Z Radio (DWUB)
Broadcast areaBenguet, La Union and surrounding areas
Frequency98.7 MHz
BrandingZ Radio 98.7
Programming
Language(s)Ilocano, Filipino, English
FormatContemporary MOR, OPM, Talk
Ownership
OwnerSphere Entertainment
History
First air date
November 6, 2006 (2006-11-06)
Call sign meaning
University of Baguio
Technical information
Licensing authority
NTC
Power5,000 watts
ERP10,000 watts

DWUB (98.7 FM), broadcasting as Z Radio 98.7, is a radio station owned and operated by Sphere Entertainment (formerly known as Benguet Broadcasting Corporation). The station's studio, offices and transmitter are located at the AMS Bldg., University of Baguio, Gen. Luna Rd., Baguio.[1][2][3][4][5][6]

History

Z Radio was established in November 2006 as a radio outlet of the University of Baguio. A few years later, it enhanced its programming to serve the public outside the campus. It aired talk programming in the morning and Top 40 format throughout the rest of the day. In 2019, it switched to a mass-based format, with talk programmes from early morning until sign-off.

References

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