"El Efecto"
Single by Rauw Alejandro and Chencho Corleone
LanguageSpanish
English title"The Effect"
ReleasedMarch 15, 2019 (2019-03-15)
Genre
Length3:37
Label
Songwriter(s)
  • Raúl A. Ocasio "Rauw Alejandro"
  • Eric Pérez
  • José M. Collazo
  • Luis J. González "Mr. NaisGai"
  • Nigel Hamelinck
  • Orlando Javier Valle
  • Ravi Ramdihal
Producer(s)
  • Mr. NaisGai
  • Nigel Hamelinck
  • Ravi Ramdihal
Rauw Alejandro singles chronology
"Mírame"
(2019)		 "El Efecto"
(2019)		 "Cuerpo en Venta"
(2019)
Chencho Corleone singles chronology
"Ella Fuma"
(2018)		 "El Efecto"
(2019)		 "Impaciente"
(2019)
Music video
"El Efecto" on YouTube

"El Efecto" (transl. "The Effect") is a song recorded by Puerto Rican singers Rauw Alejandro and Chencho Corleone. It was written by Alejandro, Eric Duars, Colla, Mr. NaisGai, Nigel Hamelinck, Corleone, and Ravi Ramdihal, while the production was handled by Mr. NaisGai, Hamelinck, and Ramdihal. The song was released for digital download and streaming as a single by Duars Entertainment on March 15, 2019. A Spanish language reggaeton song, it is about living the moment since you never know what is going to happen tomorrow. The track received positive reviews from music critics, who complimented its danceable and catchy rhythm.

"El Efecto" was commercially successful, reaching the top 10 in Argentina and Dominican Republic. The song gained further recognition as Ester Expósito's video of dancing to the song went viral on Instagram. It has received several certifications, including platinum in Italy and double platinum in Spain. An accompanying music video, released simultaneously with the song, was filmed in Puerto Rico and directed by Abner Maldonado. A remix of "El Efecto" with Puerto Rican singer Kevvo featuring Puerto Rican rapper Bryant Myers, Puerto Rican singer Lyanno, and American singer Dalex was released on December 13, 2019. The remix received positive reviews from music critics and was ranked among the 100 best songs for a party by Cosmopolitan. It reached the top 20 in Paraguay, and was certified gold in Spain.

Background and release

On January 4, 2019, Rauw Alejandro shared a video of Chencho Corleone listening to a snippet of their collaboration, announcing its title as "El Efecto".[1] Almost two months later, on March 6, Alejandro shared the artwork for the single on Twitter.[2] Four days later, he confirmed that it would be released on March 15, 2019.[3] The song was released for digital download and streaming by Duars Entertainment on the specified date,[4] marking the first collaboration between Alejandro and Corleone.[5]

An accompanying music video was released simultaneously with the song.[6] The visual was directed by Abner Maldonado, produced by Ivan Joel, and filmed at Asere restaurant in Puerto Rico.[7] Spanish actress and model Ester Expósito shared a video of herself, dancing to "El Efecto" on Instagram, that went viral and increased the popularity of the song.[8][9][10] During an interview with Los 40, Alejandro revealed that he talks with Expósito via Instagram Direct and complimented her, saying: "She dances well, she is very talented."[11] It was rumored that Alejandro and Expósito are dating, following the viral video and the compliments.[12] However, Alejandro denied the rumors, stating: "What happens these days is that if they see you with a girl, they already start saying 'they're together' [...] Can't I have friends?"[13]

Music and lyrics

Musically, "El Efecto" is a Spanish language reggaeton song,[14][15] written by Alejandro, Alejandro, Eric Duars, Colla, Mr. NaisGai, Nigel Hamelinck, Corleone, and Ravi Ramdihal. Its production was handled by Mr. NaisGai, Hamelinck, and Ramdihal, and the track runs for a total of 3 minutes and 37 seconds.[4][16] Lyrically, "El Efecto" which translates to "The Effect" in English, is about living the moment since you never know what is going to happen tomorrow.[15] The lyrics include, "¿Quién sabe si mañana no te vuelvo a ver? / Vamo' a olvidarno' de lo correcto / Me quiero portar mal, te lo hago saber / La nota ya me hizo el efecto" (Who knows if I won't see you again tomorrow? / Let's forget of what is correct / I want to misbehave, I let you know / The note already had an effect on me).[17]

