Chuck Surack is an American entrepreneur, businessman, philanthropist, and musician, best known as the founder of Sweetwater Sound, a leading retailer of musical instruments and professional audio equipment.[1][2]

Biography

Early life

Surack was born in Waverly, Ohio, his family later relocating to Fort Wayne, Indiana. Surack was active in the Boy Scouts,[3] and attended Wayne High School, where he played saxophone in the school's marching band. Following high school, Surack toured with a band as a saxophone player and keyboardist.[4] In 1979 Surack decided to stop touring, and returned to his hometown of Fort Wayne, where he has continued to work as a musician to the present day, playing saxophone and keyboard as part of two bands, Prime Time[5] and the Sweetwater All Stars.[6] Upon settling back in Fort Wayne in 1979, Surack created a mobile 4-track recording studio within his Volkswagen Bus.[7]

Career

Sweetwater Sound

Surack later established a recording studio in his home and named it Sweetwater Sound. In 1985, he purchased a Kurzweil K250 keyboard for use in the studio and commissioned an engineer to reverse engineer it in order to develop and use sounds of his own design, establishing Surack as an expert within the K250 community. Sweetwater Sound was eventually selling K250 sound libraries and became established as a Kurzweil K250 reseller. Being part of the small professional K250 community allowed Surack to develop relationships and work with artists such as Kenny Rogers and Stevie Wonder. Sweetwater began selling more and more pro audio equipment, and eventually Sweetwater's retail business surpassed its recording studio business.[8][9] By 2016, Sweetwater had become the largest online retailer of music instruments and equipment in the U.S.[10] Surack remains Founder and Chairman of Sweetwater Sound, with John Hopkins taking over as CEO in July 2021.[11][12]

Sweet Family of Companies

Beginning in 2010, Surack acquired and founded several other businesses, which have come to be referred to as the Sweet Family of Companies.

  • SweetCars In February 2010, Surack submitted a proposal to convert an abandoned building on Jefferson Boulevard in Fort Wayne into a luxury car dealership to the Fort Wayne Redevelopment Commission, which agreed to transfer the property to Surack in exchange for his financial commitment to improve the property in order to open and operate the dealership.[13] The car dealership, SweetCars, opened in December 2011.[14]
  • Sweet Aviation In August 2011, Surack acquired the assets of Smith Field Air Services and established Sweet Aviation, a Fort Wayne flight school.[15]
  • Longe Optical In September 2012, Surack purchased the assets of Longe Optical, a Fort Wayne-based optical business with 5 storefronts.[16]
  • Sweet Helicopters In 2012, Surack founded Indiana Helicopters, a charter helicopter service based in Goshen, Indiana, and purchased Helimotion, an aerial film production and executive charter service based in Chicago, two years later. In August 2017 Indiana Helicopters merged with Helimotion to form Sweet Helicopters.[17][18][19]
  • Aviation Specialty Insurance Surack also acquired Aviation Specialty Insurance, a company formerly known as Corporate Aviation Insurance Group (CAIG) that provides general aviation insurance services.[20][21]
  • The Enstrom Helicopter Corporation In May of 2022, Surack purchased and became the owner of Enstrom Helicopters in Menominee, MI.
  • The Clyde Theatre In 2018, Surack increased his majority ownership stake to assume full ownership of The Clyde Theatre, a Fort Wayne music venue and event center.[22]
  • The Club Room at the Clyde In 2019, he opened The Club Room at the Clyde, a restaurant adjacent to the Clyde Theatre,[23]
  • Crescendo Coffee and More In the summer of 2020, Surack opened Crescendo Coffee and More adjacent to the Club Room at the Clyde.[24]

In 2020, Surack purchased the former headquarters of Pizza Hut of Fort Wayne and improved it to create The Kaizen Center. Originally intended as a corporate event space, the facility now serves as the corporate offices for Surack Enterprises and its two subsidiary organizations: the Sweet Family of Companies and the Surack Family Foundation.[26]

Philanthropy

Surack and his wife Lisa contribute to more than 600 nonprofit organizations annually,[27] with past charitable donations to the Indiana University Jacobs School of Music,[28] Arts United of Fort Wayne,[29] the Fort Wayne Philharmonic Orchestra,[30] Easter Seals ARC of Northeast Indiana,[31] and the Voices of Unity Youth Choir.[32] Surack and his wife also established the Chuck and Lisa Surack Endowed Scholarship for Music Technology at the University of Saint Francis.[33]

