"Do It Myself"
Single by Russ
from the album There's Really a Wolf
ReleasedDecember 30, 2015
Length2:47
Label
Songwriter(s)Russell Vitale
Producer(s)Russ
Russ singles chronology
"Tsunami"
(2015)		 "Do It Myself"
(2015)		 "Try It"
(2016)
Music video
"Do It Myself" on YouTube

"Do It Myself" is a song by American rapper Russ, released on December 30, 2015[1] as the fourth single from his twelfth and major-label debut studio album There's Really a Wolf (2017). It was produced by Russ himself.

Composition

The song contains a bell-driven beat,[2] over which Russ raps about accomplishing everything as a musical artist by himself.[2][3][4] He adds that record labels began contacting him only after he became famous and he always planned to be successful through his own efforts.[4]

Critical reception

Eli Schwadron of XXL gave a positive review, writing "'Do It Myself' is a record with plenty of potential containing catchy melodies and diverse flows. His delivery is clean and pinpoint when he spits, 'Whole game hitting up my phone because my hooks, beats and my raps / Only reason I pick up is 'cuz my family needs the cash.'"[4] Danny Schwartz of HotNewHipHop commented the beat "makes it seem as though Russ is singing a lullaby to the haters as he lowers them into their grave."[2]

Music video

An official music video was released in June 2016. Directed by Edgar Esteves, it sees Russ and a crew of around 20 people in an otherwise vacant parking lot of a discount mall in Atlanta.[4]

Certifications

Region CertificationCertified units/sales
Canada (Music Canada)[5] Gold 40,000‡
United States (RIAA)[6] Platinum 1,000,000‡

‡ Sales+streaming figures based on certification alone.

References

  1. ↑ "Do It Myself (Prod. Russ)". SoundCloud. Retrieved 26 September 2023.
  2. 1 2 3 Schwartz, Danny (July 4, 2016). "10 Essential Russ Tracks". HotNewHipHop. Retrieved 26 September 2023.
  3. ↑ Ju, Shirley (June 8, 2016). "Russ Says Fuck It I'll "Do It Myself"". HipHopDX. Retrieved 26 September 2023.
  4. 1 2 3 4 Schwadron, Eli (June 10, 2016). "Russ Stunts in an Atlanta Parking Lot for "Do It Myself" Video". XXL. Retrieved 26 September 2023.
  5. ↑ "Canadian single certifications – Russ – Do It Myself". Music Canada.
  6. ↑ "American single certifications – Russ – Do It Myself". Recording Industry Association of America.
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