Critical reception

"El Efecto" has been met with positive reviews from music critics. Happy FM staff gave the song a positive review, saying it "is one of those songs that instantly makes you want to dance". They described its rhythm as "catchy" and highlighted its melody and Alejandro's "own style" that makes the audience "unable to stop listening to it".[18] In 2022, the staff listed "El Efecto" among Corleone's five collaborations with which the artist has made history, noting the singers' voices that "manage to blend perfectly".[19] In the same year, Ernesto Lechner from Rolling Stone ranked the track as Alejandro's 19th-best song, praising "Chencho's manic delivery, juxtaposed with Rauw's laid-back charm".[20] Writing for Billboard, Suzette Fernandez called the song a "hit",[15] while an author of El Día labeled Alejandro "a key, original and different piece in today's music industry" in their review of the song.[21]

Commercial performance

In Spain, "El Efecto" debuted at number 92 on May 5, 2019, becoming Alejandro's fourth and Corleone's first entry on the chart. The song originally peaked at number 48 in June 2019. However, following Expósito's viral video on Instagram, it re-entered the chart in April 2020 and reached a new peak of 32 on the chart issue dated May 31, 2020.[22] The track was later certified double platinum by the Productores de Música de España (PROMUSICAE), for track-equivalent sales of over 80,000 units in the country.[23] In Italy, the song debuted at number 55 on April 23, 2020, earning both Alejandro and Corleone their first entry. It subsequently peaked at number 22 and was certified platinum by the Federazione Industria Musicale Italiana (FIMI), for track-equivalent sales of over 70,000 units in the country.[24] In Latin America, "El Efecto" reached the top 10 in Argentina and Dominican Republic,[25][26] as well as the top 20 in Guatemala,[27] Puerto Rico,[28] and Uruguay.[29] The song was also certified 4× platinum+gold by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON), for track-equivalent sales of over 270,000 units in Mexico.[30] In the United States, it was certified 9× platinum (Latin) by the Recording Industry Association of America (RIAA), for track-equivalent sales of over 540,000 units.[31]

Remix

"El Efecto (Remix)"
Single by Rauw Alejandro, Chencho Corleone, and Kevvo featuring Bryant Myers, Lyanno, and Dalex
LanguageSpanish
ReleasedDecember 13, 2019 (2019-12-13)
Length4:49
Label
Songwriter(s)
  • Raúl A. Ocasio "Rauw Alejandro"
  • Eric Pérez
  • José M. Collazo
  • Luis J. González
  • Nigel Hamelinck
  • Orlando Javier Valle
  • Ravi Ramdihal
  • Kevin M. Rivera
  • Bryan R. Rohena
  • Edgardo R. Cuevas
  • Pedro D. Daleccio
  • Pedro J. Figueroa
Producer(s)
  • Mr. NaisGai
  • Nigel Hamelinck
  • Ravi Ramdihal
Kevvo singles chronology
"Muevelo"
(2019)		 "El Efecto (Remix)"
(2019)		 "Mini Mini"
(2019)
Bryant Myers singles chronology
"Lowkey"
(2019)		 "El Efecto (Remix)"
(2019)		 "Como Panas"
(2020)
Lunay singles chronology
"Verano en París (Remix)"
(2019)		 "El Efecto (Remix)"
(2019)		 "En Tu Cuerpo"
(2020)
Dalex singles chronology
"La Isla"
(2019)		 "El Efecto (Remix)"
(2019)		 "Igual o Peor"
(2020)
Lyric Video
"El Efecto (Remix)" on YouTube

On June 26, 2019, Alejandro teased a remix of "El Efecto" via a tweet on his Twitter account: "EL EFECTO REMIX 👀👀👀".[32] On December 13, 2019, he released the remix version with Puerto Rican singer Kevvo featuring Puerto Rican rapper Bryant Myers, Puerto Rican singer Lyanno, and American singer Dalex.[33] Kevvo, Myers, Lyanno, Dalex, and Pedro J. Figueroa joined the original version's lyricists to write the remix version.[34] The version runs for a total of 4 minutes and 49 seconds.[33] An accompanying lyric video was also released simultaneously with the song, which has received over 600 million views on YouTube.[35]

