Deshnie Govender
Birth nameDeshnie Govender
Born (1985-04-05) 5 April 1985
Durban, South Africa
OriginDurban
Genreselectro house, hip hop
Occupation(s)DJ, songwriter, actress, Social media personality,
  • Businessperson
  • marketing specialist
Years active2007–present
LabelsIndependent
Websitethatdesh.com

Deshnie Govender (born 5 April 1985), also known as DJ Roxxi, is a South African Indian creator, influencer, DJ, and record producer.[1][2][3]

Govender made her debut in the South African music scene in 2004 as one of the first South African Indian female Djs and producers and went on to win a Global Spin Award in 2011.[1][4]

Early life and education

Deshnie Govender was born in Isipingo, Durban, South Africa to a family of Indian descent. She spent her childhood in Isipingo and then moved to Amanzimtoti on the South Coast of Durban.[5]

Although Roxxi first planned to embark on a music career straight after high school, she ultimately chose to attend secondary education first, as it was frowned upon in the Indian community for a young girl to become a club DJ. Roxxi enrolled in Natal University to study towards an LL.B. (law) Degree, studying journalism in her second year.[2] Towards the end of 2003, Roxxi dropped out of her course. During this break she discovered her musical talents while working part-time at her mother's nightclub in Amanzimtoti.[5][6]

Career

During her first year at the University of KwaZulu-Natal, Govender left her LLB studies due to her father's demise and stepped into the family liquor business.[7] Her childhood interest in DJing, particularly remix tracks, found an outlet when her mother bought a nightclub.[7]

After a two-year stint mastering R&B and Bhangra music, her career gained momentum through a radio interview.[7] Her music style evolved from Bhangra to house, to expand to wider audiences.[7]

Following her belief in the power of good music, Govender's popularity grew, and she started headlining some of 5FM's major gigs.[7] Her career peaked in 2009 when she headlined the 5FM Vodacom Durban July after-party and toured with the Rage Fest in Umhlanga, performing alongside notable artists.[7][8][9]

In 2009, Govender teamed with Nic Billington to release her debut single "Away".[10][11] The track features Nic Billington on vocals and was produced by Craig Massiv from Flash Republic fame.[5]

In November 2012, at the first Global Spin Awards held in New York, Govender was recognized as the Best DJ in the Africa category.[12][8] Global Spin Awards are known as the DJ Grammys.[8]

In 2014, Govender released a new single 'Musica Na Alma' featuring Weza Solange, Lection and Beatmachine.[13]

In 2015, Govender worked with artists Nadia Nakai, Reason, and Yung Swiss to produce the single "Like Whoo".[14]

In 2020 Govender released a podcast, Influence Insider, which was produced by Digi Hype.[15]

Govender transitioned into digital marketing in 2015 and now works for TikTok, heading up marketing for Sub-Saharan Africa.[4] She previously worked as the head of Channel of Influence at ABinBev Draftline.[1]

Debut single

In 2009, DJ Roxxi decided to embark on a new venture. She teamed up with a longtime friend and fellow artist Nic Billington and penned a track entitled "Away".[16] The track features Nic Billington on vocals and was produced by Craig Massiv of Flash Republic fame.[5]

Awards and recognition

References

  1. 1 2 3 "Deshnie Govender is an influencer you need to know". www.glamour.co.za.
  2. 1 2 Premdev, Doreen (26 November 2006). "Roxxi's rhythm gets her into SA's top 30. - Sunday Tribune (South Africa)". HighBeam Research. Archived from the original on 8 August 2014. Retrieved 9 March 2023.
  3. ↑ Mahkanya, Siphiliselwe (16 December 2012). "Spinning all the way to 2013". TimesLIVE. Retrieved 9 March 2023.
  4. 1 2 "'Dj Roxxi' is back, this time, she's sharing her knowledge!". Jacaranda FM. 12 September 2020.
  5. 1 2 3 4 5 "Roxxi in Upward Spin - The Mercury (South Africa)". HighBeam Research. 8 December 2009. Archived from the original on 8 August 2014. Retrieved 9 March 2023.
  6. 1 2 Premdev, Doreen (9 March 2008). "DJ in a spin over big break.(News) - Sunday Tribune (South Africa)". HighBeam Research. Archived from the original on 25 October 2012. Retrieved 9 March 2023.
  7. 1 2 3 4 5 6 7 "Roxxi in upward spin".
  8. 1 2 3 "SA DJ Roxxi goes international". Life.
  9. ↑ "Fancy, barefoot beach party for Jozi".
  10. ↑ "Celebrities who are getting their swag back". SowetanLIVE.
  11. 1 2 "6 best African female DJs who are giving the men a run for their money - The Standard Entertainment". 18 September 2021. Archived from the original on 18 September 2021.
  12. ↑ "Spinning all the way to 2013". TimesLIVE.
  13. ↑ Import, Pongrass (10 December 2014). "Woman Crush Wednesday: DJ Roxxi".
  14. ↑ "Africori | DJ Roxxi features hip-hop heavyweights on her latest single 'Like Whoo!'".
  15. ↑ Vikilahle, Luthando (15 December 2020). "Deshnie Govender is an influencer you need to know". www.glamour.co.za. Retrieved 9 March 2023.
  16. ↑ "Roxxi, queen of the decks.(News) - Sunday Tribune (South Africa)". HighBeam Research. 19 April 2009. Archived from the original on 25 October 2012. Retrieved 9 March 2023.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.