In July 2021, Surack and his wife Lisa established the Surack Family Foundation, with the intention of providing grants to nonprofits in the areas of music and arts that they have historically supported, but also mental health, teenage suicide prevention, child and family welfare, and economic development in Northeast Indiana.[26]

He is currently the board chair for the Fort Wayne Philharmonic Orchestra, Global Leadership Summit & Beyond Fort Wayne,[34] and the Fort Wayne Children's Zoo[35] and holds positions on the Board of Directors of the NAMM Foundation,[36] Boys & Girls Club of Northeast Indiana,[37] and Canterbury School.

Marriage and children

Surack is married to his wife Lisa, with whom he has two stepsons and a daughter, Adderly (whose name was influenced by the name of saxophonist Cannonball Adderley).[38] He has cited his father, Jim, a chemical engineer and airplane pilot, as a major influence.[39]

Recognition

  • 1997 Ernst and Young 1997 Northern Indiana Entrepreneur Of The Year[40]
  • 2008 BCA 10 Award presented by the Business Committee of the Arts, in recognition of corporate support of the arts[41]
  • 2008 Appleseed Award presented by Representative Mark Souder in recognition of the inclusion of numerous environmentally-friendly features at Sweetwater Sound's campus[42]
  • 2009 Governor's Arts Award, presented by Indiana Governor Mitch Daniels in recognition of ongoing commitment to and support of the arts.
  • 2009 Lifetime Achievement Award awarded by the University of St. Francis School of Creative Arts for integrating electronic music instrument technologies, computers and traditional music practices into a modern art and science[43]
  • 2009 Lugar Energy Patriot awarded by Indiana Senator Dick Lugar in recognition of leadership and initiative in taking action to improve America's energy security and promoting sustainable energy production and use.[44]
  • 2012 Doctorate of Humane Letters from Indiana University
  • 2012 Doctorate of Humane Letters from the University of Saint Francis[45]
  • 2013 Inducted into the Indiana Academy by the Independent Colleges of Indiana for lifetimes of achievement and contribution to the state of Indiana[46]
  • 2014 Humanitarian of the Year Award from the American Red Cross for humanitarian contributions to the local community[47]
  • 2014 Leaders of Character Award from the Anthony Wayne Area Council of the Boy Scouts of America[48]
  • 2015 Maclyn Parker Swagger Award by Greater Fort Wayne[49]
  • 2015 Red Coat recipient from Mad Anthony Children's Foundation for recognition of accomplishments that help make Fort Wayne and the state of Indiana a better place[50]
  • 2015 Citizen of the Year from the Journal Gazette[51]
  • 2016 Lion Award by the Fort Wayne Urban League for immense community contributions and accolades[52]
  • 2017 Legends of Leadership Award from the editors of Fort Wayne Business Weekly[53]
  • 2018 awarded The Sagamore of the Wabash by Indiana Governor Eric Holcomb[54]
  • 2018 Doctorate of Humane Letters from Taylor University[55]
  • 2018 Inducted into the Indiana Boys and Girls Club Hall Of Fame[56]
  • 2019 Indiana Chamber of Commerce's 2019 Ogletree Deakins Business Leader of the Year[57]
  • 2022 Doctor of Humane Letters from Trine University

