Radyo Pilipino Cebu (DYRB)
Broadcast areaCentral Visayas and surrounding areas
Frequency540 kHz
BrandingDYRB 540 Radyo Pilipino
Programming
Language(s)Cebuano, Filipino
FormatNews, Public Affairs, Talk
NetworkRadyo Pilipino
Ownership
Owner
History
First air date
1970
Former names
Radyo Bisaya
Radyo Asenso
Call sign meaning
Radio Bisaya (former branding)
Technical information
Licensing authority
NTC
Power10,000 watts
Links
Websitewww.radyopilipino.com

DYRB (540 AM) Radyo Pilipino is a radio station owned and operated by Radyo Pilipino Corporation through its licensee Radio Audience Developers Integrated Organization (RADIO), Inc. Its studio is located at 2nd Floor, Unit #4 M. Pacubas Dr., Brgy. Mambaling, Cebu City, and its transmitter is located at Sitio Seaside Alumnos, Brgy. Basak San Nicolas, Cebu City. This station operates daily from 4:30 AM to 8:00 PM.[1][2][3][4][5]

History

DYRB was founded on January 1, 1970 with a music format. It was originally owned by Allied Broadcasting Center. In the 1980s, the station carried the branding Radio Bisaya. Back then, its studios were located at 479 C. Padilla St. In the middle of 2008, DYRB was acquired by the Radio Corporation of the Philippines and switched to a news and public service format. In 2017, the station transferred to its current location in Brgy. Mambaling. By 2020, all of RadioCorp's stations carry the Radyo Pilipino branding. In mid-2021, the station started hooked-up its programming from Radyo Pilipino Manila.

References

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