Concave cake
Place of originTaiwan
Main ingredientsegg, honey, sugar, flour

Concave cake (Chinese: 凹蛋糕; pinyin: āodàngāo, half-cooked cake) became popular in Chinese society after a Taiwanese variety show introduced it. The cake filling leaks out when sliced, similar in appearance to a volcano. The traditional recipe combines egg, egg yolk, honey, white sugar and low-gluten flour. Filling flavors range from traditional honey to exotic flavors like cheese, matcha and chocolate.

Concave cake was initially considered unsuccessful due to its namesake shape. However, it caught traction in China, and the cake is now part of popular culture.

Ingredients

Concave cakes are commonly made using eggs, egg yolk, low-gluten flour, honey and a small portion of sugar.[1]

History

Concave cake is believed to have originated from Portugal during the Age of Discovery. Women who worried about their husbands and family members traveling as sailors baked concave cakes as a symbol of “sunny days” and good luck.

Between the 15th and 17th centuries, the cake was introduced to Nagasaki, a city in Japan best known for its roles in ending the Second World War.

The original variety of this cake was honey, but as its popularity grew, different flavors such as strawberry, Earl Grey and matcha emerged.[2]

Popularity

Onset

The variety show Kangxi Lai Le in Taiwan is credited with sparking the concave cake trend in April 2013 when it recommended the cake.[3] Due to the show's popularity, online searches for the term "concave cakes" rose overnight. Although the cake had previously garnered attention in Japan, the show helped increase popularity of the cakes in Taiwan and mainland China. Today, several shops in Taiwan advertise themselves as offering “authentic” concave cake.

Celebrities and television programs

Celebrities and television programs lauded the concave cake. Kangxi Lai Le introduced the cake on June 16, 2013. The host Dee Shu and Kevin Tsai recommended and praised it, creating a trend among the Taiwanese public.[4] Taiwanese comedian Na Dou once claimed that “If someone wants to eat a half-cooked cake, they will have to wait for half a year,” to represent how difficult it was to buy one.[5] Other variety shows such as Super Taste[6] also introduced this cake.

Hong Kong

This trend arrived in Hong Kong after Taiwan. The owner of a dessert shop decided to introduce this cake after reducing the sweetness and making the cake spongier in order to cater to local tastes.[7] Bakeries across the city sell this cake as they see the potential in other Asian countries.[8]

Counterfeit controversy

Some China stores were blamed for “shanzhai,” or fake cakes. In 2014, a bakery in China called Grandpa Rick was forced to shut down after it was accused of illegally claiming itself as the franchisee of a Japanese Concave Cake store called Rikuro; Grandpa Rick used its name, logo and false promotion of its history. It used egg yolks and whites out of cartons rather than fresh ones, as promoted, the company is now under investigation.[9]

References

  1. ↑ "蜂蜜凹蛋糕". www.xiachufang.com. Retrieved 2019-01-17.
  2. ↑ "【小編試吃】半熟蛋糕大解密，乘著諾亞方舟出航吧！". Walkerland窩客島 (in Chinese (Taiwan)). 26 April 2013. Retrieved 2019-01-17.
  3. ↑ "八一八《康熙来了》当中提到的美食-南北游". www.nanbeiyou.com. Retrieved 2019-01-17.
  4. ↑ 林詣翔. "康熙來了2013-4-16這種美食怎麼可能不網購！ on YouTube
  5. ↑ "消费者潮流成全球餐饮业风向标 "火山型"凹蛋糕让瑞可爷爷走俏". 29 October 2013. Archived from the original on 2 April 2015.
  6. ↑ 林詣翔. “食尚玩家 20140106 食尚委託會社 全台最強伴手禮”. Youtube. Youtube, 7 January 2014. Retrieved from https://www.youtube.com/watch?v=MVgd4azqir0
  7. ↑ "頭條日報". 頭條日報 Headline Daily (in Chinese). Retrieved 2019-01-17.
  8. ↑ "諾亞半熟蛋糕專門店". www.noahcastella.com. Retrieved 2019-01-17.
  9. ↑ "瑞可爷爷陷山寨疑云暂停加盟申请 沪工商介入调查". finance.sina.com.cn. Retrieved 2019-01-17.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.