Computer Life[1][2] was a magazine which focused on computers. The New York Times called it "an endless array of permutations that marry the term PC to some older, less-capitalized form of existence"[2] because of its coverage of "the culture of computers."[1] Amidst "hundreds of computing magazines" its focus was Generation X.[3]

History

Ziff Davis began publishing the San Francisco monthly in 1994.[1] Advertising revenues had increased by 1996, but not in proportion to "the increase in overall spending."[2] Part of this was attributed to major portions of some company's ad budgets focused on television.[2]

When it first came out, Family Life was "the largest start-up ever undertaken" by Ziff Davis. This was the era when the magazine's big brother was "No. 1 in total advertising, ahead of Forbes and Business Week."[4] By 1998 it had been renamed;[5] it was subsequently closed by Ziff Davis.

References

  1. 1 2 3 Trip Gabriel (September 4, 1994). "Gurus of Multimedia Gulch". The New York Times.
  2. 1 2 3 4 David Barboza (January 23, 1996). "Computer magazines are proliferating, but advertisers are looking elsewhere, too". The New York Times.
  3. ↑ David Hochman (June 27, 1994). "New Magazine Choices For Families With PC's". The New York Times.
  4. ↑ Laurence Zuckerman (October 23, 1995). "Is Time Right For Purchase Of Ziff-Davis?". The New York Times.
  5. ↑ Equip "Soft Spots Appear, Revenues Up 5.9% After A Stellar '97". Advertising Age. June 14, 1999.


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