Critical reception

Linda Yicela Hernández Sanchez from Colombia.com gave "El Efecto (Remix)" a positive review, naming the singers "some of the most exceptional talents of current urban music". She labeled the song "[a] unique collaboration", stating that it "promises to cause a great sensation" within Alejandro's audience, "not only because it is a powerful collaboration, but also because it follows the great success of the original version of it".[36] In 2022, Cosmopolitan ranked it among the 100 best songs for a party.[37]

Commercial performance

"El Efecto (Remix)" debuted at number 59 on Spain's official weekly chart on the chart issue dated April 26, 2020, becoming Alejandro's fifteenth entry, Corleone's fourth, Kevvo's first, Myers' eighth, Lyanno's fourth, and Dalex's eleventh. On May 31, 2020, the song reached its peak of number 49.[38] The track was later certified gold by the Productores de Música de España (PROMUSICAE), for track-equivalent sales of over 20,000 units in the country.[39]

In Latin America, the song peaked at number 15 in Paraguay,[40] number 45 in Colombia,[41] number 46 in Peru,[42] and number 16 on Monitor Latino's Costa Rica Urbano.[43] The song was also certified double platinum by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON), for track-equivalent sales of over 120,000 units in Mexico.[44]

Track listings

Digital download / streaming[4]
No.TitleLength
1."El Efecto"3:37
Digital download / streaming[33]
No.TitleLength
1."El Efecto (Remix) [feat. Bryant Myers, Lyanno & Dalex]"4:49

Credits and personnel

Credits adapted from Spotify.[16][34]

  • Rauw Alejandro – associated performer, composer, lyricist
  • Chencho Corleone – associated performer, composer, lyricist
  • Eric Pérez – composer, lyricist
  • José M. Collazo – composer, lyricist
  • Mr. NaisGai – composer, lyricist, producer
  • Nigel Hamelinck – composer, lyricist, producer
  • Ravi Ramdihal – composer, lyricist, producer
  • Kevvo – associated performer, composer, lyricist for the remix version
  • Bryant Myers – associated performer, composer, lyricist for the remix version
  • Lyanno – associated performer, composer, lyricist for the remix version
  • Dalex – associated performer, composer, lyricist for the remix version
  • Pedro J. Figueroa – composer, lyricist for the remix version

Charts

Certifications

Certifications and sales for "El Efecto"
Region CertificationCertified units/sales
Italy (FIMI)[24] Platinum 70,000‡
Mexico (AMPROFON)[30] 4× Platinum+Gold 270,000‡
Mexico (AMPROFON)[44]
Remix version 		2× Platinum 120,000‡
Spain (PROMUSICAE)[23] 2× Platinum 80,000‡
Spain (PROMUSICAE)[39]
Remix version 		Gold 20,000‡
United States (RIAA)[31] 9× Platinum (Latin) 540,000‡
Streaming
Chile (Profovi)[58]
Remix version 		Gold 11,000,000[58]

‡ Sales+streaming figures based on certification alone.

Release history

Release dates and formats for "El Efecto"
Region Date Format Version Label Ref(s)
Latin America March 15, 2019 Contemporary hit radio Original Sony Music [59]
Various Duars Entertainment [4]
December 13, 2019 Remix [33]

See also

Footnotes

  1. ↑ The Billboard Global Excl. US chart was launched in September 2020. Therefore, the song did not have a full run on the chart.[46]

