Everything Now
Cover art for digital versions
Studio album by
Arcade Fire
ReleasedJuly 28, 2017 (2017-07-28)
RecordedSeptember 2016 – April 2017
Studio
  • Boombox, New Orleans
  • Sonovox, Montreal
  • Gang, Paris
GenreDance-rock[1][2]
Length47:11
Label
Producer
Arcade Fire chronology
Reflektor
(2013)		 Everything Now
(2017)		 Her (Original Score)
(2021)
Singles from Everything Now
  1. "Everything Now"
    Released: June 1, 2017
  2. "Creature Comfort"
    Released: June 16, 2017
  3. "Signs of Life"
    Released: June 30, 2017
  4. "Electric Blue"
    Released: July 13, 2017
  5. "Put Your Money on Me"
    Released: January 19, 2018[3]

Everything Now is the fifth studio album by Canadian indie rock band Arcade Fire, released on July 28, 2017, through Sonovox Records (physical release),[4] Columbia Records, and Rough Trade Records.[5] It was produced by Arcade Fire, alongside Thomas Bangalter of the electronic-house duo Daft Punk and Steve Mackey, the bassist of the band Pulp. Additionally, Markus Dravs, one of Arcade Fire's frequent collaborators, co-produced two tracks, and he, Geoff Barrow of Portishead, and Eric Heigle each provided additional production on one track.[6]

The album is a departure from the sound of Arcade Fire's previous records, influenced as it is by synth-pop, dance-rock, and other derivatives of electronic music, and has been called more "digestible"[7] than their earlier output. It was promoted by an elaborate marketing campaign, as well as five singles: the title track, "Creature Comfort", "Signs of Life", "Electric Blue", and "Put Your Money on Me".

Upon release, Everything Now proved polarizing with critics—some reviews said it was a misstep for the band, but several publications named it one of the best albums of the year. It reached the top of the charts in numerous countries, including Arcade Fire's home country of Canada, the US, and the UK.

Promotion

In May 2017, Arcade Fire performed six new songs at an intimate secret show in Montreal.[8] Later that month, a Twitter account designed to look like a Russian spambot started publishing clues pertaining to a new Arcade Fire album.[9]

On May 31, the band released the lead single "Everything Now" on 12" vinyl, selling it at a merchandise stall at the Primavera Sound festival in Barcelona, which they headlined.[10] A day later, a mysterious live stream called "Live From Death Valley" was launched,[11] and the band released a music video for "Everything Now"[12] that appeared to have been shot in Death Valley, California.

On June 3, anagrams of song titles were published on Twitter.[13]

On June 16, the band posted the music video for "Creature Comfort" on its YouTube page. It was marketed with a Facebook post that was purportedly written by a disgruntled "Everything Now Corp" employee, in which he railed against the band's refusal to engage in corporate promotion of its new album.[14]

Similar satirical marketing done in promotion of the album stemmed from a fictional agreement the band was in: a "360 degree agreement" proposed by Everything Now Corp, whereby the band created multiple fake online articles related to events happening within the company and band. These include, but are not limited to, the band providing a "premature premature evaluation" of Everything Now days before release as a spoof of online music reviews, a review of a fake installment in the rhythm video game series Rock Band titled Arcade Fire: Rock Band, and fake advertisements for products based on the names of songs from Everything Now. A collection of promotional articles created by the band are included on the side of a fake website that leads to numerous other fake websites.[15]

Infinite Content tour

To promote the album, the band embarked on the Infinite Content tour across Europe and North and South America.[16] Preceding the album's release, the band went on a near two-month-long tour of Europe, headlining festivals and their own shows, which included appearances at some smaller venues. They extended the tour into 2018 to cover more venues in Europe and North America, following the Arena leg of the North American tour, the band played an additional leg in 2018 at smaller venues.

Artwork

The front cover of the album features a picture of an art installation in Death Valley created by the artist JR for the band that consisted of a billboard depicting a mountain range placed in front of the actual mountain range depicted on the billboard, which comments on the blurry line between artifice and reality in the modern world; the album's title appears on a sign below the billboard. The back cover features a man riding a horse, a camp fire, and an arcade machine on fire (a visual pun on the band's name). The entire scene was shot in many different lighting and weather conditions, and two variants of the artwork, labelled "Day" and "Night", were created for CD pressings, while twenty variants of the artwork were created for vinyl pressings, each with the title on the front cover in a different language and a unique photograph of the mountain-and-billboard-scene. The shrink wrap around the album had a radial dotted-line pattern on the front, suggesting the sky in the photograph was printed on the inside of a large dome structure, and a tracklist on the back, which was disguised as the logos of fictional companies that financed the album.

