EatOut
Type of businessPrivate
Available inEnglish
Founded2010
HeadquartersNairobi, Kenya
Area served4 Countries
OwnerMikul Shah, Africa Media Venture Fund (AMVF), Craft Silicon & Others
Founder(s)Mikul Shah
IndustryRestaurants, Food & Drink, Mobile Payments
ProductsEatOut Africa
ServicesDirectory, Bookings
ParentWebsimba Limited

EatOut is a Kenyan technology company that provides information and reviews on restaurants in East Africa.[1] They also operate Yummy Magazine, a lifestyle publication with a focus on food and drinks, as well as various food events in Nairobi.

History

EatOut was founded by Mikul Shah in 2010. The company raised $300,000 in equity investment from a Netherlands-based African Media Venture Fund (AMVF) in July 2012.[2] In 2013, the company launched its events business unit, and 2015 EatOut added a publishing business arm with the launch of Yummy Magazine.

In 2016 EatOut acquired the regional East African start-ups, The Pearl Guide Uganda and Eating in Kigali. That same year, EatOut raised a further equity investment of $500,000 from Kenyan fin-tech company Craft Silicon to launch a restaurant loyalty and payments platform.

Partnerships

In October 2012, Wazi WiFi, Google, and EatOut partnered to encourage restaurants to offer Wazi WiFi hotspots.[3]

EatOut also partnered with Safaricom and Kopo Kopo in April 2013 to encourage more restaurants to accept M-Pesa as a payment method.[4]

EatOut sponsors the Best Food Blogger for the Bloggers Association of Kenya Awards

EatOut & Facebook host SME workshops in Nairobi for SMWI Conference

Michelin Starred Chef heading to Nairobi to launch Nairobi Restaurant Week 2017

EatOut & CFC Stanbic Bank launch Yummy Card Program

Awards and recognition

2017

  • Finalist for Facebook Bots for Messenger Africa & Middle East Challenge
  • Stanford GSB SEED Cohort 2 in East Africa
  • Visa Fintech Bootcamp in Africa
  • Hosts former Noma Chefs in Nairobi for One Star House Party

2016

  • EatOut founder Mikul Shah selected as Business Daily Top 40 under 40 Men
  • Featured On CNBC Africa's, Eye On Kenya

2015

  • First African company to be presenting with Facebook at DMEXCO 2015 InCologne
  • EatOut founder appointed to Safaricom SPARK innovation fund

2014

  • Finalist for Company of the Year - Social Media Awards

2013

  • CIO100 East Africa award
  • Selected for VC4Africa 2013 Cohort

2012

  • Kenya Tourism Award for Digital Media [5]
  • Tandaa World Bank Content Grant [6]
  • CIO 100 First Runner Up [7]

2011

  • Samsung Bada Best Mobile Application [8]
  • Vision 2030 ICT Innovation for Tourism [9]
  • Pivot 25 Finalist [10]

References

  1. ↑ "About Us". EatOut. Retrieved 2023-05-16.
  2. ↑ Maina, Wangui. “Dutch fund acquires 25pc of Eat Out”, “Business Daily Africa”, 8 July 2012. Retrieved on 9 June 2013.
  3. ↑ Maina, Wangui. “Restaurants show appetite for Wi-Fi partnership”, “Business Daily Africa”, Nairobi, 17 October 2012. Retrieved on 9 June 2013.
  4. ↑ Mwaniki, Charles. "M-Pesa restaurants deal deepends turf wards with banks", Nairobi, 16 April 2013. Retrieved on 9 June 2013.
  5. ↑ “Eat Out Kenya wins tourism award”, “Biztech Africa”, 25 June 2012. Retrieved 9 June 2013.
  6. ↑ “Second round of Tandaa Innovation Grant winners announced”, “CIO East Africa”, 4 May 2012. Retrieved on 9 June 2013.
  7. ↑ CIO site Archived 2012-01-08 at the Wayback Machine “CIO East Africa”. Retrieved on 9 June 2013.
  8. ↑ “Samsung Kenya Apps Contest Winners Are Named” Archived 2013-05-14 at the Wayback Machine, “Tech Mtaa”, 2 January 2011. Retrieved 9 June 2013.
  9. ↑ “Winners Announced: v2030 ICT Innovation” Archived 2013-05-21 at the Wayback Machine, “Connected Kenya Summit: Kenya ICT Board”. Retrieved on 9 June 2013.
  10. ↑ "Finalists in Entertainment, Gaming, and Utilities" Archived 2013-06-30 at the Wayback Machine, “Pivot 25”. Retrieved on 9 June 2013.
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