Deutsches Reichsbräu
Logo
TypePilsner
Country of origin Germany
Introduced2020
Alcohol by volume 4.9%
Websitehttps://www.xn--reichsbru-22a.de/

Deutsches Reichsbräu (German: "German Reich beer") is a German beer brewed by Tommy Frenck.[1] It is a pilsner with a 4.9% alcohol volume.[2] The brand generated controversy for its use of Nazi-style imagery.

Design

The beer uses a brown label, which media reports alleged to be a reference to the Sturmabteilung (SA, also known as Brownshirts).[3] The logo comprises a Reichsadler eagle and Iron Cross with the name of the beer below it in Gothic script.[4]

History

The beer was originally offered for sale on Neo-Nazi websites in January 2020.[5] Frenck said that he came up with the idea after the police enforced an alcohol ban at a neo-Nazi festival at Vessra Abbey.[6] In the same year, the beer was sold in a liquor store in the town of Bad Bibra, Saxony-Anhalt, where it sold out.[7] This activity was discovered by the District Chief, Götz Ulrich, on Holocaust Memorial Day.[4] The beer was being sold at €18.88 a case, which was understood to be Neo-Nazi code with "18" standing for "AH" (Adolf Hitler) and "88" standing for "Heil Hitler."[7]

The police were called to investigate because of this Nazi-style imagery.[7] Since the symbols used on the beer label are not banned under the Strafgesetzbuch section 86a and no swastikas appeared, the police ruled that the product was not illegal.[7] The liquor store was an independent franchisee of Getränke-Quelle, which ordered the shop not to sell any more and terminated their franchise agreement.[7] Frenck had been selling Deutsches Reichsbräu at his own pub in the meantime.[8] The Scottish brewer BrewDog responded to this incident by creating an advert posted on a trailer parked outside Frenck's pub, which proclaimed, "Wenn du nur eine Hautfarbe magst, kannst Du mit mehr als 30 Sorten eh nichts anfangen" ("If you only like one skin colour, you can't do anything with more than 30 varieties anyway").[9]

References

  1. ↑ "Police called after store sells 'German Reich' beer". The Drinks Business. 27 January 2020. Retrieved 20 June 2020.
  2. ↑ "Braunes Bier: Getränkemarkt in Sachsen-Anhalt verkaufte "Deutsches Reichsbräu" – Video". DIE WELT (in German). 24 January 2020. Retrieved 20 June 2020.
  3. ↑ "German beer which seems to promote the Nazis is a sell out". Euro Weekly News Spain. 30 January 2020. Retrieved 20 June 2020.
  4. 1 2 Ackerman, Naomi (27 January 2020). "Police investigate beer sold with Nazi-style label in Germany". Evening Standard. Retrieved 20 June 2020.
  5. ↑ WELT (24 January 2020). ""Deutsches Reichsbräu": Bier mit Nazi-Symbolik für 18,88 Euro verkauft". DIE WELT (in German). Retrieved 20 June 2020.
  6. ↑ "Alemania: mercado de bebidas vende cerveza con simbolismo nazi – 26.01.2020". DW.COM (in Spanish). Retrieved 20 June 2020.
  7. 1 2 3 4 5 "German police probe Nazi-style beer brand". BBC News. 27 January 2020. Retrieved 20 June 2020.
  8. ↑ "Thüringer Dorf-Idylle mit Neonazi-Wirt". BR24 (in German). 31 May 2020. Archived from the original on 16 June 2020. Retrieved 20 June 2020.
  9. ↑ "Streit um "Reichsbräu": Schotten verhöhnen Thüringer Nazi-Bier". Mitteldeutsche Zeitung (in German). 4 February 2020. Retrieved 20 June 2020.
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