Dutch Gold
The '4 for 5' Dutch Gold package
Typepilsner
Alcohol by volume 3.5% ABV

Dutch Gold is a low-cost, imported, pilsner lager beer sold only in Ireland.[1] It was launched there in 1995.[2]

The beer

The beer is distributed in Ireland by Comans Beverages, an importer and distributor of beers wines and spirits located in Tallaght, County Dublin. The beer originally contained 4% alcohol by volume. This was changed in 2022 to 3.5% alcohol by volume in order to align prices with Irelands newly introduced minimum alcohol unit pricing laws.[3] It is described by the distributor as having "a crisp, clean, fresh flavour".[2]

Irish retailing

In the Irish canned beer market, Dutch Gold has a market share of between 11% and 14%, making it the nation's third most popular beer after Budweiser and Heineken as of 2007.[4][1] Dutch Gold is not advertised in the media, rather favouring in-store advertising. Competitive pricing and a variety of multi-pack offers are the primary promotional methods.

Social and cultural implications

In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.[5]

In 2005, University College Dublin had a Dutch Gold Society on campus, in a tribute to the beer.[6]

References

  1. 1 2 "Did you know you can only buy Dutch Gold in Ireland?". The Daily Edge. 30 April 2014. Retrieved 25 May 2015.
  2. 1 2 "Beer/Cider - Dutch Gold". Comans Wholesale. 2013. Archived from the original on 4 October 2013. Retrieved 25 May 2015.
  3. ↑ O'Shea, Joe (2022-01-21). "Dutch Gold pulls stroke to beat booze price hikes and sell 4 cans for a fiver". Cork Beo. Retrieved 2023-09-30.
  4. ↑ East European Beers increasing significance Archived 2007-09-29 at the Wayback Machine Drinks Industry News, 8 November 2006
  5. ↑ Garda drink clampdown 'unfair' to lager company - The Irish Independent 20, June, 2006
  6. ↑ "Why there's now more to student life than boozing and beans (... seriously!", Irish Independent, 23 March 2005
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