As a continuation of the commercialization theme, the booklet for the album was formatted to resemble a flyer for a supermarket, with the song durations appearing like dollar amounts.

Reception

Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?6.5/10[17]
Metacritic66/100[18]
Review scores
SourceRating
AllMusic[19]
The A.V. ClubB[20]
Chicago Tribune[21]
Entertainment WeeklyB+[22]
The Guardian[23]
The Independent[24]
NME[25]
Pitchfork5.6/10[26]
Q[27]
Rolling Stone[28]

At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, Everything Now received an average score of 66 based on 39 reviews, indicating "generally favorable reviews";[18] some critics praised the album as one of the year's best, while others stated it was a serious misstep for the band.

Jeremy Winograd of Slant Magazine claimed that "The result is by far Arcade Fire's most upbeat and easily digestible album to date."[7] Barry Nicolson of NME rated the album five stars out of five and wrote that "The Canadian art-rockers are bigger, bolder and more fearful of the future than ever".[25] Will Hermes of Rolling Stone praised the album for its lyrical content, writing that it is "treacherous territory, but the band navigates it bravely, especially when it turns the critical lens on itself."[28]

In a mixed review for The Guardian, Alexis Petridis wrote that the "desire to experiment musically isn't enough to make Everything Now a bad album – there are songs worth hearing and genuinely thrilling music here – but rather a flawed one."[23] Jon Pareles of The New York Times wrote that "The title song finds a breezy balance between earnestness and exhilaration. Elsewhere, that balance falters, and Everything Now becomes a slighter album than its predecessors."[29] Equally negative, Brendan Frank of Pretty Much Amazing wrote that "For the first time in their career, Arcade Fire haven’t made a record; they've manufactured one."[30] Jeremy Larson of Pitchfork wrote that "Conceptually, the songs don't transcend their social critique, they succumb to it."[26] Robert Christgau wrote in 2018 that he had only "laid off" the album because he did not "feel obliged to nail down every possible Honorable Mention"; he mused it might deserve a "One-Star Honorable Mention" (which means "a worthy effort consumers attuned to its overriding aesthetic or individual vision may well like"[31]), but said he did not "consider it [his] obligation to history to make that call."[32]

Accolades

Publication Accolade Year Rank Ref.
Drowned in Sound Favourite Albums of 2017
2017
100
NME NME's Albums of the Year 2017
2017
29

Commercial performance

Everything Now debuted at number one on the Billboard 200 chart in the US with 100,000 album-equivalent units, of which 94,000 were pure album sales.[35] It is Arcade Fire's third US number-one album.[35]

Track listing

All tracks are written by Arcade Fire

Everything Now[5][36]
No.TitleProducer(s)Length
1."Everything_Now (Continued)"Arcade Fire0:46
2."Everything Now"
5:03
3."Signs of Life"
  • Arcade Fire
  • Mackey
  • Bangalter
4:36
4."Creature Comfort"
4:43
5."Peter Pan"
2:48
6."Chemistry"
  • Arcade Fire
  • Dravs
3:37
7."Infinite Content"Arcade Fire1:37
8."Infinite_Content"Arcade Fire1:41
9."Electric Blue"
  • Arcade Fire
  • Mackey
  • Bangalter
  • Dravs
4:02
10."Good God Damn"
  • Arcade Fire
  • Mackey
3:34
11."Put Your Money on Me"
  • Arcade Fire
  • Mackey
  • Bangalter
  • Eric Heigle
5:53
12."We Don't Deserve Love"Arcade Fire6:29
13."Everything Now (Continued)"Arcade Fire2:22
Total length:47:11

Credits and personnel

Credits adapted from liner notes[4] and Tidal.[37]

Arcade Fire

Production

  • Arcade Fire – production
  • Steve Mackey – production
  • Thomas Bangalter – production
  • Markus Dravs – co-production (tracks 5, 9), additional production (track 6)
  • Geoff Barrow – additional production (track 4)
  • Eric Heigle – additional production (track 11), recording
  • Mark Lawson – additional recording
  • Iain Berryman – additional recording
  • Korey Richey – additional recording
  • Florian Lagatta – additional recording
  • Craig Silvey – mixing
  • Max Prior – mixing assistance
  • Greg Calbi – mastering