See also

References

  1. ↑ "Top 200 Music Products Retailers". The Music Trades. August 2013. p. 62.
  2. ↑ "Global Retail Snapshot". The Music Trades. May 2013. p. 67.
  3. ↑ Alkyer, Frank (December 2012). "Sweet Success" (PDF). Music Inc. Maher Publications.
  4. ↑ "Harmonic Convergence: Sweetwater's Success Empowers Others". University of Saint Francis Alumni Magazine. Fall 2012.
  5. ↑ Summers, Michael (June 2007). "Cookies, Comics, and Chords". fortwaynereader.com. Fort Wayne Reader.
  6. ↑ Blomquist, Jennifer. "Sweetwater All Stars". BusinessPeople.com. Business People. Retrieved 18 May 2017.
  7. ↑ "40 years ago, he built a recording studio in a VW bus. Today, he runs a $725 million music empire". cnn.com. Cable News Network. 20 May 2019. Retrieved 18 January 2021.
  8. ↑ Ottinger, Matt (March 2008). "Sweet Sounds of Success: Music World Takes Note of Fort Wayne Company". BizVoice. pp. 50–52.
  9. ↑ Summers, Michael (16 August 2004). "Sweetwater's 3rd annual GearFest is paradise for musicians". Fort Wayne Reader. Retrieved 20 April 2022.
  10. ↑ "Ranking The World's Top Online Retailers". Vol. 164, no. 7. The Music Trades Corporation. August 2016.
  11. ↑ "Upfront Q&A: A Conversation with Sweetwater's New CEO, John Hopkins". 13 December 2021. Retrieved 20 April 2022.
  12. ↑ "Meet our Executive Team". sweetwater.com. Sweetwater Sound, Inc. Retrieved 20 April 2022.
  13. ↑ Slater, Sherry (26 April 2010). "Love Of Cars Revs Up Titans". Fort Wayne Journal-Gazette. Retrieved 20 April 2022.
  14. ↑ Davis, Tammy (1 April 2016). "Sweet Success". businesspeople.com. Michiana Business Publications. Retrieved 20 April 2022.
  15. ↑ "Chuck Surack buys flight school". WANE 15. 18 August 2011. Retrieved 20 April 2022.
  16. ↑ "Sweetwater Sound founder buys Longe Optical". kpcnews.com. 23 September 2012. Retrieved 20 April 2022.
  17. ↑ Bundy, Brent (March 2019). "Sweet Helicopters: From a music business to successful rotary-wing charter". Professional Pilot. Retrieved 20 April 2022.
  18. ↑ "DHL Chooses Helimotion to Provide Air Delivery to Downtown Chicago from O'Hare Airport". AviationPros.com. 5 May 2015. Retrieved 20 April 2022.
  19. ↑ Fuller, S.L. (3 August 2017). "Indiana Helicopters, Helimotion Merge into Sweet Helicopters". Rotor & Wing International. Access Intelligence, LLC. Retrieved 30 March 2018.
  20. ↑ Epstein, Curt (12 November 2015). "Corporate Aviation Insurance Group Rebrands". AINonline.com. Aviation International News Publications. Retrieved 18 May 2017.
  21. ↑ "Entrepreneur Building One of the Largest Helicopter Fleets in the Midwest". VerticalMag.com. MHM Publishing. 2 March 2015. Retrieved 18 May 2017.
  22. ↑ Brown, Alex (14 June 2019). "Sweetwater Founder Takes Control of 'The Clyde'". insideindianabusiness.com. Inside Indiana Business. Retrieved 20 April 2022.
  23. ↑ Tufts, Sierra (22 March 2019). "Quimby Village breathes new life with The Club Room and Don Hall's relocation". wane.com. Nexstar Media Group, Inc. Retrieved 18 January 2021.
  24. ↑ Tufts, Sierra (29 August 2020). "Crescendo Coffee & More stops by Studio 15". wane.com. Nexstar Media Group, Inc. Retrieved 13 April 2021.
  25. ↑ O'Connor, Kate (16 May 2022). "Surack Enterprises Purchases Enstrom". AVweb. Archived from the original on 17 May 2022. Retrieved 17 May 2022.
  26. 1 2 Esquivel Long, Lisa (5 November 2021). "Post-Sweetwater, Chuck Surack moves to next chapter in his career". fwbusiness.com. KPC Media. Retrieved 20 April 2022.
  27. ↑ Wissmuller, Christian (29 January 2018). "Chuck Surack of Sweetwater Sound: 2018 Recipient of MMR's Annual Don Johnson Industry Service Award". Musical Merchandise Review. Timeless Communications. Retrieved 30 March 2018.
