Elliott Power
Elliott Power at Somerset House, 2016
Elliott Power at Somerset House, 2016
Background information
OriginLondon
GenresBritish Hip Hop, Experimental Hip Hop, Electronic, Industrial
Occupation(s)Songwriter, Rapper, Commercial Director
Years active2013-Present
LabelsMarathon Artists
(former)
Mo'Wax
(former)
Websiteelliottpower.com

Elliott Omar Power-Taiwo, simply known as Elliott Power (often stylised as ELLIOTT POWER), is an English recording artist and commercial director born and raised in West London.[1][2] Power released his debut single, "Sink/Swim", in 2013 on Marathon Artists.[3] His debut album, Once Smitten, was released in 2016 as a Marathon Artists and Mo' Wax collaboration.[4] In 2015, Power's songs "Sword Souls" and "On The Windrush" were remixed by UNKLE and featured on Global Underground #GU41: James Lavelle Presents UNKLE Sounds - Naples compilation. [5] In 2022, Power received a nomination for a Primetime Emmy Award for Outstanding Commercial for Skate Nation Ghana, a film he co-directed alongside Bafic and Justyna Obasi.[6]

Early life

Elliott Power was born in Ealing Hospital in Southall, London, and was raised in Brentford, West London.[7] He attended Little Ealing Primary School, Isleworth & Syon Secondary School and the University of Roehampton. Power's mother is of English and Irish descent, his father of Nigerian and Trinidadian descent.[8] Power met his production partner Dorian Lutz through a mutual friend when he was 15 years old. Lutz's uncle had a small recording studio just off Askew Road in Shepherd's Bush, West London.[9] Lutz had invited Power down to the studio, he described their first encounter in a written interview with Vulture:

I'd never been in a professional studio before, with a booth, mixing desk and proper mics and stuff and here was this 14 year old skinny kid, Dorian - setting everything up, using a mixing desk and engineering the whole session. From that day I knew he was a special talent.[10]

Career

When Power was 21 years old, he began trying to sell his demo to a record label, with little success.[11] Power went onto release his debut single, "Sink/Swim", through Marathon Artists in May 2013.[12] He went onto sign an album deal with Marathon Artists and released his debut album Once Smitten as a collaborative project with James Lavelle's Mo' Wax in February 2016.[13]

In 2020, Power directed a branded content short documentary film for Hennessy following the rise of the chess player Maurice Ashley,[14] the first Black person to attain the title of Grandmaster.[15]

On 12 April 2021 vogue.com premiered Eartheater's music video for their song "Faith Consuming Hope", which Power directed.[16] The video was filmed in Kyiv, Ukraine and depicts Eartheater as a runaway nun breaking free from religious dogmas of her childhood.[17]

Power directed the lead single "Paper Doll" from Miink's second album, Notice Me. Released on 23 June 2022, the music video explores the cultures and ideals of the enslaved blended on the long trans-Atlantic trips, creating new cultural practices, religions, and philosophies.[18] "Paper Doll" specifically looks at the themes of death and rebirth within this wider concept. The video was shot over a period of 12 hours in San Juan Texcalpan, Atlatlahucan, Mexico.[19]

In 2023, Power was part of a cohort of directors and artists tasked with the rebrand of British free-to-air Channel 4 station identifications. Power directed two segments ("Funeral Flowers" and "Unrest") of the 25 identifications. Each is linked to a certain theme: Identity, The Land, System, Release and Love.[20]

Filmography

Music Videos

Year Artist Title Ref.
2021 Eartheater "Faith Consuming Hope" [21]
2022 Miink "Paper Doll" [22]
2023 Bloc Party "So Here We Are" [23]

Commercials

Year Company / Brand Title Ref.
2020 Hennessy "Maurice Ashley, The Grandmaster" [24]
2021 Meta "Skate Nation Ghana" [25]
2022 StockX "Own It" [26]
Bureau of Travel & Tourism "Let Travel Do What Travel Does" [27]
2023 WhatsApp "Here When You Can't Be There" [28]
EE "Freedom" [29]
Clio Peppiatt "Bon Appétit" [30]
Las Vegas "Excessive Celebration" [31]
EE "Broadband Made For Working From Home" [32]

Idents

Year Broadcaster Title Notes Ref.
2023 Channel 4 "Love" Funeral Flowers ident [33]
"Release" Unrest ident [34]

Discography

Elliott Power discography
Studio albums1
Music videos11
EPs4
Singles22
Mixtapes1

Studio albums

Title Details
Once Smitten

Mixtapes

Title Details
The Grimace[35]
  • Released: 11 November 2022
  • Label: 'til death do us part
  • Format: Digital download, Streaming audio

Extended plays

Title Details
Murmur[36]
  • Released: 24 September 2015
  • Label: Marathon Artists
  • Format: Digital download, Streaming audio
Sword Souls (Remixes)[37]
  • Released: 18 March 2016
  • Label: Marathon Artists
  • Format: Digital download, Streaming audio
Kill Fee[38]
  • Released: 15 March 2019
  • Label: 'til death do us part
  • Format: Digital download, Streaming audio
The Grimace (Screwed & Brewed)[39]
  • Released: 22 December 2022
  • Label: 'til death do us part
  • Format: Digital download, Streaming audio

