DAX is a chain of 25 beauty and variety stores in Mexico based in Tijuana, Baja California, the country's sixth largest metropolitan area. The stores are modeled along the United States model of large pharmacies such as CVS or Walgreens, selling cosmetics, beauty supplies, and a limited range of kitchen supplies, decorative accessories, small appliances and electronics. DAX states that it is targeted at women.[1] It can be characterized as a variety store, beauty store, and pharmacy.

DAX was originally launched by Dorian's,[1] a now-defunct 14-store Tijuana-based department store chain. Carlos Slim's Grupo Carso bought Dorian's Tijuana, S.A. de C.V. in 2004 (the Dorian's brand came to an end in 2009 when Carso converted the Dorian's (but not DAX) stores to Sears in 2009.[2] DAX stores are now part of Grupo Carso's retail arm, Grupo Sanborns, which also includes Sears, Sanborns, and iShopMixup stores across Mexico.

Within Grupo Sanborns, DAX is part of the Sanborns division which as of December 2020 included:[3]

DAX had been part of the "Other Formats" division, which (as of the end of 2017) consisted of 57 stores and 71,678 square meters of retail area in the following formats: [4]

  • Sanborns Café, with 23 stores with a presence in five states of Mexico
  • DAX
  • 2 Saks Fifth Avenue stores
  • Two shopping malls, Plaza Loreto and Plaza Inbursa
  • One Sears store and three Sanborns stores in Central America
  • ClaroShop e-commerce portal
  • 3 Boutiques

Coverage

DAX has geographic coverage in the following cities (CC="Centro Comercial" i.e. "shopping center"):[5]

References

  1. 1 2 "Sobre Dax". Dax (in Spanish).
  2. ↑ Reporte Anual 2009 (PDF), Grupo Carso, archived from the original (PDF) on 2013-10-19
  3. ↑ “Formatos”, Grupo Sanborns, accessed 12 January 2024
  4. ↑ 2017 annual report (English edition), Grupo Sanborns
  5. ↑ "Tiendas". Dax (in Spanish). Retrieved 12 January 2024.
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