References

  1. ↑ Rauw Alejandro [@rauwalejandro] (January 3, 2019). "Rauw ❌ Chencho #ElEfecto 🤫🤫🤫" (Tweet). Archived from the original on January 7, 2023. Retrieved January 7, 2023 – via Twitter.
  2. ↑ Rauw Alejandro [@rauwalejandro] (March 5, 2019). "Ya Poco en Marzo 👀👀👀👀 Todo El Mundo Twiteé Hashtag #ElEfecto 🍭 #Perreo Dime @ChenchoCorleone" (Tweet) (in Spanish). Archived from the original on January 7, 2023. Retrieved January 7, 2023 – via Twitter.
  3. ↑ Rauw Alejandro [@rauwalejandro] (March 9, 2019). "#ElEfecto 🍭 ft. @Chenchocorleone 15 de Marzo 👀👀👀" (Tweet) (in Spanish). Archived from the original on January 7, 2023. Retrieved January 7, 2023 – via Twitter.
  4. 1 2 3 4 "El Efecto - Single by Rauw Alejandro & Chencho Corleone". Apple Music (US). Archived from the original on January 7, 2023. Retrieved January 7, 2023.
  5. ↑ López, Juanix (December 10, 2021). "Rauw Alejandro en 'Desesperados' con Chencho Corleone". Qué! (in Spanish). Archived from the original on August 13, 2022. Retrieved August 13, 2022.
  6. ↑ "Rauw Alejandro & Chencho Corleone - El Efecto (Video Oficial)". March 15, 2019. Retrieved January 16, 2023 – via YouTube.
  7. ↑ "Rauw Alejandro estrena 'El Efecto' junto a Chencho" (in Spanish). Arte & Medio. March 15, 2019. Archived from the original on January 16, 2023. Retrieved January 16, 2023.
  8. ↑ Girela, F. Javier (July 1, 2020). "La entrevista a Rauw Alejandro sobre el nuevo reggaeton, hacer música y conciertos con millones de espectadores durante la cuarentena y el vídeo viral de Ester Expósito bailando 'El Efecto'". GQ (in Spanish). Archived from the original on January 17, 2023. Retrieved January 17, 2023.
  9. ↑ Rodriguez, J.M. (December 1, 2020). "Ester Expósito repite su baile más viral junto a Sergio Momo y se trolea a sí misma". Elle (in Spanish). Archived from the original on January 17, 2023. Retrieved January 17, 2023.
  10. ↑ "Rauw Alejandro: Estas son sus mejores colaboraciones hasta el momento" (in Spanish). Happy FM. March 14, 2021. Archived from the original on January 17, 2023. Retrieved January 17, 2023.
  11. ↑ "Rauw Alejandro cuenta el efecto que hizo Ester Expósito en su canción" (in Spanish). Los 40. May 28, 2020. Archived from the original on January 17, 2023. Retrieved January 17, 2023.
  12. ↑ Álvarez, Cristina (July 2, 2021). "Ester Expósito causa furor cantando un tema de Rauw Alejandro y todos se preguntan: ¿están juntos?". ¡Hola! (in Spanish). Archived from the original on January 17, 2023. Retrieved January 17, 2023.
  13. ↑ Córdoba, Adrián (July 22, 2021). "Rauw Alejandro, sobre Rosalía y Ester Expósito: '¿No puedo tener amigas?'". Diario AS (in Spanish). Archived from the original on January 17, 2023. Retrieved January 17, 2023.
  14. ↑ "El Efecto MP3 Song Download by Rauw Alejandro". Gaana. Archived from the original on January 7, 2023. Retrieved January 7, 2023.
  15. 1 2 3 "Viva Friday Playlist: Intocable Celebrates 25 Years With New Album, Gloria Trevi & Karol G Drop Collab, Plus More". Billboard. March 15, 2019. Archived from the original on January 7, 2023. Retrieved January 7, 2023.
  16. 1 2 "El Efecto - Single by Rauw Alejandro, Chencho Corleone". Spotify. Archived from the original on January 7, 2023. Retrieved January 7, 2023.
  17. ↑ "Rauw Alejandro & Chencho Corleone - El Efecto" (in Spanish). Onda Cero. December 23, 2019. Archived from the original on January 7, 2023. Retrieved January 7, 2023.
  18. ↑ "'El Efecto', de Rauw Alejandro: letra y vídeo" (in Spanish). Happy FM. April 16, 2020. Archived from the original on January 7, 2023. Retrieved January 7, 2023.