Singles

Title Year Album
"Sink / Swim"[40] 2013 Once Smitten
"On The Windrush"[41] 2014
"Murmur"[42] 2015
"Once Smitten"[43] 2016
"Kill Fee"[44] 2019 Kill Fee
"Inferno"[45]
"Deep Breaths"[46] Non-album singles
"Vox Pop"[47]
"How You Mean?"
(featuring LYAM)[48]
2020
"Me, Myself and Many"[49]
"Together"[50]
"Pressure"[51] 2022 The Grimace
"Not For You"
(featuring Callum Finn)[52]
"Glaring"
(featuring Bawo)[53]
"Guess Again..."[54]
"Behind the Eyes"[55]
"Prophecy"[56]
"Empty Threats"[57]
"The Grimace"[58]
"Precious Metal"[59]
"No Guts No Glory"[60]
"Half Light"[61]
Title Year Artist(s) Album
"Cowboys or Indians"[62]
(featuring Elliott Power, Miink and Ysée)
2016 Unkle The Road: Part I
"Ar.Mour"[63]
(featuring Miink, Elliott Power)
2018 The Road: Part II (Lost Highway)
"Ar.Mour (Ronin Dub)"[64]
(featuring Miink, Elliott Power)
2020 Rōnin I

Guest appearances

Title Year Artist(s) Album
"You Don't"[65]
(featuring Elliott Power)
2016 Formation Non-album single
"Farewell"[66]
(featuring Ysée, Eska, Elliott Power, Keaton Henson,
Liela Moss, Miink, Dhani Harrison & Steven Young)
2017 Unkle The Road: Part I
"Arm's Length"[67]
(featuring Elliott Power, Miink and Callum Finn)
"Iter VI: Prologue"[68]
(featuring Elliott Power)
2019 The Road: Part II (Lost Highway)
"Nothing To Give"[69]
(featuring Miink, Elliott Power)
"Iter IX: Epilogue / Tales of the City"[70]
(featuring Elliott Power)
"Farewell (Girls of the Internet Remix)"[71]
(featuring Ysée, Eska, Elliott Power, Keaton Henson,
Liela Moss, Miink, Dhani Harrison & Steven Young)
2020 Girls of the Internet Remix
"Farewell (Amtrac Remix)"[72]
(featuring Ysée, Eska, Elliott Power, Keaton Henson,
Liela Moss, Miink, Dhani Harrison & Steven Young)
Amtrac Remixes
"Farewell (Amtrac Rapid Remix)"[73]
(featuring Ysée, Eska, Elliott Power, Keaton Henson,
Liela Moss, Miink, Dhani Harrison & Steven Young)
"Farewell (Rōnin / Revisited)"[74]
(featuring Ysée, Eska, Elliott Power, Keaton Henson,
Liela Moss, Miink, Dhani Harrison & Steven Young)
2022 Rōnin II
"Ar.Mour (Rōnin Def Mix)"[75]
(featuring Miink, Elliott Power)
"Arm's Length (Rōnin / Club)"[76]
(featuring Elliott Power, Miink and Callum Finn)
"Fade to Black"[77]
(featuring Elliott Power)
2023 Kloxii Li Gentle Impermanence

Uncredited appearances

Title Year Artist(s) Album
"Iter V - Friend or Foe"[78] 2017 Unkle The Road: Part I

Music videos

As lead artist

Title Year Director(s) Ref.
"On The Windrush" 2014 Sam Pilling [79]
"Murmur" 2015 Toby Dye [80]
"Once Smitten" 2016 Alex Hulsey [81]
"Kill Fee" 2019 Elliott Power [82]
"Inferno" [83]
"Banshee" [84]
"Guillotine Dream" [85]
"Deep Breaths" [86]
"Vox Pop" [87]
"How You Mean?" 2020 [88]
"Together" [89]
Title Year Director(s) Ref.
"Cowboys or Indians"
(UNKLE featuring Elliott Power, Miink and Ysée)
2017 Warren Du Preez and Nick Thornton Jones [90]
"Ar.Mour"
(UNKLE featuring Elliott Power & Miink)
2019 Dorçia Studio [91]
"Dot Ashby"
(Miink featuring Elliott Power)
2020 N/A [92]

Awards and nominations

AICP Show

Year Nominee / work Award Result
2022 Meta "Skate Nation Ghana"[93]
Advertising Excellence Won
Editorial Won
Licensed Soundtrack or Arrangement Won
Production Won
2023 StockX "Own It"[94] Audio Mix Nominated

British Arrows

Year Nominee / work Award Result
2022 Meta "Skate Nation Ghana"[95]
Editing Craft Bronze

Cannes Lions

Year Nominee / work Award Result
2022 Meta "Skate Nation Ghana"[96]
Editing Silver Lion

Ciclope Festival

Year Nominee / work Award Result
2021 Meta "Skate Nation Ghana"[97]
Color GradingGrand Prix Winner
Direction (91 to 180 Seconds)Finalist
CinematographyFinalist
EditingFinalist
2023 Channel 4 "Idents"[98]
Direction (Over 120 Seconds)Grand Prix Winner
Post Production VFXGrand Prix Winner
Production Achievement
Gold
Color Grading
Gold
Sound Design
Gold
Film (Over 120 Seconds)
Gold
Direction (Over 120 Seconds)
Silver

Clio Awards

Year Nominee / work Award Result
2022 Meta "Skate Nation Ghana"[99]
Editing
Gold
Direction Bronze
Cinematography Bronze
2023 Channel 4 "Idents"[100]
Channel Network Branding
Gold
Channel Network Branding
Silver
Direction
Silver
Voiceover
Silver
Idents Bumpers Interstitials
Bronze

D&AD Awards

Year Nominee / work Award Result
2022 Meta "Skate Nation Ghana"[101]
Casting / Street Casting Yellow Pencil
Editing Yellow Pencil
Direction Wood Pencil
Sound Design & Use of Music Wood Pencil
Writing for Advertising Wood Pencil
CinematographyShortlist

Primetime Emmy Awards

Year Nominee / work Award Result
2022 Meta "Skate Nation Ghana"[102]
Primetime Emmy Award for Outstanding Commercial Nominated

References

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