Additional musicians

  • Sarah Neufeld – backing vocals, string arrangements (tracks 3, 10), strings (tracks 1-3, 6–8, 10, 11, 13)
  • Owen Pallett – string arrangements, piano (track 6), strings (tracks 1-3, 6–8, 10, 11, 13)
  • Arcade Fire – string arrangements
  • Daniel Lanois – pedal steel (tracks 11, 12)
  • Thomas Bangalter – synthesizer (track 2), programming (track 11)
  • Geoff Barrow – synthesizer (track 4)
  • Mark Lawson – MPC (track 6)
  • Stuart Bogie – saxophone (tracks 3, 5, 6), flute (track 5)
  • Matt Bauder – saxophone (track 6)
  • Charlie Gabriel – saxophone (track 5)
  • Patrick Bebey – pygmy flute (track 2)
  • Willonson Duprate – congas (tracks 3, 5, 6, 10)
  • Jean "Diol Kidi" Edmond – congas (tracks 3, 5, 6, 10)
  • Korey Richey – drum machine (track 3)
  • Rebecca Crenshaw – strings (tracks 1–3, 10, 13)
  • Helen Gillet – strings (tracks 1–3, 10, 13)
  • Harmonistic Praise Crusade Choir (track 2)
  • Akia Nevills – choir vocals (tracks 4, 6)
  • Kayla Jasmine – choir vocals (tracks 4, 6)
  • Tracci Lee – choir vocals (tracks 4, 6)
  • Jelly Joseph – choir vocals (tracks 4, 6)

Design

  • JR – artwork
  • Marc Azoulay – artwork assistance
  • Camille Pajot – artwork assistance
  • Guillaume Cagniard – artwork assistance
  • Ping Pong Ping – album graphic design
  • Anton Corbijn – band portrait

Charts

Certifications and sales

Region CertificationCertified units/sales
Canada (Music Canada)[71] Platinum 80,000‡
United Kingdom (BPI)[72] Gold 100,000‡
Summaries
Worldwide — 500,000[73]

‡ Sales+streaming figures based on certification alone.

