Example of a exit intent popup.

An exit intent popup is a technique used in online shops and websites to retain visitors who are going to leave the site.

With an exit intent popup, a visitor's mouse movements are tracked, and when the cursor moves outside the upper page boundary (because the tab bar is usually there), a popup window is shown. The ad is triggered by using a JavaScript snippet that measures the speed and direction of the mouse.[1][2] Often, the popup contains a discount code to convince the user to finish the sale. Exit intent advertisements can also be used to offer a discount, push to a demo, collect emails, or segment to a newsletter list.

Exit intent technology, including the detection of exit behavior by an internet user, was invented and patented by Ryan Urban, the CEO and co-founder of BounceX, in 2012.[3]

Exit intent technology on mobile devices

The exit-intent technology works differently on mobile devices than on a desktop. There is no mouse movement to track, so advanced exit intent popup software will show a popup once a visitor tries to click "back" or close the mobile browser tab.[4]

References

  1. ↑ "19 Exit Intent Popup Examples to Increase Conversion and Grow Revenue". blog.useproof.com. Retrieved 2018-08-20.
  2. ↑ "Exit intent popup for WordPress". answerly.io. Retrieved 2018-08-20.
  3. ↑ "Detection of exit behavior of an internet user". patents.google.com. Retrieved 2019-01-04.
  4. ↑ Wang, William Yu Chung; Wang, Yichuan (April 2020). "Analytics in the era of big data: The digital transformations and value creation in industrial marketing". Industrial Marketing Management. 86: 12–15. doi:10.1016/j.indmarman.2020.01.005. ISSN 0019-8501. S2CID 213857253.
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