DesignCrowd Pty Ltd
TypeProprietary Limited
IndustryGraphic design, CrowdsourcingWeb design
FoundedSydney, Australia (2007 (2007))
FounderAlec Lynch (CEO)
Headquarters,
Number of locations
Australia, Philippines, United States
Key people
  • Garry Visontay
  • Anthony James Glenning
  • Craig Blair
Websitewww.designcrowd.com

DesignCrowd is an online crowdsourcing platform founded in 2007.[1] Its main product appears to be online software called BrandCrowd which enables users to create design assets, such as logos and websites.[2]

History

DesignCrowd was launched January 2008.[3] According to the Australian Financial Review, "Alec Lynch is recognised as a founder of the design crowdsourcing concept".[4] DesignCrowd was started in Sydney, Australia.

The company has received significant funding from Starfish Ventures.[5] On 20 December 2011, DesignCrowd acquired Brandstack,[6] a stock logo template marketplace where users are able to buy and sell logo templates and domains. Following the acquisition, Brandstack's name was changed to "BrandCrowd."[7] In 2014, DesignCrowd announced that it had acquired community design contest website Worth1000 for an undisclosed amount.[8] The company expanded to Philippines in 2014.[9] In 201,5 AirTree Ventures invested $6 million in DesignCrowd's crowdsourcing platform.[10]

Investors behind DesignCrowd have included Perennial Value Management, Alium Capital, Ellerston Capital, Regal Funds Management and CVC.[11]

Awards and achievements

  • Alec Lynch named Ernst & Young's Entrepreneur of the Year Award winner, 2014 (Eastern Region - Category: Emerging)[12]
  • DesignCrowd ranked #22 in Deloitte's TechFast50 2014 rankings[13]

References

  1. "DesignCrowd Pty Ltd - Company Profile and News". Bloomberg.com. Retrieved 22 October 2020.
  2. Palmer-Derrien, Stephanie (2 February 2021). "Aussie startup DesignCrowd raises $10 million to boost DIY design offering for small business". SmartCompany. Retrieved 27 September 2022.
  3. Hall, Phil (30 September 2013). "Alec Lynch, co-founder and CEO of DesignCrowd, Sydney, Australia". Business Superstar. Retrieved 21 July 2014.
  4. Bailey, Michael (7 March 2016). "DesignCrowd dominance highlights our marketplace hub". Australian Financial Review. Retrieved 21 July 2014.
  5. Moses, Asher (3 November 2011). "Aussie tech gold rush: 'nothing off limits'". The Sydney Morning Herald. Retrieved 21 July 2014.
  6. Greg Kumparak, "Brandstack Pulled From The Deadpool, Acquired By DesignCrowd", "Techcrunch"
  7. Michelle Hammond. "DesignCrowd Acquires Brandstack, Launched BrandCrowd" "StartUp Smart"
  8. Kennedy, Stuart (17 June 2014). "DesignCrowd reckons deal worth wait". The Australian. Retrieved 21 July 2014.
  9. "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 22 October 2020.
  10. "AirTree Ventures invests $6 million in DesignCrowd". Australian Financial Review. 4 February 2015. Retrieved 22 October 2020.
  11. Palmer-Derrien, Stephanie (2 February 2021). "Aussie startup DesignCrowd raises $10 million to boost DIY design offering for small business". SmartCompany. Retrieved 27 September 2022.
  12. "Top entrepreneurs honoured at Sydney awards night". Ernst & Young. 8 August 2014. Retrieved 8 August 2014.
  13. "Deloitte Technology Fast 50 Winners' report". Deloitte. Retrieved 11 February 2015.
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