  19. ↑ "Chencho Corleone: 5 colaboraciones con las que el artista ha hecho historia" (in Spanish). Happy FM. June 4, 2022. Archived from the original on January 7, 2023. Retrieved January 7, 2023.
  20. ↑ Lechner, Ernesto (November 8, 2022). "The 50 Best Rauw Alejandro Songs". Rolling Stone. Archived from the original on November 8, 2022. Retrieved November 11, 2022.
  21. ↑ "Rauw Alejandro promueve 'El Efecto'". El Día (in Spanish). March 21, 2019. Archived from the original on January 7, 2023. Retrieved January 7, 2023.
  22. 1 2 "Rauw Alejandro x Chencho Corleone – El Efecto" Canciones Top 50. Retrieved January 6, 2023.
  23. 1 2 "Spanish single certifications – Rauw Alejandro / Chencho Corleone – El Efecto". El portal de Música. Productores de Música de España. Retrieved January 6, 2023.
  24. 1 2 "Italian single certifications – Rauw Alejandro – El Efecto" (in Italian). Federazione Industria Musicale Italiana. Retrieved January 6, 2023. Select "2020" in the "Anno" drop-down menu. Select "El Efecto" in the "Filtra" field. Select "Singoli" under "Sezione".
  25. 1 2 "Rauw Alejandro – Chart History (Argentina Hot 100)" Billboard Argentina Hot 100 Singles for Rauw Alejandro. Retrieved January 6, 2023.
  26. 1 2 "Top 20 General – República Dominicana – Del 25 al 31 de Marzo, 2019" (in Spanish). Monitor Latino. Archived from the original on January 8, 2023. Retrieved January 8, 2023.
  27. 1 2 "Top 20 General – Guatemala – Del 5 al 11 de Octubre, 2020" (in Spanish). Monitor Latino. Archived from the original on January 11, 2023. Retrieved January 11, 2023.
  28. 1 2 "Top 20 General – Puerto Rico – Del 1 al 7 de Julio, 2019" (in Spanish). Monitor Latino. Archived from the original on September 5, 2022. Retrieved September 5, 2022.
  29. 1 2 "Top 20 General – Uruguay – Del 29 de Julio al 4 de Agosto, 2019" (in Spanish). Monitor Latino. Archived from the original on January 14, 2023. Retrieved January 14, 2023.
  30. 1 2 "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved January 6, 2023. Type Rauw Alejandro, Chencho Corleone in the box under the ARTISTA column heading and El Efecto in the box under the TÍTULO column heading.
  31. 1 2 "American single certifications – Rauw Alejandro, Chencho Corleone – El Efecto". Recording Industry Association of America. Retrieved January 6, 2023.
  32. ↑ Rauw Alejandro [@rauwalejandro] (June 26, 2019). "El Efecto Remix 👀👀👀" (Tweet). Archived from the original on January 16, 2023. Retrieved January 16, 2023 – via Twitter.
  33. 1 2 3 4 "El Efecto (Remix) [feat. Lyanno, Bryant Myers & Dalex] - Single by Rauw Alejandro, Chencho Corleone & Kevvo". Apple Music (US). Archived from the original on January 16, 2023. Retrieved January 16, 2023.
  34. 1 2 "El Efecto - Single by Rauw Alejandro, Chencho Corleone, Kevvo, Bryant Myers, Lyanno, Dalex". Spotify. Retrieved January 16, 2023.
  35. ↑ "Rauw Alejandro❌Chencho Corleone FT. Kevvo ❌ Bryant Myers❌Lyanno ❌Dalex - El Efecto RMX (Video Lyric)". December 13, 2019. Retrieved January 16, 2023 – via YouTube.
  36. ↑ Sanchez, Linda Yicela Hernández (December 16, 2019). "Así se escuha el remix de 'El Efecto' de Rauw Alejandro" (in Spanish). Colombia.com. Archived from the original on January 7, 2023. Retrieved January 7, 2023.
  37. ↑ Panicello, Nerea (August 27, 2022). "Las 100 mejores canciones para una fiesta (con 'playlist')". Cosmopolitan (in Spanish). Archived from the original on January 7, 2023. Retrieved January 7, 2023.