References

  1. ↑ Feldberg, Isaac (July 27, 2017). "An overload from Arcade Fire". The Boston Globe. Archived from the original on July 27, 2017. Retrieved July 28, 2017.
  2. ↑ Schonfeld, Zach (July 28, 2017). "Arcade Fire 'Everything Now' Review: A Disco-Tinted Mess of an Album". Newsweek. Archived from the original on July 31, 2017. Retrieved July 30, 2017.
  3. ↑ "Put Your Money on Me - 12". Arcade Fire (official website). Archived from the original on December 2, 2017. Retrieved December 1, 2017.
  4. 1 2 Everything Now (album liner notes). Arcade Fire. Sonovox Records, Columbia Records. 2017.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  5. 1 2 "Everything Now by Arcade Fire on Apple Music". Apple Music. Archived from the original on July 18, 2017. Retrieved July 3, 2017.
  6. ↑ Monroe, Jazz (June 1, 2017). "Arcade Fire Announce New Album Everything Now". Pitchfork. Archived from the original on June 1, 2017. Retrieved June 1, 2017.
  7. 1 2 Winograd, Jeremy (July 27, 2017). "Arcade Fire: Everything Now". Slant Magazine. Archived from the original on July 30, 2017. Retrieved July 28, 2017.
  8. ↑ Yoo, Noah (May 15, 2017). "Arcade Fire Debut Six New Songs at Secret Montreal Show". Pitchfork. Archived from the original on June 3, 2017. Retrieved June 3, 2017.
  9. ↑ Phillips, Amy (May 31, 2017). "Listen to Arcade Fire's New Song "Everything Now"". Pitchfork. Archived from the original on June 3, 2017. Retrieved June 3, 2017.
  10. ↑ Britton, Luke Morgan (May 31, 2017). "Arcade Fire release surprise new vinyl single 'Everything Now'". NME. Archived from the original on June 3, 2017. Retrieved June 3, 2017.
  11. ↑ Monroe, Jazz (June 1, 2017). "Arcade Fire Launch Mysterious "Live From Death Valley" Stream". Pitchfork. Archived from the original on June 3, 2017. Retrieved June 3, 2017.
  12. ↑ Young, Alex (June 1, 2017). "Arcade Fire premiere new single "Everything Now", co-produced by Daft Punk's Thomas Bangalter — listen". Consequence of Sound. Archived from the original on June 1, 2017. Retrieved June 3, 2017.
  13. ↑ Maine, Samantha (June 3, 2017). "Arcade Fire 'Everything Now' tracklist revealed using anagrams?". NME. Archived from the original on June 3, 2017. Retrieved June 3, 2017.
  14. ↑ "Arcade Fire – Business Drama or Viral Marketing?". Archived from the original on June 27, 2017. Retrieved June 22, 2017.
  15. ↑ Young, Jeremy (July 20, 2017). "Premature Premature Evaluation: Arcade Fire Everything Now". Stereoyum. Archived from the original on May 3, 2020. Retrieved July 24, 2017.
  16. ↑ Phillips, Amy (June 1, 2017). "Arcade Fire Announce Infinite Content Tour". Pitchfork. Archived from the original on June 3, 2017. Retrieved June 3, 2017.
  17. ↑ "Everything Now by Arcade Fire reviews". AnyDecentMusic?. Archived from the original on August 10, 2020. Retrieved September 14, 2019.
  18. 1 2 "Reviews and Tracks for Everything Now by Arcade Fire". Metacritic. Archived from the original on July 24, 2017. Retrieved July 27, 2017.
  19. ↑ Yeung, Neil Z. "Everything Now – Arcade Fire". AllMusic. Archived from the original on July 29, 2017. Retrieved July 28, 2017.
  20. ↑ Murray, Noel (July 28, 2017). "Arcade Fire lightens up—relatively speaking—on the disco-fueled Everything Now". The A.V. Club. Archived from the original on July 28, 2017. Retrieved July 27, 2017.
  21. ↑ Kot, Greg (July 28, 2017). "Arcade Fire latest is 'Everything' except all that good". Chicago Tribune. Archived from the original on August 23, 2017. Retrieved August 23, 2017.
  22. ↑ Brown, Eric Renner (July 27, 2017). "Arcade Fire ambitiously tackles information overload on Everything Now — but it's hit-and-miss". Entertainment Weekly. Archived from the original on August 23, 2017. Retrieved August 23, 2017.
  23. 1 2 Petridis, Alexis (July 27, 2017). "Arcade Fire: Everything Now review – sixth-form satire to a disco beat". The Guardian. Archived from the original on July 27, 2017. Retrieved July 27, 2017.
  24. ↑ Hooton, Christopher (July 27, 2017). "Review: Arcade Fire's 'Everything Now' album feels like staggering through a disco with a dagger in your side". The Independent. Archived from the original on August 19, 2017. Retrieved August 23, 2017.
  25. 1 2 Nicolson, Barry (July 20, 2017). "Arcade Fire – 'Everything Now' Review". NME. Archived from the original on December 17, 2019. Retrieved December 17, 2019.
  26. 1 2 Larson, Jeremy D. (July 28, 2017). "Arcade Fire: Everything Now". Pitchfork. Archived from the original on July 28, 2017. Retrieved July 28, 2017.
  27. ↑ Segal, Victoria (August 2017). "More Is Less". Q (375): 113.
  28. 1 2 Hermes, Will (July 28, 2017). "Review: Arcade Fire Deepen Their Grooves and Confront Our Toxic Culture on Epic LP". Rolling Stone. Archived from the original on July 28, 2017. Retrieved July 28, 2017.
  29. ↑ Pareles, Jon (July 26, 2017). "On Arcade Fire's 'Everything Now,' Pop Can Reach Deep and Be a Distraction". The New York Times. Archived from the original on July 27, 2017. Retrieved July 27, 2017.
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  31. ↑ "Robert Christgau: CG 90s: Key to Icons". www.robertchristgau.com. Archived from the original on April 1, 2021. Retrieved January 13, 2020.
  32. ↑ "Robert Christgau: Xgau Sez". www.robertchristgau.com. Archived from the original on October 1, 2022. Retrieved January 13, 2020.
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  34. ↑ "NME's Albums of the Year 2017". NME. November 23, 2017. Archived from the original on November 30, 2017. Retrieved November 28, 2017.
  35. 1 2 Caulfield, Keith (August 6, 2017). "Arcade Fire's 'Everything Now' Debuts at No. 1 on Billboard 200 Albums Chart". Billboard. Archived from the original on August 16, 2017. Retrieved August 7, 2017.
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  62. ↑ "Arcade Fire Chart History (Top Alternative Albums)". Billboard. Retrieved August 8, 2017.
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