A digital adoption platform (DAP), also known as digital adoption solution,[1] is an automated software tool layered on top of an enterprise application. A DAP is used for onboarding users, guiding them on how to use the organization's application, and gaining insights into users' interaction with the application interface.[2]

Components

A digital adoption platform is an artificial intelligence-driven interface between employees of an organization and the suite of applications and software used by the organization in its daily operations.[3] A DAP provides automated in-app user guidance with the help of interactive walkthroughs, step-by-step overlays, self-help menus, and contextual information as the user navigates through the application. DAP captures user engagement and workflow information on the backend, which can then be accessed by the organization using analytics.[4][5]

Advanced DAPs are often built with low-code or no-code development tools, allowing businesses to make guidance and engagement workflows without altering the underlying software code.[6]

Use

DAP helps new employees learn how to use the application on the job while they complete tasks using real-time, in-app guidance.[7] DAP can also be considered when an application is newly introduced, upgraded, or consolidated. Customized and contextual automated support provided by a DAP reduces manual support and offline training dependency.[8][9][10][11]

The organization can obtain insights into the effectiveness and efficiency of its application ecosystem, enabling it to understand and fix the shortcomings in its workflows.[12] Businesses can identify application components resulting in sub-optimal user experience and low productivity and then make the necessary reconfiguration or decide on further employee training.[13] Usage of DAP has reportedly increased user retention and engagement rate, product adoption, and return on investment on internal applications.[1][3][14][15]

Challenges

Different employees of an organization may have different levels of experience in using enterprise software. The DAP, therefore, needs to deliver targeted and segmented guidance to ensure that the user experience does not get impacted by excessive or inadequate guidance information.[16][17]

See also

References

  1. 1 2 Hilbert, Melissa (21 May 2019). "Increase Sales Productivity With Digital Adoption Solutions". Gartner. Retrieved 28 March 2022.
  2. ↑ Berman, Marc (24 April 2022). "Digital Transformation With a Digital Adoption Platform". Programming Insider. Retrieved 2 October 2022.
  3. 1 2 Newman, Daniel (2 August 2021). "Want To Improve Digital Adoption? Harness The Data". Forbes. Retrieved 28 March 2022.
  4. ↑ "Overlay technologies – opportunities and limits | insights. magazine". insights.tt-s.com. Retrieved 28 March 2022.
  5. ↑ Marco, Nacho De. "Council Post: How To Properly Use Data To Boost Your Tech Adoption". Forbes. Retrieved 29 October 2022.
  6. ↑ "What Is Digital Adoption?". www.walkme.com. Retrieved 28 March 2022.
  7. ↑ "3 ways to improve digital adoption". Training Journal. 17 October 2022. Retrieved 29 October 2022.
  8. ↑ "Adding a digital adoption platform for enterprise software users: What you need to know". MSDynamicsWorld.com. Retrieved 28 March 2022.
  9. ↑ "Digital Adoption Platform is essential to the new way of working". Hindustan Times. Retrieved 28 March 2022.
  10. ↑ "What is DAP?". www.walkme.com. Retrieved 28 March 2022.
  11. ↑ Alex, Moira (8 January 2021). "How digital adoption solutions will improve employee usage, engagement, and productivity in 2021". TechRepublic. Retrieved 28 March 2022.
  12. ↑ "Five must-known learnings from The Digital Adoption Drive report". UNLEASH. 11 August 2022. Retrieved 2 October 2022.
  13. ↑ Eichler, Felix. "Council Post: How Better Digital Adoption Strategies Can Empower Your Employee Experience—And Your Business". Forbes. Retrieved 2 October 2022.
  14. ↑ "How Digital Adoption Platform Helps in Digital Transformation". Express Computer. 19 March 2021. Retrieved 28 March 2022.
  15. ↑ Sweary, Rafael. "Workplace Tech Has Forgotten The End User". Forbes. Retrieved 2 October 2022.
  16. ↑ "Digital Adoption Drive: Unlock the Full Potential of Your HR Tech Stack". UNLEASH. 30 March 2021. Retrieved 2 October 2022.
  17. ↑ Lepofsky, Alan (12 May 2017). Digital Adoption Platforms. Constellation Research. Retrieved 17 April 2022.
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