  38. 1 2 "Rauw Alejandro x Chencho Corleone x KEVVO / Dalex x Bryant Myers x Lyanno – El Efecto (Remix)" Canciones Top 50. Retrieved January 8, 2023.
  39. 1 2 "Spanish single certifications – Rauw Alejandro / Chencho Corleone / Kevvo / Bryant Myers – El Efecto (Remix)". El portal de Música. Productores de Música de España. Retrieved January 6, 2023.
  40. 1 2 "Junio - Top #100 de canciones de SGP" (in Spanish). SGP. Archived from the original on January 8, 2023. Retrieved January 8, 2023.
  41. 1 2 "Top 100 Colombia – Semana 38 del 2020" (in Spanish). National-Report. Archived from the original on September 24, 2020. Retrieved September 5, 2022.
  42. 1 2 3 "Perú BMAT Total Streams - Semana 29" (PDF) (in Spanish). UNIMPRO. Archived (PDF) from the original on September 29, 2021. Retrieved September 29, 2021.
  43. 1 2 "Top 20 Urbano – Costa Rica – Del 18 al 24 de Mayo, 2020" (in Spanish). Monitor Latino. Archived from the original on January 8, 2023. Retrieved January 8, 2023.
  44. 1 2 "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved January 6, 2023. Type Rauw Alejandro, Chencho Corleone in the box under the ARTISTA column heading and El Efecto (Remix) in the box under the TÍTULO column heading.
  45. ↑ "Top 20 Urbano – Ecuador – Del 6 al 12 de Julio, 2020" (in Spanish). Monitor Latino. Archived from the original on January 8, 2023. Retrieved January 8, 2023.
  46. ↑ "Billboard Launches New Global Charts". Billboard. September 14, 2020. Archived from the original on October 13, 2020. Retrieved August 22, 2021.
  47. ↑ "Rauw Alejandro Chart History (Billboard Global Excl. US)". Billboard. Archived from the original on January 24, 2023. Retrieved January 23, 2023.
  48. ↑ "Rauw Alejandro x Chencho Corleone – El Efecto". Top Digital Download. Retrieved January 6, 2023.
  49. ↑ "Chart Anual Monitor Latino 2019 – Puerto Rico Urbano" (in Spanish). Monitor Latino. Archived from the original on January 17, 2023. Retrieved January 17, 2023.
  50. ↑ "Chart Anual Monitor Latino 2019 – Uruguay" (in Spanish). Monitor Latino. Archived from the original on August 10, 2021. Retrieved August 10, 2021.
  51. ↑ "Chart Anual Monitor Latino 2020 – Colombia" (in Spanish). Monitor Latino. Archived from the original on October 25, 2022. Retrieved October 25, 2022.
  52. ↑ "Chart Anual Monitor Latino 2020 – Ecuador Urbano" (in Spanish). Monitor Latino. Archived from the original on January 17, 2023. Retrieved January 17, 2023.
  53. ↑ "Chart Anual Monitor Latino 2020 – Peru" (in Spanish). Monitor Latino. Archived from the original on October 25, 2022. Retrieved October 25, 2022.
  54. ↑ "Chart Anual Monitor Latino 2020 – Costa Rica Urbano" (in Spanish). Monitor Latino. Archived from the original on December 21, 2022. Retrieved December 21, 2022.
  55. ↑ "Chart Anual Monitor Latino 2020 – Paraguay Urbano" (in Spanish). Monitor Latino. Archived from the original on January 17, 2023. Retrieved January 17, 2023.
  56. ↑ "Chart Anual Monitor Latino 2021 – Guatemala Pop" (in Spanish). Monitor Latino. Archived from the original on January 31, 2023. Retrieved January 31, 2023.
  57. ↑ "Chart Anual Monitor Latino 2020 – Peru Urbano" (in Spanish). Monitor Latino. Archived from the original on January 24, 2023. Retrieved January 24, 2023.
  58. 1 2 "Galardones" (in Spanish). Profovi. Archived from the original on February 11, 2022. Retrieved January 6, 2023.
  59. ↑ "'El Efecto' Rauw Alejandro ft Chencho Corleone - Sony Music" (in Spanish). Monitor Latino. Archived from the original on January 17, 2023. Retrieved January 17, 2023.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.