Cosmopolitan Russia
CategoriesWomen's magazine
FrequencyMonthly
PublisherFashion Press
Founded1994 (1994)
First issueMay 1994
Final issueMarch 2022
CompanySanoma Independent Media
CountryRussia
Based inMoscow
LanguageRussian

Cosmopolitan Russia was the Russian edition of Cosmopolitan magazine. It was the first international women's magazine published in the post-Soviet period in Russia. It changed its title to The Voice Mag and ended its affiliation with Cosmopolitan magazine in March 2022 following the Russian invasion of Ukraine.[1]

History and profile

Cosmopolitan Russia was established in 1994.[2][3][4] The first issue was published in May 1994[5] and featured Cindy Crawford on the cover.[6] The founding editors were Ellen Verbeek, a Dutch journalist, and Elena Myasnikova, a Russian journalist.[7] Its headquarters was in Moscow.[4]

The magazine was part of Sanoma Independent Media, a subsidiary of Sanoma company.[8] The Independent Media was founded by Derk Sauer and was acquired by the Finnish media company SanomaWSOY in 2005.[9] Cosmopolitan Russia was published by Fashion Press[8] on a monthly basis.[3] The owners of Fashion Press were Sanoma and Hearst Shkulev Media, a subsidiary of the Hearst.[7][10] As of 2015 the editor-in-chief of the magazine which targets women was Polina Sokhranova.[11] Maya Akisheva served as its Kazakhstan editor.[7]

In June 2015 Sanoma Independent Media planned to sell the publisher of Cosmopolitan Russia, Fashion Press, to its partner Hearst Shkulev Media.[8] However, the proposal was rejected by the Russian Federal Anti-Monopoly Service.[8] In May 2022 Russian company Independent Media announced that the title would be replaced by local brands.[12]

Circulation

The first issue of the magazine sold 50,000 copies.[5] In 2005 Cosmopolitan Russia sold 1,000,000 copies and was acknowledged by the Guinness Book of Records as the magazine with the largest number of copies.[3][7] The circulation of the monthly was 1,050,000 copies in 2009.[13] Between May and October 2014 the magazine had a circulation of 800,000 copies.[14]

References

  1. ↑ Pjotr Sauer (20 May 2022). "Cosmopolitan no more: Russians feel sting of cultural and economic rift". The Guardian. Retrieved 16 August 2022.
  2. ↑ Barbara Mueller (2011). Dynamics of International Advertising: Theoretical and Practical Perspectives (2nd ed.). New York: Peter Lang. p. 248. ISBN 978-1-4331-0384-1.
  3. 1 2 3 "Cosmopolitan Print version". Independent Media. Archived from the original on 11 June 2016. Retrieved 4 June 2016.
  4. 1 2 "Cosmopolitan (Russia)". Publicitas. Archived from the original on 2 January 2017. Retrieved 4 June 2016.
  5. 1 2 George Green (28 April 2009). "Can you say 'Cosmo' in Russian". Yale Insights. Retrieved 4 June 2016.
  6. ↑ Sonni Efron (29 April 1994). "Russian Women Who Want It All Get . . . Cosmo". Los Angeles Times. Moscow. Retrieved 4 June 2016.
  7. 1 2 3 4 Wendy Sloane (2019). "Selling sex to the Russians". British Journalism Review. 30 (4): 61, 65. doi:10.1177/0956474819891936. S2CID 214226568.
  8. 1 2 3 4 "Russia blocks sale of Russian Cosmopolitan, Esquire". The Moscow Times. 16 June 2015. Retrieved 4 June 2016.
  9. ↑ Simon Kuper (10 October 2005). "Russian remodelling of a cosmopolitan theme". Financial Times. Retrieved 4 June 2016.
  10. ↑ "Sanoma sells its stake in Russia Fashion Press". Reuters. 18 December 2014. Retrieved 13 September 2022.
  11. ↑ Tess Koman (15 December 2015). "What It's Like to Edit Cosmo Russia". Cosmopolitan. Retrieved 4 June 2016.
  12. ↑ "Russian editions of Esquire, Cosmopolitan, Good Housekeeping to assume new names". TASS. 5 May 2022. Retrieved 16 August 2022.
  13. ↑ Saara Ratilainen (2010). "Family – That's an Opera: Creativity and Family Representations in the Russian Women's Magazine Krest'ianka". In Arja Rosenholm; Kaarle Nordenstreng; Elena Trubina (eds.). Russian Mass Media and Changing Values. London; New York: Routledge. p. 160. ISBN 978-1-136-93573-2.
  14. ↑ "Cosmopolitan" (PDF). GCA International. Retrieved 4 June 2016.
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