Maria Eduarda Kertész
Born
Salvador, Bahia
NationalityBrazilian
Alma materFundação Getúlio Vargas
OccupationBusiness executive
Years active1993 -present
Known forPresident of Johnson & Johnson HealthE

Maria Eduarda "Duda" Kertész or Duda Kertész is a Brazilian business executive who is President of the Johnson & Johnson HealthE business division in the U.S.[1] She previously served as president of the consumer products division in Brazil.[2][3] In 2015, she was named one of the 14 most powerful women in Brazil by Forbes,[4] and received a Luminary Award from the Healthcare Businesswomen's Association in 2017.[5]

Early life and education

She graduated with a degree in business administration from the Fundação Getúlio Vargas in São Paulo, Brazil in 1994.[6]

Career

Kertész began her career at PwC in Boston, Massachusetts, where she worked for two years before returning to Brazil.[6] She held a position with Schering-Plough for three years before rejoining Johnson & Johnson Consumer Products in 1999 in various senior brand manager positions.[2][1]

She was named President of Johnson & Johnson's consumer business in Brazil in 2011.[7][8] She led the division to a sales increase of 80% over the following year.[9] In March 2016, she led Johnson & Johnson's acquisition of the Hipoglós rash cream business from competitor Procter & Gamble. Kertész also oversaw the company's implementation of the Women's Leadership Initiative program to help erase gender bias in the workplace.[9] 

Kertész was named President of Johnson & Johnson's HealthE division in 2016 and is responsible for overseeing the company's Oral Care, Wound Care and Baby Care businesses in the U.S.[10]

Personal life

Kertész is a member of the Movimento Mulher 360, an organization for Brazilian businesswomen that aims to expand female participation in business. She lives in the United States with her two children.[2]

References

  1. 1 2 "Duda Kertész". Retrieved 25 August 2018.
  2. 1 2 3 "Career Milestone: Maria "Duda" Kertesz". Retrieved 25 August 2018.
  3. ↑ "Johnson & Johnson, Buys Brazilian Baby Care Brand Hipoglós from P&G". Retrieved 25 August 2018.
  4. ↑ Ricciardi, Alex; Terzian, Françoise (December 26, 2015). "14 mulheres influentes que se destacaram no Brasil em 2015". Forbes Brasil (in Portuguese). Retrieved September 16, 2018.
  5. ↑ Paranhos, Felipe (May 11, 2017). "Executiva da Johnson & Johnson, Duda Kertész ganha prêmio por realizações na área de saúde" (in Portuguese). Metro1. Retrieved September 16, 2018.
  6. 1 2 "Duda Kertesz, CGAE 1994. Presidente da Johnson & Johnson" (in Portuguese). Retrieved 25 August 2018.
  7. ↑ "Sai uma, senta outra na cadeira de CEO" (in Portuguese). Retrieved 25 August 2018.
  8. ↑ "2017 Top 10 Latina Style Corporate Executives of the Year". Archived from the original on 9 May 2018. Retrieved 25 August 2018.
  9. 1 2 "Sua empresa precisa de um toque feminino" (in Portuguese). Retrieved 25 August 2018.
  10. ↑ "Duda Kertész agora é presidente de divisão internacional da Johnson & Johnson" (in Portuguese). 4 August 2016. Retrieved 25 August 2018.
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