  28. ↑ Indiana University Jacobs School of Music Events Program, 2013
  29. ↑ "Sweetwater Founder Supports Local Arts, Music Trades, Oct 2012, p. 54
  30. ↑ Embassy Annual Report Archived March 12, 2014, at the Wayback Machine, 2012, p. 12
  31. ↑ "Suracks give $150K endowment to Easter Seals Arc", Greater Fort Wayne Business Weekly, Jun 2013
  32. ↑ Rodriguez, Rosa Salter (17 November 2015). "Voices of Unity begins $1 million fundraising campaign". The Journal Gazette. The Journal Gazette. Retrieved 7 December 2018.
  33. ↑ "Harmonic Convergence: Sweetwater's Success Empowers Others", University of Saint Francis Alumni Magazine, Fall 2012, p. 7
  34. ↑ |GLS & Beyond Board of Directors
  35. ↑ "Zoo ride comes to an end for Jim Anderson". WANE. 10 November 2020. Retrieved 3 February 2021.
  36. ↑ "NAMM Foundation Announces New Board of Directors". 21 July 2017. Retrieved 3 February 2021.
  37. ↑ [url=http://www.bgcfw.org/board |Boys & Girls Clubs of Fort Wayne - Our Board]
  38. ↑ Mitchell, Kevin M. (April 2009). "Sweetwater's Chuck Surack" (PDF). Front of House Online. Retrieved 20 April 2022.
  39. ↑ Blackburn, Bonnie (August 2013). "20 Questions: Chuck Surack". fortwaynemonthly. Fort Wayne Monthly. Archived from the original on 30 July 2014.
  40. ↑ Sweet Notes, Summer 1997
  41. ↑ BCA Top 10 Award Archived March 12, 2014, at the Wayback Machine, Mix Online, Jan 2009
  42. ↑ "Sweetwater founder gets Appleseed Award", The Journal Gazette, Jul 2008.
  43. ↑ Matt Ottinger, "Fort Wayne Businessman Honored with Lifetime Achievement Award", Indiana Chamber Business Blog, Sep 2009
  44. ↑ "Sweetwater Leader Receives Lugar Award", WANE.com, June 2009
  45. ↑ "Spring Commencement Held for USF Graduates" Archived March 12, 2014, at the Wayback Machine, University of Saint Francis Alumni Newsletter, Jun 2012
  46. ↑ "Indiana Academy Inducting Four Leaders" Archived March 12, 2014, at the Wayback Machine, Inside Indiana Business, Apr 2013
  47. ↑ "14-year-old Lauryn Jones earns Red Cross humanitarian award along with Chuck Surack of Sweetwater". Frost Illustrated. Frost Illustrated. Retrieved 30 March 2018.
  48. ↑ "Mike Eikenberry, Chuck Surack to be honored Feb 12th by local Boy Scouts", News-Sentinel, Feb 2014
  49. ↑ Caylor, Bob. "Surack honored with Swagger Award at Greater Fort Wayne meeting". News-Sentinel.com. Fort Wayne Newspapers. Retrieved 18 May 2017.
  50. ↑ Crandall, Kayla (4 August 2015). "Sweetwater Sound's Chuck Surack is Mad Anthony's Red Coat winner 2015". 21alive.com. 21Alive. Archived from the original on 10 August 2015. Retrieved 15 January 2016.
  51. ↑ "Citizen of the year: Chuck Surack". Journal Gazette. 27 December 2015. Retrieved 15 January 2016.
  52. ↑ "The Scene: 2016 Fort Wayne Urban League Gala Extravaganza". BusinessPeople.com. Michiana Business Publications. Retrieved 18 May 2017.
  53. ↑ Ferrisi, Dan (21 March 2017). "Surack Receives Legends of Leadership Award". MSRetailer.com. Testa Communications. Retrieved 18 May 2017.
  54. ↑ "Surack receives Sagamore Award". Journal Gazette. The Journal Gazette. 15 June 2018. Retrieved 7 December 2018.
  55. ↑ "Four-hundred-forty Students set to Graduate during Taylor Commencement". Taylor University. Taylor University. Retrieved 7 December 2018.
  56. ↑ Kuhn, Michael (21 September 2018). "Boys and Girls Clubs of Fort Wayne honor young men at special breakfast". wane.com. Nextstar Broadcasting, Inc. Retrieved 7 December 2018.
  57. ↑ "Chuck Surack of Fort Wayne's Sweetwater Sound named 2019 Ogletree Deakins Business Leader of the Year by Indiana chamber". FWbusiness.com. fwbusiness.com. Retrieved 18 January 2021.
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