". The Financial Express. 2017-08-25. Retrieved 2021-01-20.
- ↑ eds, Christine Moorman and Donald R. Lehmann (2004-08-01). Assessing Marketing Strategy Performance. Cambridge, Mass: Marketing Science Institute. ISBN 978-0-9657114-4-9.
- ↑ "Professor Christine Moorman FBA". The British Academy. Retrieved 2024-01-09.
- ↑ "Awards: Marketing Research SIG". American Marketing Association. Retrieved 2024-01-09.
- ↑ "AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award". American Marketing Association. Retrieved 2024-01-09.
- ↑ "Academic Fellows". MSI - Marketing Science Institute. Retrieved 2024-01-09.
- ↑ "Flavelle, Sir Joseph Wesley, (15 Feb. 1858–7 March 1939), Chairman, National Trust Co. Ltd; Hon. Chairman, Board of Governors, West China Union University; Member, Board of Governors, Toronto University; Member, Board of Trustees, Toronto General Hospital; Member, Board Royal Ontario Museum; Chairman, Board Ontario Research Foundation", Who Was Who, Oxford University Press, 2007-12-01, retrieved 2024-01-09
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